| Market Research in Action
This book is in Used condition
Price: $31.46 USD
|
 |
| Market Intelligence
Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making, the organization of the ma
Price: $32.50 USD
|
|
| Art Market Research
This book is in New - Excellent condition
Price: $35.00 USD
|
|
| Brands Laid Bare: Using Market Research for Evidence-Based Brand Management
General Marketing & Sales : Brands Laid Bare: Using Market Research for Evidence-Based Brand Management
Price: $50.00 USD
|
|
| Market Research in Practice
This book is in Used condition
Price: $50.82 USD
|
|
| The Art and Science of Interpreting Market Research Evidence
The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering processes, and present an innovative framework integrating quantitative and qualitative approaches for analysing complex data-sets. With its holistic approach to interpretation and its 10-step process for making it work in practice, this book will equip you with a deep understanding of data analysis and ultimately improve your judgment to produce better business decisions. "This is modern commercial research, where the mind of the researcher is finally acknowledged as admissible data. Prior knowledge, pragmatism, experience are all robust grist to the 'holistic' research mill. A must-read for anyone getting to grips with 21st century market research." Virginia Valentine, Semiotic Solutions
Price: $55.00 USD
|
|
| The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers
Strategic Marketing : The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers
Price: $65.00 USD
|
|
| Brands Laid Bare: Using Market Research for Evidence-Based Brand Management
General Marketing & Sales : Brands Laid Bare: Using Market Research for Evidence-Based Brand Management
Price: $70.00 USD
|
|
| The Practice of Market and Social Research
This book is in New - Excellent condition
Price: $87.50 USD
|
|
| Market Orientation And Service Firm Performance - A Research Agenda
Market orientation is a corner-stone of marketing and management strategy. However, relatively little research has been conducted into the relationship between market orientation and performance in the context of services firms. This is surprising, given the rapid growth of the services sector in the past 30 years, and its importance as a source of job creation and wealth.
Price: $199.00 USD
|
|
Email:
