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Results 41 - 50 of about 62 for internet marketing services
| [Read Me First] Building or Buying VPNs (Digital Short Cut) This is the eBook version of the printed book. [Read Me First]: Building or Buying VPNs (Digital Short Cut) Kunjal Trivedi ISBN-10: 1-58720-134-8 ISBN-13: 978-1-58720-134-9 One of the most popular approaches to establishing a secure computing and network environment is the virtual private network (VPN), which enables organizations to use Internet transport securely to connect remote offices and remote users to the main corporate site, thus eliminating expensive dedicated WAN links and modem banks. Furthermore, with the advent of cost-effective, high-bandwidth technologies such as DSL, organizations can use VPNs to reduce their connectivity costs while simultaneously increasing remote connection bandwidth. [Read Me First]: Building or Buying VPNs helps managers and network security engineers understand and evaluate the costs and benefits associated with this fast-growing technology. This Digital Short Cut helps you to evaluate technology choices, such as whether to build or buy VPN services and how to efficiently manage and lower costs of VPN solutions. From the networking professional to the CEO, this Digital Short Cut provides important information on the business strategies behind the technology. Table of Contents: Chapter 1: The VPN Technology Promise: Secure Access from Anywhere to Anything Chapter 2: Making the Business Case for Building or Buying a VPN Chapter 3: VPN Technology Primer and Comparisons of VPN Technology Options Chapter 4: Cisco Case Study: Deploying VPN Services for WAN Connectivity and Disaster Recovery Chapter 5: Case Study: Managed VPN Services for Teleworkers Using IPsec Technology Appendix A: Decision Maker Checklist: VPN Planning, Design, Implementation, and Operation Stages Appendix B: Decision Maker Checklist: VPN Vendor Selection About the author: Kunjal Trivedi , CCIE No. 3460, initially joined Cisco in 1999 as a consulting engineer but soon moved into security consulting. He then worked in product management covering Cisco IOS infrastructure security. Currently, he is helping Cisco shape the marketing vision and strategy for managed security services. A widely respected networking security expert, Kunjal has published articles and presents infrastructure security, IP security, and managed security topics at Cisco Networkers events and at conferences such as the Asia Pacific Regional Internet Conference on Operational Technologies. Kunjal has a bachelor of engineering degree with honors in electrical and electronics engineering from the University of Wales, College of Cardiff, and a master of science degree in artificial intelligence from Cranfield Institute of Technology, UK. He holds CISSP and CCIE $9.99 USD
![[Read Me First] Building or Buying VPNs (Digital Short Cut)](/viewproduct/images/go-to-store.gif) |  | | Sams Teach Yourself LinkedIn in 10 Minutes, Portable Documents This is the eBook version of the printed book. Sams Teach Yourself LinkedIn® in 10 Minutes, Second Edition Sams Teach Yourself Linkedln® in 10 Minutes , Second Edition offers straightforward, practical answers when you need fast results. Learn everything you need to know to quickly and easily generate solid results on LinkedIn. Tips point out shortcuts and solutions Cautions help you avoid common pitfalls Notes provide additional information Plain English explains new terms and definitions 10 minutes is all you need to learn how to… Create a LinkedIn profile that generates results Find jobs, consulting opportunities, partners, and clients Enhance your visibility to an audience of millions Promote your services as a LinkedIn service provider Develop a streamlined approach for managing contacts Customize LinkedIn for maximum effectiveness and productivity Use LinkedIn Answers and Groups for research and marketing Extend the power of LinkedIn with third-party applications and tools Give and receive professional recommendations Recruit job candidates Access LinkedIn from mobile devices Advertise on LinkedIn Category: Internet Covers: LinkedIn User Level: Beginning Price: $11.99 USD
 |  | | Turn Clicks Into Customers Turn online visitors into paying customers!. You’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . before they start clicking through to your competitor’s site. From Duane Forrester, a leading expert in Search Engine Optimization and the author of the popular How to Make Money With Your Blog , comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers. Turn Clicks into Customers reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services. Forrester explains what works and what doesn’t for multiple online marketing strategies, including: E-mail; Online searches; Internet advertising; Webinars; Videos; Social networking. You’ll learn best practices for each strategy at both a local and global level to reach more paying customers than ever before. Plus, you’ll get interviews with global experts who reveal proven tactics they’ve used to successfully turn Clicks into Customers. Price: $24.95 USD
 |  | | Consulting For Dummies Fully adapted for a UK audience by consultancy specialist, Philip Albon, this book is an essential guide for anyone considering making a career out of consulting. Offering practical advice on all aspects of setting-up and running a successful consulting business including; setting your fees, keeping track of time and money, building business with new clients, winning proposals and business networking, Consulting For Dummies is the easiest way to make a name for yourself and profit from your expertise. Sections will include: What’s a Consultant? – Deciding to set up and finding a business direction The Consulting Process – How to create a business proposal, analyse the data, develop recommendations, present the findings, and make sure they’re implemented Key Consulting Skills – Presenting a professional image, time-management and organisation, communication skills, writing reports and presentations, using technology Setting up your Business – setting fees, drawing up contracts, setting up a home office, keeping track of time and money, multiplying effectiveness with support services Marketing – Promotion, getting new clients, using referrals Plus, new information on Business reality – preparing for tax audits and general small business finance This UK edition of Consulting For Dummies will fully update readers on current e-marketing techniques and the current opportunities offered to those using the Internet to promote their business and build a client list. It will also be adapted to include core UK business and finance information, crucial for those setting up alone. Topics such as bookkeeping and basic accountancy have been added, plus content on UK tax and how government policies affect small businesses. This new edition incorporates updated currency systems in order to cater for the UK market. Price: $28.50 USD
 |  | | HTTP: The Definitive Guide Behind every web transaction lies the Hypertext Transfer Protocol (HTTP) --- the language of web browsers and servers, of portals and search engines, of e-commerce and web services. Understanding HTTP is essential for practically all web-based programming, design, analysis, and administration. While the basics of HTTP are elegantly simple, the protocol's advanced features are notoriously confusing, because they knit together complex technologies and terminology from many disciplines. This book clearly explains HTTP and these interrelated core technologies, in twenty-one logically organized chapters, backed up by hundreds of detailed illustrations and examples, and convenient reference appendices. HTTP: The Definitive Guide explains everything people need to use HTTP efficiently -- including the "black arts" and "tricks of the trade" -- in a concise and readable manner. In addition to explaining the basic HTTP features, syntax and guidelines, this book clarifies related, but often misunderstood topics, such as: TCP connection management, web proxy and cache architectures, web robots and robots.txt files, Basic and Digest authentication, secure HTTP transactions, entity body processing, internationalized content, and traffic redirection. Many technical professionals will benefit from this book. Internet architects and developers who need to design and develop software, IT professionals who need to understand Internet architectural components and interactions, multimedia designers who need to publish and host multimedia, performance engineers who need to optimize web performance, technical marketing professionals who need a clear picture of core web architectures and protocols, as well as untold numbers of students and hobbyists will all benefit from the knowledge packed in this volume. There are many books that explain how to use the Web, but this is the one that explains how the Web works. Written by experts with years of design and implementation experience, this book is the definitive technical bible that describes the "why" and the "how" of HTTP and web core technologies. HTTP: The Definitive Guide is an essential reference that no technically-inclined member of the Internet community should be without. Price: $43.99 USD
 |  | | HTTP: The Definitive Guide Behind every web transaction lies the Hypertext Transfer Protocol (HTTP) --- the language of web browsers and servers, of portals and search engines, of e-commerce and web services. Understanding HTTP is essential for practically all web-based programming, design, analysis, and administration. While the basics of HTTP are elegantly simple, the protocol's advanced features are notoriously confusing, because they knit together complex technologies and terminology from many disciplines. This book clearly explains HTTP and these interrelated core technologies, in twenty-one logically organized chapters, backed up by hundreds of detailed illustrations and examples, and convenient reference appendices. HTTP: The Definitive Guide explains everything people need to use HTTP efficiently -- including the "black arts" and "tricks of the trade" -- in a concise and readable manner. In addition to explaining the basic HTTP features, syntax and guidelines, this book clarifies related, but often misunderstood topics, such as: TCP connection management, web proxy and cache architectures, web robots and robots.txt files, Basic and Digest authentication, secure HTTP transactions, entity body processing, internationalized content, and traffic redirection. Many technical professionals will benefit from this book. Internet architects and developers who need to design and develop software, IT professionals who need to understand Internet architectural components and interactions, multimedia designers who need to publish and host multimedia, performance engineers who need to optimize web performance, technical marketing professionals who need a clear picture of core web architectures and protocols, as well as untold numbers of students and hobbyists will all benefit from the knowledge packed in this volume. There are many books that explain how to use the Web, but this is the one that explains how the Web works. Written by experts with years of design and implementation experience, this book is the definitive technical bible that describes the "why" and the "how" of HTTP and web core technologies. HTTP: The Definitive Guide is an essential reference that no technically-inclined member of the Internet community should be without. Price: $43.99 USD
 |  | | International Students and Academic Libraries The growing emphasis on globalization in the context of higher education has resulted in changes in academic curricula, increasing numbers of global partnerships, and in more concentrated efforts to recruit international students at North American universities. This book focuses on the impact of these efforts on academic libraries. The introductory essay addresses issues faced by both international students and by librarians who work with them. The student-related issues include general culture shock, communication and language concerns, learning styles, differences between libraries in North America and those in other parts of the world, and library anxiety. Library-related issues include responding to language, technological, and cultural barriers; responding to specific culture-based concerns; classroom communication; outreach; and staff training. Suggestions are offered as to ways to make the relationship between students and librarians more positive and productive. The annotated bibliography provides an overview of the literature on the topic, covering such issues as basic library orientation; bibliographic instruction/information literacy; collection development; computers and the internet; language and communication; marketing and outreach; reference services; and staff development and training, including staff exchanges and international visits. Author and subject indexes are appended. Price: $55.00 USD
