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Price: $3.70 USD

Written by two down-to-earth, experienced entrepreneurs, this work is an in-the-trenches guide to building a marketing plan that embodies personal values instead of exploiting them.

Price: $10.47 USD

This book explains marketing in easy to understand and digest form. It explains the marketing mix, the four P's, demographics, marketing plan formats, market audits and market research. Contains real life case studies and questionnaires. What is marketing? The role of marketing, The marketing concept Some marketing basics Some marketing definitions The Marketing Mix The four P's Marketing forces Segmentation Market Research Researching the market Family life cycle Marketing information systems Price setting Strategies, Tactics Price points Branding The Planning Process The Planning process Delivering quality service Product development A checklist Buyer Behaviour Consumer and Industrial markets Corporate image Influencing customer requirements, Image Why buy from there? What makes a company successful Monitoring service levels Are these issues pertinent to your business Planning a Marketing Campaign Launching a new product or service Strategies A Marketing Plan The marketing audit Targeting customers New product development Case Studies

Price: $24.95 USD

Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. this book covers the essentials of marketing planning and the strategic marketing process.

Price: $24.95 USD

An ideal reference book for people in any business looking for cost effective ways to market their business. Contains more than 60 case studies full of cost effective marketing tips. Also explains marketing theory, marketing plans, market segments, demo-graphics, and the four P's. What can you do to provide your business - large or small - with a competitive edge and create a point of difference? ISBN 0 958 6518 5 X by Rodney Overton International award winning writer of more than 30 other business publications Perfect bound, B5 format publication of 100 pages Contents include: What is marketing anyway? The role of marketing What is marketing? The marketing concept Selling and marketing - the concepts The total marketing concept What business are you (really) in? Some marketing basics Marketing questions Researching and understanding your Market Market research The Adoption process Marketing questions - a checklist Consumer and Industrial markets Buyer behaviour Service levels A Marketing Audit What business are you really in? Analysing your position Analysing your competition Marketing analysis - an overview The Marketing Mix The four P's The Marketing mix Market segmentation Differentiation Family life cycle Branding Packaging Labelling Channels of distribution Image Influencing the customer Product innovation Planning a Marketing Campaign Objectives, Goals, Targets Who is responsible? Marketing a New Product A Sales & Marketing Strategy A new product launch A Marketing Plan outline

Price: $24.95 USD

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Price: $26.78 USD

Brokers, agents, financial planners, and financial consultants--you need a primer for building their business through marketing. Marketing for Financial Advisors helps you create a plan and bring in clients that will ultimately build a thriving practice.

Price: $39.95 USD

Building on the author's previous book, Financial Aspects of Marketing , Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business. Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface. * Concise account of how and why you should integrate a financial function within the marketing process. * Examples and case studies to demonstrate the marketing finance interface functioning in practice. * Reflects important new thinking that stresses the need for marketing to contribute to shareholder value.

Price: $40.95 USD

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Price: $53.77 USD

Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. Now this Third Edition keeps the book in line with the latest developments in this rapidly changing field-with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations. Combining marketing theory with a strong practical emphasis on industry applications, Marketing Hospitality, Third Edition offers superior coverage of marketing as an integral part of operations, especially at the unit level. Beginning with an overview of hospitality marketing, products, and services, it guides readers through the basics of marketing research, segmentation, and targeting, as well as branding, distribution, location, pricing, and communication. A powerful feature of the book is its strong coverage of marketing planning and strategy, including clear step-by-step guidance on developing an effective marketing plan. Easy to read and use, Marketing Hospitality, Third Edition offers a complete set of valuable pedagogical tools to facilitate learning and further study, from chapter-end summaries, reviews of key words and concepts, and Internet resources to discussion questions and references. As marketing becomes increasingly important to the success of today's businesses, Marketing Hospitality, Third Edition gives future hospitality professionals an important career-building resource for virtually every area of the field.

Price: $55.50 USD