| YouTube and Video Marketing: An Hour a Day, 2nd Edition
Internet Business : YouTube and Video Marketing: An Hour a Day, 2nd Edition
Price: $19.99 USD
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| Social Media Marketing For Dummies, 2nd Edition
Internet Business : Social Media Marketing For Dummies, 2nd Edition
Price: $24.99 USD
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| Facebook Marketing: An Hour a Day, 2nd Edition
Internet Business : Facebook Marketing: An Hour a Day, 2nd Edition
Price: $29.99 USD
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| YouTube and Video Marketing: An Hour a Day, 2nd Edition
Internet Business : YouTube and Video Marketing: An Hour a Day, 2nd Edition
Price: $29.99 USD
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| Multichannel Marketing: Metrics and Methods for On and Offline Success
Internet Business : Multichannel Marketing: Metrics and Methods for On and Offline Success
Price: $29.99 USD
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| World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition
Internet Business : World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition
Price: $32.99 USD
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| Mobile Marketing
In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential. Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for: * Defining and implementing a wireless marketing strategy * Making sense of what can be a technically and commercially confusing industry * Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers. * Defining and implementing a wireless marketing strategy. * Making sense of what can be a technically and commercially. confusing industry * Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world.
Price: $40.95 USD
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| World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition
Internet Business : World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition
Price: $50.00 USD
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| Hospitality Marketing Management
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
Price: $124.95 USD
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| Business Marketing Management: B2B, 11th Edition
Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition also includes additional emphasis on automated B2B practices and the impact of the Internet.
Price: $233.49 USD
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