Until now, all it's taken to build a successful e-business is the right technology. An online storefront goes up and a company's market capitalization goes through the roof, despite low sales and no profits. But now the race to get online is over. As the new economy rapidly becomes the only economy, Internet companies must learn how to create sustainable value if they're going to survive. This book provides the solid business basics companies need to move from the old era of .com to the next era of .profit. Nick Earle, the driving force behind Hewlett-Packard's worldwide Internet strategy, and Peter Keen, a visionary in the world of business and technology, have been anticipating online trends and communicating them to managers for over twenty years. Here they team up to forecast the future of Internet commerce and to lay out the six key imperatives that will determine the difference between successful and unsuccessful e-business in the coming decade. Earle and Keen show managers how to perfect the logistics, cement the relationships, build the brands, transform the capital and cost structures, harmonize the sales channels, and provide the services that are crucial to delivering both value and profits on the Web. Using examples from HP and other top companies around the world, the authors go beyond Internet hype to lay out strategic action in the key areas of technology, finance, and marketing. In the process, they provide all the useful information, timely insights, and practical advice managers need to build business plans for the new economy that really work.

Price: $16.99 USD

In the Information Age, the personal computer is becoming as pervasive as the telephone and television. It accesses vast stores of constantly changing information and the ability to navigate it and the Internet has become a professional necessity for a majority of white and blue collar jobs. And the key to opening that doorway is computer-based learning—“e-learning.”Using computers for education and training, an industry that barely existed a decade ago, is a fast-growing business opportunity for enterprising people who enjoy helping others learn and who are comfortable with computers. Start Your Own e-Learning Business shows you how to become the person people turn to when they need to catch up on essential skills and knowledge. This guide covers the vast selection of roles you can choose from, including:• Teaching businesses computer basics, management techniques, or programming skills• Publishing guides to help employees understand their firm’s software• Producing interactive content that explains products to customers• Creating Web sites to help students do their homework or seniors hone their Internet skills• Providing content, marketing help, or tech services for other e-learning firms• Brokering classes, recruiting students, or reselling CD-based courses for other businesses

Price: $17.95 USD

Experience the joy-and profits-that come from managing your own bed and breakfast! Whether you already know the magic that comes with owning a B&B or you are at the planning stage, the fourth edition of Open Your Own Bed & Breakfast-now updated with everything you need to know about online marketing-guides you through this special world. Barbara Notarius, one of America's most widely recognized and respected B&B experts, shows you how to make your dream a reality. Some of the essential information provided in this book includes: * Your responsibilities-and those of your guests * Financial considerations * Advertising, the Internet, and working with a reservation service * Evaluating your home's assets and liabilities * Conforming to the ADA * Legal, tax, and insurance issues, including recent changes in the tax code * Interviews with successful hosts * Lists of B&B associations, guidebooks, and B&B reservation services This new edition is an informative update of every aspect you need to know in order to run your B&B smoothly and successfully. Combining a meticulous business approach with a sincere appreciation for the pleasure that comes with running a B&B, Open Your Own Bed & Breakfast is an invaluable resource.

Price: $17.95 USD

With the popularity of YouTube, Facebook, Vimeo, MySpaceTV, and other video services, musicians are using the video format more than ever. In fact, making a video and getting it seen is a vitally important part of marketing your music or band. This book will help you learn how to produce a high-quality, high-production value, low-budget music video and let the world know about it through the Internet. First, the book offers suggestions for choosing and recording a song appropriate for video. Then you'll learn the basics of filming the video, post-production editing, music synchronization, and video formats optimized for online video. Finally, you’ll learn to upload the video to popular online music and social networking sites and how to drive traffic to your new video masterpiece. Throughout the book, you will familiarize yourself with more than just the techniques involved – you will gain knowledge of the strategy behind those techniques. You will not only become a better-prepared creative director of your project, but a savvier marketer – one who knows old-school PR tactics as well as the latest, cutting-edge new school techniques for presenting yourself in the best possible light. This is more than a book about how to make a music video – it’s a guide to marketing your music in the 21st century.

Price: $29.99 USD

Expert advice on growing your professional service firm or individual practice through social media Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. Explores why the fastest and most leveragable way to expand relationships today is through the Internet Provides step-by-step approaches to successful professional blogging Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites Includes pitfalls and success stories featuring notable social media trailblazers Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.

Price: $29.99 USD

Get the right answers for smart broadband decision making-- from financial, management and marketing to equipment, applications, and protocols. Broadband Crash Course examines broadband delivery in terms of markets and business opportunities. Writing with the surety and thoroughness of a telecom insider and business executive, P.J. Louis clearly and painlessly demonstrates how broadband services are delivered over today's complex telecommunications infrastructure, minus the heavy-duty math. This one-of-a-kind guide is your chance to learn about:. * Service bundling (voice, Internet access, e-mail, etc.) across all major network types (wireless, IP, cable, satellite, LANs, etc.). * Benefits of wireline and wireless broadband technologies. * Service bundling and provisioning across the wireline and wireless broadband networks. * The Local Loop and its future. * Coaxing more applications from the technologies you've got. * Business models that have proven themselves in the real world. * 3G wireless, the wireless Internet, softswitching, M-commerce: how will they affect your business?.