 |  | | Globalization Much literature is available discussing the concept of globalization, but now it is time for some practical advice on what it actually means for an organization. Globalization: The internal dynamic and Globalzation: The External Pressures can be read independently or as a complement to the other. The aim of both books is to present an all-round dissection and a one-stop source of latest thinking on the topic of globalization. The focus is both on issues that arise within the internal workings of an organization and on the pressures that come to bear from outside. Globalization - The External Pressures brings together a picture of how organizations are responding on a macro scale in terms of their interfaces with an increasingly global environment. Topics covered in the book include:. * The global economy (world trade flows, foreign and direct investment etc.). * The global labour market. * The global information market (how globalization has been fuelled by the internet revolution). * The role of a corporate parent in a multinational business. * The management of global partnerships and alliances. * The pull towards globalization from the market and customers (including the problems of marketing products and services globally). * The centrifugal forces of global and local tension Price: $75.00 USD
 |  | | The i-mode Wireless Ecosystem i-mode is the packet-based service for mobile phones offered by Japan's leader in wireless technology, NTT DoCoMo. Unlike most of the key players in the wireless arena, i-mode eschews the Wireless Application Protocol (WAP) and uses a simplified version of HTML, Compact Wireless Markup Language (CWML) instead of WAP's Wireless Markup Language (WML). Ever since its introduction in February 1999 i-mode has been the most successful mobile internet technology of the World. i.e. the quickness by which the technology has spread over Japan. In Japan, the number of i-mode users is close to a sensational 13 million. This means that 10% of Japan’s total population are using i- mode after not even 2 years of its existence. As a progression from his first book i-mode Strategy the author describes how i-mode has evolved. He focuses on the i-mode ecosystem (the metaphor he uses to describe such a self developing business) from concept to reality, the effect of i-mode, the evolution of Cell phones, partnerships with real businesses, such as the collaboration with Coca Cola in Japan, the struggle for dominance in the net business and the globalisation of the i-mode business arena from a Japanese only ecosystem to the global arena. The author is the most highly respected expert in this field. The i-mode Wireless Ecosystem is a must for everyone wanting to know more about NTT DoCoMo and how it has sustained its business model.:; Discusses the globalisation of i-mode featuring the key points such as origin, development, international expansion and the role of partners etc.; Through using his own company’s strategy and experience the author explains the value of creating a business ‘ecosystem’ and the benefits of co-operation between various mobile operators; Highlights the reasons for i-mode's success in Japan and extrapolates these to future directions. A valuable addition to the bookshelf of all Mobile operators, especially those directly involved with Marketing, Product Development, and 3G; Content providers working within Product Development, Business Development, Marketing, and Mobile Services; and consultants, bankers and media professionals keen to gain an insight into this dynamic field. Price: $95.00 USD
 |  | | Broadband Wireless Mobile Broadband Wireless Mobile (3G and 4G) will be the next key developments in wireless communications. Immense interest has been fuelled by large demand for high frequency utilisation as well as a large number of users requiring simultaneous multidimensional high data rate access for the applications of wireless mobile internet and e-commerce. Broadband wireless mobile extends the corporate LAN to common areas such as meeting rooms and enables in-building public wireless hotspots such as airport lounges to provide wireless portable computer connectivity. People will be able to access information as if they were at their desk and will be able to communicate reliably and access securely the information most important to them, such as email, corporate data and the Internet. The 3G/4G systems will use a new network architecture (eg All-IP NET) to deliver broadband services in a more generic configuration to mobile customers and supports multidimensional services and emerging interactive multimedia communications. The world of telecommunications will continue to migrate toward wireless technologies and will ultimately provide users with mobile access to all types of media and information in a variety of forms including media phones and portable computers. * Provides coverage of 4G mobile - the newest development by ITU (International telecommunication Union). * Covers range of emerging wireless applications including WAP and iMode. * Provides a world perspective on the topic as the authors are from USA, Europe and Japan. An essential reference for engineers and researchers in the field of wireless communications systems (and electrical engineering), network planners and operators, as well as a valuable reference for students and management, marketing, sales or investor personnel in the area of wireless communications. Price: $195.00 USD
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