With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative-and often counterintuitive-advice and features such unforgettable fundamentals as: nMake a big splash, instead of a lot of little ripples nAlways have a pipeline to the president nOwn a market, not a mill nThe long and short definitions of marketing There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.

Price: $11.95 USD

Authors will benefit hugely from this practical book by seeing howeffective they can be at helping to promote their own books. AlisonBaverstock encourages authors to work with publishers but also explainshow to 'go it alone' for authors who plan to self publish. The bookcovers: how marketing works; what opportunities there are; how authorscan help; how to get noticed; how to get local publicity, organise alaunch event and keep the momentum going after publication. The bookalso provides authors with a real insight into the publishing processand contains illuminating interviews with everyone concerned: editors,marketing people and, most importantly, authors.

Price: $16.90 USD

This book is in New - Excellent condition

Price: $18.71 USD

Praise for Professional Services Marketing "This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven. A necessary addition to your reading." — David Maister , author of Managing the Professional Service Firm " Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professional services firm executive...BRAVO!" — Leonard A. Schlesinger , President, Babson College, and coauthor of The Service Profit Chain "It's no longer sufficient to be a good 'expert for hire'—you need a brand and a powerful marketing engine behind you. Professional Services Marketing is a gold mine of research based strategies, best practices, and specific techniques that will help you consistently win in the client marketplace and outshine your competition. It's thoughtful, funny, and filled with the how-to so often missing in business books." — Andrew Sobel , coauthor of Clients for Life "Schultz and Doerr offer tactics and information in an easy-to-read, concise, and enjoyable format. Professional Services Marketing should be a required resource in every professional marketer's tool box!" — R. Granville Loar , Executive Director, Association for Accounting Marketing "This book is an excellent resource for anyone involved in professional services. It is especially timely in our current challenging economic conditions, and the ideas and guidance are relevant for the better times to come as well." — Josh Lee , Partner, Monitor Group "Smart. Practical. Comprehensive. This is the one book that won't collect dust on my shelf." — Kevin McMurdo , Chief Marketing Officer, Perkins Coie " Professional Services Marketing is the first book to directly address the challenges of the professional services marketer. This book is filled with practical wisdom and research on best practices and processes specifically for this industry. A must-read for anyone in a professional services firm!" — Paul Dunay , Global Director of Integrated Marketing, BearingPoint

Price: $27.95 USD

THE NEW LAWOF MARKETING. “ The Next Evolution ofMarketing is a true beaconfor all brand builders.Many books claim that,Bob’s book delivers.”. Jim Stengel, former GlobalMarketing Officer, Procter & Gamble. “Some timeless truthsrestored for modernmarketing—and many newones added. An inspiringreminder of the value ofbrand behavior and how tomake it happen.”. Sir Martin Sorrell, CEO, WPP. “Persuasion has given wayto sharing, and marketingwill never be the same.”. John Gerzema, Chief InsightsOfficer, Young & Rubicam, andcoauthor of The Brand Bubble. ”Bob Gilbreath brilliantlyshows why we’re nolonger living in our fathers’marketing era. Better yet,he details how marketingworks best when it addsvalue to people’s lives, andhe provides a playbookfor success.”. David Meerman Scott,bestselling author of The NewRules of Marketing & PR and World Wide Rave. “This book provides aframework and compellingexamples for creating thenext generation of cultureleadingbrands.”. Mark Greatrex, SeniorVice President, MarketingCommunications and Insights,The Coca-Cola Company. ABOUT THE BOOK:. Marketing with Meaning—The Breakthrough Strategy for Connecting with Customers!. The old interruptive model of marketingdoesn’t work. Customers are tuning out.They no longer listen to in-your-face messages.Instead, they demand meaning inthe brands they buy and the marketing thatreaches them. Marketing strategist Bob Gilbreath’s hotnew concept, Marketing with Meaning,represents the next evolutionary step in aprogression following direct marketing andpermission marketing. This groundbreakingmethodology engages customers and winstheir business by adding value to their lives.Rather than pushing a product or service,Marketing with Meaning woos customers byoffering them something of value independentof purchase. In The Next Evolution of Marketing , Gilbreathunveils a revolutionary new approach tobusiness that fills the gaping voids left inbottom lines when people started tuning out.Gilbreath describes the marketing revolutionnow underway and the powerful forces drivingit. Inside, he provides Marketing withMeaning success stories, including: Samsung’s laptop and cell phonecharging stations, which are nowfound in more than 50 airportsthroughout the United States; Dove’s Campaign for Real Beautyand its viral video “Evolution,”which has been viewed more than100 million times; Burger King’s Xbox advergames,which helped boost the company’sprofits by 40 percent in one year. This first-ever comprehensive model for creatingand managing a meaningful marketingcampaign uses in-depth case studies of successfulcampaigns and explains how to developand execute a solid strategy for meetingcustomers’ needs. It also arms you with anoriginal set of metrics for precisely measuringthe effectiveness of your initiatives. You simply cannot afford to get left beh

Price: $27.95 USD

Business 2000: Marketing introduces marketing and e-commerce concepts, ways to meet customer needs, planning products and services, wholesaler and retailer information, and more. Along with added coverage on pricing methods, credit and marketing communications, loads of activities and checkpoint problems are included to gurantee student comprehension. Critical thinking exercises, vocabulary building, business math, Internet activities, special features on ethics, international business, and career awareness are incorporated throughout the text. This part of the Business 2000 series can be used alone or as a supplement to a business course, or with other Business 2000 books for a complete business overview.

