| Marketing Information Products and Services
Library and information sciences are experiencing a period of radical change. Today, just as businesses must compete for survival, growth, and market space, librarians and information professionals must assume a more proactive role to cope with increasing competition. This new demand presents a number of unanswered questions. What is the nature of this competition? How can libraries attract alternate sources of funding when public sponsorship and government spending are at a low ebb? What are some strategies for expanding the customer base and fulfilling customer requirements and expectations? And, finally, what is preventing librarians and information professionals from developing successful marketing strategies?. Marketing Information Products and Services responds to these questions. This comprehensive manual describes the fundamentals of marketing in the context of library and information sciences, presents various options for raising money, offers tips and techniques for better service management, and provides a step-by-step approach to developing marketing strategies. The book is an outcome of a project funded by Canada's International Development Research Centre (IDRC). It is assembled as a practical guide, with case studies and illustrations from libraries and information centres throughout the world.
Price: $35.00 USD
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| Marketing Green Building Services
Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author's previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm' strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace. * Find out how leading-edge firms market and sell green buildings * Develop strategies for success in this fast growing, constantly changing and highly competitive marketplace * Learn how to understand client motivations and respond to them with appropriate marketing tactics and communications strategies
Price: $51.95 USD
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| Marketing for Services
No Synopsis Available
Price: $62.40 USD
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| Marketing Financial Services
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook. ideal for CIM diploma students, as well as those on degree and postgraduate courses book combines principles, concepts and techniques with practice strong contributor team
Price: $68.95 USD
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| Marketing IT Products and Services
Helps busy IT managers and marketing managers get up to speed on what's needed to develop effective marketing strategies and campaigns. Focusing on the unique issues involved, this resource provides what is needed to understand the roles, responsibilities, and management techniques essential for the development of successful strategies.
Price: $69.95 USD
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| Services Marketing
No Synopsis Available
Price: $93.60 USD
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| Concise Encyclopedia of Professional Services Marketing
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services--including dozens of essay-length articles and detailed expositions of the theories and techniques necessary to formulating and executing a successful marketing plan.
Price: $126.00 USD
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| Services Marketing
No Synopsis Available
Price: $146.13 USD
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| Services Marketing
No Synopsis Available
Price: $208.00 USD
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| Services Marketing
No Synopsis Available
Price: $1,023.75 USD
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