| The Complete Idiot's Guide to Writing Business Books
The great idea is only the beginning. The typical business book author often lacks style, voice, pace, or focus. This guide takes the reader on a virtual tour of business book publishing, providing all the information essential to a successful book, from shaping the idea to writing the proposal to approaching an agent and beyond. *Covers the essentials of marketing and publicity *Addresses self-publishing, for those business book writers who simply look to sell their books at conferences * The Complete Idiot's Guides(r) dedicated to writing and publishing continue to do well
Price: $9.99 USD
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| Bookmercial Marketing: Why Books Replace Brochures in the Credibility Age
No Synopsis Available
Price: $11.90 USD
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| Publicize your bk Insider's GT Getting your bk attn it Deserves
This indispensible guide from a book-publicity insider offers everything authors need to know to assist their publishers in publicizing, marketing, and promoting their books. From working alongside professional publicists on campaigns and marketing plans to innovative ways authors can generate their own publicity, Publicize Your Book provides essential information for the first time author or the seasoned professional including: Effective networking Defining your target readership Developing a press kit Creating pitches for talk shows Getting newspaper and magazine coverage Marketing on the Internet and in other outlets Preparing for interviews and touring Setting up bookstore appearances and signings Hiring an independent publicist
Price: $12.99 USD
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| Bookmercial Marketing: Why Books Replace Brochures in the Credibility Age
No Synopsis Available
Price: $13.22 USD
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| Print-on-demand Book Publishing: A New Approach To Printing And Marketing Books For Publishers And Authors
No Synopsis Available
Price: $14.58 USD
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| The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers
Marketing just isnt what it used to be. New technology and business practices as well as more informed and savvy consumers have made the business of marketing more complicated than ever before. Marketers know they must develop new ways to tap consumers and new ways to differentiate their products. If you want to learn about the latest trends in marketing, then you can read the hundreds of books and thousands of articles published each year on the subject. Or you could turn to a trusted single resource for informed guidance from the top thinkers in the field. For the very best advice from the biggest names in the business, turn to The Guru Guide to Marketing .
Price: $24.95 USD
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| Principles of Advertising
Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. This extensive guide serves as a strategic bibliographycovering over 200 printed books and serials, subscription databases, and free Web sitesand reveals practical tips and techniques for using these sources. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing informationhighlighting the most important features. This valuable resource will help experienced researchers and librarians with limited business and marketing familiarity as well as experts and others involved in marketing who have limited research know-how.
Price: $49.95 USD
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| Strategic Marketing Problems W/E-Biz Guide (2 Books)
No Synopsis Available
Price: $114.40 USD
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| Management innovation and library services, part 1, Volume 27, Issue 6\7
The first of two e-books comprising selected papers from the 3rd Shanghai International Library Forum (2006). Covers subjects such as marketing , strategic planning , HRD and corporate culture.
Price: $199.00 USD
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| Service Recovery And Service Continuity
Steve Baron is Professor of Marketing at the University of Liverpool Management School, and Head of the Division of Marketing and International Business. He is Chair of the UK Academy of Marking Special Interest Group for Services Marketing. His current research interests include the understanding of service experiences from the consumer perspective, and communities of service and social practice. He has publications in services, marketing and management journals, including Journal of Service Research, European Journal of Marketing, International Journal of Market Research and Journal of Business Research. He is co-author of Services Marketing: Text and Cases, published by Palgrave in 2003. Kim Harris (a.k.a. Kim Cassidy) is Reader in Marketing at the University of Liverpool Management School, and Director of the Management Schools suite of MBA programmes. She has organised and chaired the UK Services Marketing Workshops in 2003 and 2004. Her current research interests include the measurement of the intended effect of service performance, and consumer-to-consumer interactions. She has publications in services, marketing and management journals, including Journal of Service Research, European Journal of Marketing, International Journal of Service Industry Management and Journal of Business Research. She is co-author of Services Marketing: Text and Cases, published by Palgrave in 2003. Dominic Elliott is Professor of Strategic Management and Business Continuity at the University of Liverpool Management School, and Head of the Division of Management. He is editor of the journal Risk Management: An International Journal. His current research interests include service recovery and service continuity, and de-merger strategies. He has publications in a number of management journals, including Long Range Planning, Journal of Contingencies and Crisis Management and Journal of Strategic Information Systems. He is co-author of books on Learning from Crises (published by Perpe
Price: $199.00 USD
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