A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers— Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results. Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.

Price: $19.99 USD

Strategic Management: Marketing Across Cultures

Price: $27.50 USD

Hauptbeschreibung #ISBN 978-3-8006-3423-1# Das klassische Marketing-Management lsst sich nicht unverndert auf das Internet- bzw. E-Business bertragen. Vielmehr gilt es, ein E-Marketing-Management in Ergnzung zum klassischen Marketing zu betreiben, das auf die speziellen Anforderungen des Internets abgestimmt ist. Die Autoren geben anhand zahlreicher Beispiele einen systematischen berblick ber alle Prozessphasen des E-Marketing-Managements. Nach einem kurzen Einblick in die Grundlagen des E-Business stellen sie die einzelnen Phasen der Analyse und Prognose, Informationsbeschaffung durch internetbasierte Marktforschung, Planung, Implementierung und Kontrolle dar, wobei ein besonderes Augenmerk auf der strategischen und operativen Planung des E-Marketing liegt. Dr. Ariane Bagusat, Dozentin an der Technischen Universitt Mnchen, am ZFUW der Technischen Universitt Kaiserslautern und an der Bayerischen Akademie der Werbung sowie freiberuflich im Bereich Marketingberatung und Marktforschung ttig. Dr. Arnold Hermanns, Professor fr Allgemeine Betriebswirtschaftslehre, insbesondere Marketing der Universitt der Bundeswehr Mnchen. Fr Marketing-Manager und Studierende im Bereich E-Business und E-Marketing, die an einem umfassenden berblick zum E-Marketing-Management interessiert sind.

Price: $39.27 USD

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma. * Further materials include: Tutor Resource Pack and "Evolve" site *

Price: $59.95 USD

This fascinating and cutting edge text provides an insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and highlights their relevance to the manager today.

Price: $62.95 USD

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. This title covers such topics as: consumer and organizational buyer behaviour; product and innovation strategies; direct marketing; and, e-marketing.

Price: $65.95 USD

Marketing Management : Marketing Communications: A Brand Narrative Approach

Price: $73.95 USD

General Marketing & Sales : Service Management and Marketing: Customer Management in Service Competition, 3rd Edition

Price: $79.95 USD

Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's daily operations. Internationally recognized leading researchers provide thorough discussion, reviewing hospitality marketing research by specifc topics. The depth and coverage of each topic is unprecedented. This book is a must-read for hospitality researchers and educators, students and industry practitioners. * Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles * Essentials of the hospitality marketing mix such as branding, advertising and business performance * Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing * Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel * Special marketing topics such as internal marketing and casino marketing

Price: $97.95 USD

This e-book focuses on issues raised at the 2nd Advances in Tourism Marketing Conference (ATMC 2007) the theme of which was "Destination Management and Marketing: thinking laterally". This refers to the fact that in today's growing competitive environment, tourism destinations rather than individual attractions have become central to the management and marketing of national tourism assets".

Price: $199.00 USD