A Silicon Valley veteran and author of the bestseller High Tech Start Up reveals the nature of unfair advantage -- that holy grail for every company, the mysterious quality that separates successful businesses from the nine out of ten that fail -- and then shows how to create an unfair advantage, build it into a business plan, and use it to maximum effect. Nesheim's first book, originally self-published during Silicon Valley's wild west days in the 1990s, quickly moved from underground hit to business bestseller. He witnessed the incredible highs and lows of the Internet bubble, and he got an intimate look at why some companies weathered the storm while others went under. Now, in The Power of Unfair Advantage, Nesheim shows you how to bring the pioneer spirit to your new enterprise -- whether you are starting a new company or trying to breathe new life into an old dog. Unfair advantage is an enduring but often overlooked dynamic and a crucial aspect of any successful business endeavor. To show you how to attain unfair advantage over your competitors, he begins with a clear model: Outsource everything you are not good at, concentrate on those things that can be differentiated, and strive for a unique, consistent difference that cannot be copied. Integrating these maxims with other essential elements, he demonstrates, with dozens of case studies, how to orchestrate unfair advantage through marketing, sales, engineering, and operations. Unfair advantage can take many forms. Pager maker RIM rocketed to the top of the mobile wireless email market with Blackberry by employing an unfair advantage that it alone possessed -- pager technology and pager infrastructure. Alternately, an unfair advantage can come from a unique relationship with a strategic alliance partner, as when Flextronics pulled Handspring out of a life-threatening crisis. The Power of Unfair Advantage is an essential handbook for every manager who is responsible for introducing a new product or service and every entrepreneur and would-be who plans to start a company. Unfair advantage is here to stay -- learn how to lasso its power, rise above the competition, and build a flourishing, long-lasting business.

Price: $19.99 USD

In just 24 sessions of one hour or less, you will be up and running with Dynamics CRM 4. Using a straightforward, step-by-step approach, this book offers a quick way for you to get started with Dynamics CRM by leveraging real business examples, practice exercises, and big picture theory. In addition to learning how to use the core application, you will develop a deeper understanding of how Dynamics CRM fits into today’s business needs.   Step-by-step instructions carefully walk you through the questions, issues, and tasks most common to Dynamics CRM. Quizzes and Exercises at the end of each chapter help you build and test your knowledge. By the Way notes present interesting pieces of information related to the discussion. Did You Know? tips offer advice or show you easier ways to perform tasks. Watch Out! cautions alert you to possible problems and give you advice on how to avoid them.   Learn how to… Orchestrate a successful CRM project Identify building blocks of Dynamics CRM Automate processes Create and manage your business units and users Use and maintain security roles Redefine an account Import new contacts and distribute leads Create marketing campaigns and capture the results Convert a lead to an account and contact Configure your display Capture contact and activity details Email directly from Dynamics CRM Master scheduling Integrate Dynamics CRM with Microsoft Excel and other applications Create simple workflows Customize and add utilities

Price: $27.99 USD

As our aging population grows ever larger, it is increasingly important to understand how adults age and what we can do to provide up-to-date care to ensure their well-being as an integral part of society. Leslie Morgan and Suzanne Kunkel understand that this phenomenon is about much more than just the physical or biological aspects of growing older and have put together a comprehensive text on the impact of society and sociology on the aging process. Use this text to explore the diversity of the aging population and dispel the major stereotypes surrounding the elderly. Learn about aging through all the layers of social context from family life to politics and economics. And through this approach, come to see how aging is more than just an individual process, it is a process that effects the direction of our society as a whole. For the Student:.: Web sites of interest and key terms defined at the end of each chapter.; Real life stories and essays on love, sex, music, medicine, and crime. For the Professor:.: Assignment-ready reading in a "One Chapter a Week" format.; Questions for discussion and review at each chapter end.; "Applying Theory" sections place the lesson of each chapter in a clear, real-world setting. Instructor's Guide Now Available! An Instructor's Manual for this textbook is available for those professors who have adopted Aging, Society, and the Life Course, Third Edition and can verify a bookstore order of 7 or more copies. Please email our Marketing Department at This e-mail address is being protected from spambots. You need JavaScript enabled to view it if you have adopted this text as you will need a password to download the guide. Please provide the name and telephone number of the bookstore that ordered the textbooks. A print version of the Instructor's Manual is also available.

Price: $85.00 USD