Part of the "Guerilla Marketing" series, this book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys. Aiming to destroy the myth that only big companies can afford marketing research, it contains tips that are helpful for business owners, managers and entrepreneurs.

Price: $29.95 USD

llustrates how interpretive approaches can be applied to research projects in the fields of management, marketing and consumer research within a practical guide to researching and writing a research project.

Price: $42.95 USD

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples * Highly practical and informative * New material which highlights the impact of new technology * New case studies and examples

Price: $48.95 USD

Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 19781997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of B2B marketing into a future that's anything but business as usual.

Price: $49.95 USD

The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research.:; A complete guide to modern international marketing research techniques by two pioneers in the field.; Authoritative coverage of all the latest electronic research techniques.

Price: $55.00 USD

. Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline. With an emphasis on both critical thinking and hands-on application, the textbook contains: several real life case studies; useful learning features such as key terms, definitions and discussion topics, and is supported by a companion website.

Price: $63.00 USD

A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three continents.

Price: $94.95 USD

The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading academicians and researchers. Each volume respresents an acroos-the-board view of the full range of current marketing research methodologies.

Price: $110.00 USD

Features pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing. The e-book looks at positive and negative aspects of the current status of marketing research.

Price: $199.00 USD

See yourself as a manager of market research with EXPLORING MARKETING RESEARCH, the modern, fascinating book that introduces you to the design, collection, analysis, and reporting of marketing research data. You'll explore all the facts and data relevant to a firm's current and future needs, and you'll quickly learn about traditional types of marketing research, such as designing questionnaires. The authors illustrate the usefulness of the latest technological developments that facilitate marketing research, including data collection devices, data analysis tools, and practical approaches to data analysis. With more emphasis on ethical and international issues relating to marketing research, this book is a valuable learning tool for anyone interested in marketing research and how it is used in modern business.

Price: $220.49 USD