Price: $30.99 USD

Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. It explains how to plan and execute e-mail campaigns which integrate with other online and offline communications. The author draws on expertise and examples from leading European practitioners to detail practical tips to improve campaign results. Packed with case studies from UK companies and checklists to get you started or improve on past campaigns, the book covers the following topics: * Planning effective, integrated e-mail campaigns * How to rapidly build a quality house list * Sourcing opt-in B2C and B2B lists * Ethical and legal constraints * Tools for managing inbound and outbound e-mail * Designing HTML and text format e-mails for maximum response * Writing engaging copy * Key issues in planning e-newsletters * Measuring and improving e-mail campaigns Highly structured and designed for maximum accessibility, the book incorporates 'E-mail Marketing Insights' boxes which highlight critical factors for success; 'E-Mail Marketing Excellence' boxes giving real-world examples of best practice and 'Campaign Checklists' to help you devise and check campaign plans. A vital supplement to the author's book entitled eMarketing eXcellence, this e-mail marketing handbook is relevant to all marketers - whether they specialise in e-marketing or not - as it offers an integrated campaign perspective. Dave Chaffey has written many articles and books on e-marketing and is a columnist for the What's New in Marketing E-newsletter. He has delivered E-marketing workshops for the Chartered Institute of Marketing since 1997. Dave is Managing Director of Marketing Insights Limited. The company specialises in devising e-marketing metrics programmes to support e-marketing strategy and execution. Clients include 3M, HSBC and NCH. He is also an examiner for the CIM E-Marketing award. * Offers an integrated campaign perspective, crucial for all marketers wanting to maximize the benefits of e-mail. * Structured and accessible approach allows for easy appreciation and application of key points. * Includes a range of views and examples of best practice for a rounded view of the pitfalls and the potential of e-mail marketing.

Price: $35.95 USD

This book provides the answers for the marketer whose job it is to sell and market books in today’s increasingly competitive bookselling environment. How to Market Books shows you best-practice ways to maximize marketing ROIs and deliver top-line growth for your publishing company

Price: $51.00 USD

'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both. Successful companies do not plan. They use a hybrid strategy making process including vision, incrementalism and planning. The ratio of these three things is critical and the right ratio is unique to every company. The author develops this argument and explains how companies can construct the right hybrid strategy making process for their situation. The book has been designed for those practising managers who need more than the planning text book. It will tell you: * Why attempts at planning are foiled by the market, the company culture or both. * How effective strategists don't plan, but use organizationally tailored strategy making processes * How to design the right process for your company and your market * How to know if the strategy you make is strong before you implement it. "An incredibly practical and hands-on book concerned with the realities of doing strategic marketing planning to enhance customer and shareholder value. It is packed with new ideas and practical tools and should be on every marketing manager's desk." Professor Nigel F Piercy, Professor of Marketing, Warwick Business School "This book starts where most others finish - making the theory work in the real world. Having done an MBA and held several Senior Marketing positions, I recommend it both to practising marketers who already have a thorough understanding of marketing theory and also to MBA students who are eager to apply their knowledge within their own organisation's framework." Mathias Aeberhardt, Director Business Intelligence Europe, Zimmer GmbH "As a strategic marketing professionals working in the fast-moving and complex world of UK retail banking and personal financial services, inevitable time pressures demand that we must be highly selective in the material we choose to read. Within this context, I would recommend 'Make Marketing Happen' as an invaluable investment of scarce managerial time. The text is full of practical guidance and exciting insights into the world of strategic market planning and is presented in an informative and highly accessible format - well worth the read." Dr Jansen Ryder, Product Manager, Halifax Bank of Scotland "Making Marketing Happen is one of those rare marketing books that brings the right information to the table at precisely the right time. As a senior marketer in the highly competitive automotive industry, I have struggled with what the appropriate measures of marketing value are now, and what they should be in the future in order to maintain a competitive edge. Brian Smith has provided a detailed, pragmatic approach to marketing strategy with not

Price: $54.95 USD

This is the eBook version of the printed book. A brand new collection of essential insights for your business and career from world-renowned experts…now in a convenient e-format, at a great price!   Breakthrough marketing techniques for reigniting growth and profitability! Real-time marketing, social networking, Web 3.0, and more!   Three full books of proven solutions for driving breakthrough growth and profitability! Master a six-step strategy for real-time marketing that reignites growth… choose the right social networking tools and resources for your business… reach and motivate customers using advanced Web 3.0 marketing techniques your competitors haven’t discovered yet… and much more!   From world-renowned leaders and experts, including Monique Reece, Rawn Shah, and Michael Scott Tasner

Price: $59.99 USD