Price: $34.95 USD

Hauptbeschreibung The number of Internet users is steadily growing. Currently, 55% of all Germans go online on a regular basis compared to 28% in 2001 - and there is no end in sight to this upward trend. Today's young people are growing up with the Internet and the Internet is growing up with them. It is evolving: the term for what is happening now in cyberspace is "Web 2.0", an expression coined at a conference in 2004 by the web-business mogul Tim O'Reilly, to describe a new evolutionary phase of the Internet. The phrase is shorthand for the second Internet boom, which now follows the one that ended in late 2001 with the biggest destruction of investors' capital in history. The bursting of the so-called dotcom bubble 6 years ago marked a turning point for the web. At that time, many people concluded that the Internet was over-hyped. Bubbles and the subsequent shakeouts, however, appear to be a common feature of all technological revolutions. They have always marked the point at which real success stories developed their full scope and showed their strength. The defining feature of the current evolutionary phase of the web is that established companies are giving huge amounts of money to start-ups which have three things in common: they have grown from nowhere with astonishing speed; they often have no revenue stream to speak of; and most of their content is produced by their users. Google paid $1.65bn for the acquisition of Youtube, Rupert Murdochs's News Corp. bought Myspace for $ 580m, and Holzbrinck fully took over Studivz.net for about ? 85m, to give just a few examples of recent "Web 2.0 deals". What makes these so-called online communities so valuable? The answer to this question may be surprising: The deployed technologies are more or less the same as 6 years ago, but what all these new sites share is a new approach to creating things: "user-generated content", in the jargon. The Internet is no longer about corporations telling users what to do, think or buy; it is about the content people create themselves. Participation, not publishing, is the keyword. This development is particularly interesting for corporations which have noticed the importance and potential of the "do-it-yourself Web" as both a strategic marketing tool and a source of valuable information about consumer preferences and opinions. Tomorrow's consumers will no longer be interested in what companies say about their products and services, they will rely on opinions of other "normal" people. Chris Anderson, chief editor of Wired Magazine, states: "Your brand is what Google says about it. Not what you say about it". Corporations which have spent huge amounts of money on questionable market research projects in the past can get even better information for free in the future, as consumers and interested users exchange experiences and opinions about brands and products in online discussion forums anyway. As a result, marketing activities and product off

Price: $55.47 USD

Like its well-known predecessor, Financial Management for Nonprofit Human Service Agencies, this new and expanded edition, with a slight title change, continues to reflect the author’s efforts to provide the critical knowledge needed to communicate with the “experts.” The central organizing theme of this book is the acquisition, distribution, and reporting of agency resources within a systems framework. Divided into four sections, Section I is an overview that covers historical and sociopolitical context of nonprofit organizations and financing as well as the systems concept and unique characteristics of nonprofits. Section II covers the planning and acquisition of resources by human service organizations. Budgeting, marketing, and grantwriting skills are examined. Section III details the distribution of the acquired resources through internal control, budgeting, and investments. Section IV presents basic accounting techniques, fund accounting, financial reporting guidelines, and financial statement analysis, including the recording and reporting of organizational financial activities. New topics include fees for services, purchase of service contracting, breakeven analysis for costing services and activities, third-party payments, internet resources, and a glossary.

Price: $55.95 USD

The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally informative or entertaining, at best. In Selling the Dream, John Hood takes the provocative stand that advertising images and sales pitches are actually part of the goods and services themselves, delivering an essential component of the consumer's experience. As such, they are inextricably linked to the basic tenets of the free-market system, and, in the boldest of terms, Hood argues that commercial communication is morally consistent with the principles of our democratic society, including freedom of choice, competition, and innovation. Tracing the history of advertising from Ancient Roman times to the present, he offers a colorful account of advertising in its cultural context and addresses such controversial issues as the promotion of harmful and immoral products (such as alcohol and tobacco), marketing to children, the role of advertising in service industries such as health care and education, and the impact of the Internet and other new media on the conduct of commerce. In the process, he offers a compelling perspective on advertising and its essential role in business, communication, and popular culture.

Price: $59.00 USD

The 3G IP Multimedia Subsystem (IMS): Merging the Internet and the Cellular Worlds, Second Edition is an updated version of the best-selling guide to this exciting technology that will merge the Internet with the cellular world, ensuring the availability of Internet technologies such as the web, email, instant messaging, presence and videoconferencing nearly everywhere. In this thoroughly revised overview of the IMS and its technologies, goals, history, vision, the organizations involved in its standardization and architecture, the authors first describe how each technology works on the Internet and then explain how the same technology is adapted to work in the IMS, enabling readers to take advantage of any current and future Internet service. Key features of the Second Edition include:.:; New chapter on Next Generation Networks, including an overview on standardization, the architecture, and PSTN/ISDN simulation services.; Fully updated chapter on the Push-to-talk over Cellular (PoC) service, covering the standardization in the Open Mobile Alliance (OMA), architecture, PoC session types, user plane, and the Talk Burst Control Protocol.; Several expanded sections, including discussion of the role of the Open Mobile Alliance in the standardization process, IPv4 support in IMS, a description of the IMS Application Layer Gateway and the Transition Gateway, and a description of the presence data model.; Updated material on the presence service, session-based instant messages with the Message Session Relay Protocol (MSRP), and the XML Configuration Access Protocol (XCAP).; Supported by a companion website on which instructors and lecturers can find electronic versions of the figures. Engineers, programmers, business managers, marketing representatives, and technically aware users will all find this to be an indispensable guide to IMS and the business model behind it.

Price: $130.00 USD