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Price: $1.50 USD

Are you a creative person who desperately wants to tell the world about your talents and your art but lacks the time, money, and know-how? Self-Promotion for the Creative Person is full of clever and creative ideas you can use to successfully get the word out about who you are and what you do quickly, easily, and cheaply. Everything you need to know about marketing yourself is included in this book. Self-Promotion for the Creative Person is packed with proven techniques that will work for you whether you are an author, actor, artist, or accordion player who wants fresh, off-beat, and cost-effective ways to build a business or develop a successful and fulfilling career. Full of winning strategies, innovative ideas, and proven sales and marketing techniques, Lee Silber will show you how to go from starving artist to superstar status with smart advice, including: * How to market without money * How to create marketing materials that will sell you even when you're not around * How to build a buzz using word of mouth * How to use the Internet in ways you never thought of to promote yourself * How to get the leaders in your field to endorse and help you Self-promotion is one of the most difficult things a creative person must do. It is also the most critical. Open this book to any page and chances are you will find something that can help you overcome this hurdle and get the attention and recognition you and your talents deserve. From the Trade Paperback edition.

Price: $11.99 USD

Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!

Price: $24.95 USD

Written for public health professionals and students, the Dictionary of Public Health Education and Health Promotion, Second Edition, includes definitions for terms and concepts frequently used in public health education and promotion. The book offers both students and professionals a handy resource and contains a wide range of health education¾related terminologies and effectively eliminates the need for wading through scores of books or articles to find a definition. The book also provides an easily used reference for those working in research or design of public health interventions and  Offers a reference list of the terms found most often in the professional literature Includes key terms used in related public health disciplines such as epidemiology, health administration, biostatistics, environmental health, and behavioral sciences Presents terms relevant to the four settings of health promotion and education—community, workplace, primary care, and school Provides a useful study aid when preparing for the exam to become a Certified Health Education Specialist (CHES)

Price: $45.00 USD

ADVERTISING AND SALES PROMOTION is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated marketing communications. You will gain knowledge of techniques used in current advertising, including print, broadcast, and digital. The text provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge. An Activities and Projects supplement as well as CourseMate add content and value to the product family. CourseMate provides access to interactive study tools in a dynamic, online learning environment. It includes an enhanced eBook providing you with an interactive, online-only version of the printed textbook, a Student Learning Pathway, customized to the book, featuring a variety of integrated digital media, and has a simple, user-friendly interface. ADVERTISING AND SALES PROMOTION employs relevant ads, exhibits, and photographs to capture your interest and through its writing style, gives a solid understanding of advertising along with the challenges facing the promotion, advertising, and marketing industries today.

Price: $72.49 USD

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"Handbook of Adolescent Medicine and Health Promotion" is a medical handbook for health providers, residents, and students as well as other interdisciplinary practitioners who promote the health and well-being of adolescents and young adults. With an emphasis on practical clinical approaches covering comprehensive health evaluation, which impacts on health choices and behaviors, health screening, education and health promotion, this book is a unique combination of pediatrics, internal medicine, gynecology, and psychology. The behavioral and health promotion aspects for adolescents are discussed in depth, with elaboration on the real difference between adolescent medicine and other specialties. An excellent reference, it provides useful case materials and handouts in an easy-to-read format. This book is an absolute must-have for improving the health outcomes and well-being of adolescents and young adults.

Price: $124.00 USD

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Price: $126.42 USD

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Price: $126.42 USD

Melatonin is a powerful hormone and antioxidant with numerous effects on the metabolism and the health of humans. Available as a dietary supplement in the United States since 1993, it is one of the most popular over-the-counter alternative remedies available. Comprising contributions from researchers who have studied the role of melatonin in various disease and physiological states, Melatonin in the Promotion of Health, Second Edition provides a wide variety of expert reviews on the biology of melatonin relevant to health.Beginning with a history of melatonin and its relation to circadian rhythms, the book examines its use in a host of applications, including: Gut motility and gastrointestinal diseases Anesthesia and surgery Bone health Breast cancer Cardiovascular diseases Diabetes Age-related macular degeneration and uveitis Melanoma, solar skin damage, and collagen synthesis The prevention of DNA damage Mental disorders, sleep, and issues related to jet lag and shift work The data gathered from a large number of carefully controlled animal and human studies have clearly implicated melatonin in the control mechanisms of a wide variety of physiological and psychological activities, making it a potent candidate for therapeutic use in the treatment of a diverse range of diseases. This volume demonstrates that continued studies of this molecule raise the exciting prospect of providing new avenues of treating numerous diseases more effectively and with less side-effects than those found in conventional treatment modalities.

Price: $149.95 USD