| Values Sell Nadine Thompson, president and CEO of Warm Spirit, authors Values Sell, a ready-to-use guide for creative sales and distribution strategies. Her booming network marketing company currently employs 20,000 consultants nationwide and her business model has received national media attention from: The Wall Street Journal, O, Ebony, Essence, and others. Price: $16.95 USD
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| An Insider's Guide to Building a Successful Consulting Practice Whether youre a beginner just starting up a consulting practice, or a veteran looking for ways to invigorate your existing business, An Insiders Guide to Building a Successful Consulting Practice is an invaluable resource. Featuring real stories from consultants in diverse industries, the book offers simple yet powerful ways to: Identify a market and narrow your focus Make a smooth transition from employee to independent consultant Sell effectively even if youve never sold before Establish visibility through speaking, writing, and networking Build credibility by leveraging the credibility of others Set prices based on value Develop a marketing strategy and divide your time between marketing and delivering your services Keep plenty of work in your pipeline Adapt and thrive in any market condition And much more Complete with the results of an original survey of 200 successful independent consultants, this handy guide provides the kind of real-life advice you need to build a thriving business. Price: $18.95 USD
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| Million Dollar Consulting The Long-Awaited Update for Building a Thriving Consultancy Completely updated for today’s busier-than-ever consultants, this classic guide covers the ins and outs for competing and winning in this ultracompetitive field. You’ll find step-by-step advice on how to raise capital, attract clients, create a marketing plan, and grow your business into a $1 million-per-year firm, plus brand-new material on: Blogging and social networking Global consulting Delegating labor Profiting in a troubled market Retainer business Internet marketing Praise for the previous editions of Million Dollar Consulting : “If you’re interested in becoming a rich consultant, this book is a must read.” Robert F. Mager, founder and president, Mager Associates, and member of the Training & Development Hall of Fame “Blast out of the per diem trap and into value billing.” Jim Kennedy, founder, publisher, and editor, Consultants News “The advice on developing price structure alone is worth a hundred times the price of the book.” William C. Byham, Ph.D., author of Zapp! “Must reading for those who are beginning a practice or seeking to upgrade an existing practice.” Victor H. Vroom, John G. Searle Professor, School of Management, Yale University Price: $21.95 USD
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| Strategies That Win Sales Today's complex selling environment has altered the definition of what it takes to be truly successful. Companies need to do more, more, more: grow more revenue, add more customers, and utilize more marketing channels. Sales performance consultants Mark Marone and Seleste Lunsford, and the team at AchieveGlobal, identified 17 business-to-business (B2B) and business-to-consumer (B2C) organizations from various industries that have successfully and aggressively pursued and implemented cutting-edge global solutions to these issues. Price: $25.00 USD
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| Search Engine Optimization (SEO) Secrets Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Coverage includes: Understanding Search Engine Optimization Relearning How You See the Web Picking the Right SEO Tools Finding SEO Problems Solving SEO Problems SEO Best Practices The SEO Consulting Process Comprehensive Site Audit (Informational Website) Comprehensive Site Audit (E-Commerce Website) Understanding the SEO Industry Search Engine Verticals Optimizing for Alternative Search Engines Setting Up a Testing Platform SEO Resources Attending SEO Conferences Price: $34.99 USD
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| Risk Management: 10 Principles In the same way as the 4Ps of marketing are a fundamental principle of business theory, this book puts forward the 10Ps of Risk Management as a consistent and comprehensive approach to the subject. The 10Ps of Risk Management offers a holistic approach, bringing together all elements of risk management for managers, safety and environmental consultants, business advisers and students on occupational health and safety and environmental studies courses. The first comprehensive guide to fulfilling the requirements of new legislation on corporate governance Brings together all areas of Risk Management in one book Price: $35.95 USD
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| Machtfrage Change Hauptbeschreibung Das Jahr 2010 wird eines der wichtigsten fr die deutsche Wirtschaft. Hier wird sich entscheiden, welche Unternehmen die Krise berstehen, und ob es einigen gelingt, sogar gestrkt aus ihr hervor zu gehen. Dazu sind neue Strategien ntig - und ein starkes Vernderungsmanagement, das die Unternehmen schnell auf den neuen Kurs bringt. Doch die Erfolgsaussichten fr Change Management sind schlecht. Die Hlfte aller Projekte scheitern, denn die Instrumente aus den 80er und 90er Jahren greifen heute nicht mehr. Torsten Oltmanns und Daniel Nemeyer bieten neue Konzepte fr ein erfolgreiches Vernderungsmanagement und erlutern, wie man die richtigen Strukturen und Prozesse aufbaut, Belegschaft und Fhrungskrfte gleichermaen anspricht und welches Verstndnis von Fhrung dafr notwendig ist. Biographische Informationen Der konom Torsten Oltmanns (links) ist verantwortlich fr das weltweite Marketing der Roland Berger Strategy Consultants sowie Lehrbeauftragter fr Entscheider-Kommunikation an der Universitt Innsbruck. Bei Campus verffentlichte er den Titel Eliten-Marketing. Daniel Nemeyer ist Berater bei Roland Berger Strategy Consultants. Price: $38.96 USD
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| Organization Development Bridging the gap between heavy theory and heavy practice, "Organization Development provides an emphasis on performance and results in addition to an overview of tools, techniques, and processes. Covering basic steps such as marketing, start-up, planning, and evaluation, the book includes a comprehensive discussion of implementation from the individual level to the global. The book gives consultants, managers, and students of the field a holistic perspective into the full range of values that organization development has to offer. Price: $49.95 USD
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| Fashion Forecasting Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends. Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development. Price: $52.99 USD
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| Construction Business Development Construction Business Development is the first book to provide an insight into business development strategies, tools and techniques in construction. This edited text combines academic research with the broad industrial experience of construction business development professionals and marketing consultants. It uses illustrations and case studies in addressing current and future challenges and opportunities in a highly competitive business environment. This practical book will help construction managers learn how to turn clients into loyal customers. * Practical help for client/contractor co-operation * Based on international case studies * Builds up into a Business Development Plan for construction companies Price: $59.95 USD
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