In this Marketing Skills Rapid Skill Builder booklet we look at the critical processes in a successful marketing campaign and the skills we need to better develop and execute our marketing strategies.

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Marketing Management : Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet

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General Marketing & Sales : Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact

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Leadership : The Strategic Drucker: Growth Strategies and Marketing Insights from the Works of Peter Drucker

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Marketing 101 is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. This book will introduce educators to sound marketing principles and action steps.

Price: $26.99 USD

General Marketing & Sales : Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact

Price: $29.95 USD

Marketing & Communications: Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor, 2nd Edition

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"Troy Waugh—‘the rainmakers’ rainmaker’—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results."—Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms. Order your copy today!

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Business Technology : Digital Marketing: Global Strategies from the World's Leading Experts

Price: $50.00 USD

Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is not based on well-grounded facts. Given that stereotypes are not easily changed or dismissed, the challenge facing these decision makers is great. Analyses of many case studies show interesting examples of places that tried to change a negative image into a positive one, in order to bringing back tourists, investors and residents. Although a great deal of knowledge about crisis communications has accumulated in recent years, very little has been written about strategies to improve places' negative images. The aim of "Media Strategies for Marketing Places in Crisis" is to discuss the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. "Media Strategies for Marketing Places in Crisis" is based on the careful analysis of dozens of case studies, advertisements, public relations campaigns, press releases, academic articles, news articles, and the websites of cities, countries and tourist destinations. * Takes a communications approach to crisis management and recovery * Provides 20 strategies and a wide-scale model to draw a positive approach from negative circumstances * Illustrates the issues, problems and solutions with in-depth case studies

Price: $52.95 USD