Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value. Develop a comprehensive digital strategy for your organization Put your online business strategy at the center of your customer's experience, and at the heart of everything you do Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.

Price: $11.99 USD

Forget the hassles and cost of old-fashioned office and business software: Now, you can do everything online with Zoho! Discover how to make the most of the amazing online applications that over a million people are already using! Here are complete step-by-step instructions and great insider tips for using Zoho’s 15 hottest applications to run your business--and your life! Nancy Conner covers everything from word processing and spreadsheets to Zoho’s slick new collaboration and customer relationship tools. You’ll get started fast...then learn how to build great documents and reports...share presentations worldwide...manage email and IMs from anywhere...run web conferences...plan your day...invoice your customers...and a whole lot more! This book can help you do practically anything you need to do--faster, smarter, and at lower cost!   You’ll Learn How To Get the power of today’s top productivity applications Track, organize, and report on all your data, from personal collections to customer relationships Simplify the way you manage your tasks, events, and appointments Store anything you create or find on the Web--and access it from anywhere Use Zoho’s powerful collaboration tools, including web conferencing and wiki-building Create invoices and estimates for your small business or freelance work Manage marketing, sales, and HR teams more efficiently than ever before

Price: $19.99 USD

This is the eBook version of the printed book. Sure, you know how to use the MLS database, but do you know how to effectively establish a Web presence or do customer outreach via email or the Web? There are all kinds of ways you can use technology to market your practice and service your clients, but if you’re like most realtors you’ve probably only scratched the surface. In this easy-to-understand guide, author Galen Gruman draws on his more than 20 years of experience as a tech-industry author and journalist to show you how to become a better real estate agent by learning and effectively using current computer technology and tools in your business. You’ll learn what technology to use as well as what technology not to use,so that you’re certain to spend your tech dollars effectively. In major sections on marketing, communications, and transaction management, Galen covers everything from the elements of a good Web site to evaluating devices and services, working in multiple locations, creating transaction libraries, using digital photography, converting documents to electronic forms, and more.   This book also includes a CD-ROM for both Windows and Mac with templates, product and technology links, tryout and free software tools, and even quizzes for use in classroom and training environments.  

Price: $23.99 USD

Real estate day trading is using the Internet to buy and sell houses without leaving home. In many cases, the investor closes on a house and resells it the same day. Readers will learn the author's system for how to buy and sell 5-10 houses a month in today's market, using the Internet, phone, fax, and email to analyze, research, and find the properties, buyers, and others needed for the transaction. Author Larry Goins has personally done deals in nine different states and has students in the US, Canada, Australia, New Zealand, Japan, China, Israel, the Philippines, and Denmark. Day trading can be used for wholesaling properties to other investors, retailing, lease options, short sales, foreclosure investing, etc. The basic steps are: Search online for potential properties to make offers on, using specific techniques for finding the right ones. Once an offer is accepted, usually within 1-2 weeks, put it on paper using clauses included in the book, and get the property inspected by a rehab contractor to get a free estimate of how much the repairs will cost. This is done by finding reputable contractors online and through referrals from realtors and through autoresponders. Order an appraisal. Sell it fast! Using the buyers list you have built on the internet through email marketing groups, social networking sites, blogs, free classified sites, bank-owned property sites, and more, send an email with the details of the property and instructions on how they can get the property under contract. Usually within two hours several potential buyers will reply. Set up a closing to buy it and to sell it on the same day; closings are about 30 minutes apart. By it at 10:00 and sell it at 10:30, for example. There are many ways to fund and close on the property. The book will contain step-by-step, easy processes for assignments, options, flex options, simultaneous closings, using hard money, private money, cash partners, and credit partners, none of which will require an investor's own cash or credit. With praise from New York Times Bestselling Author Dr. Albert Lowery, Robert Shemin, Frank McKinney and foreword by Michael E. Gerber. Larry Goins (Lake Wylie, SC; www.larrygoins.com ) is one of the real estate industry's most popular speakers. He buys and sells 5-15 houses a month all over the US, in today's difficult market, from the comfort of his office. Larry speaks live an average of twice a week and holds two to three teleconferences a week. He is licensed as a mortgage lender, mortgage broker, real estate broker, and general contractor in North and South Carolina. Larry served as President (2003 & 2004) of the Metrolina Real Estate Investors Association in Charlotte, NC, a not-for-profit organization that has over 350 members (it is also the local chapter of the National Real Estate Investors Association). He has been investing in real estate for over 20 years.

Price: $29.95 USD

This is the eBook version of the printed book. Microsoft® Dynamics CRM 4.0 Unleashed presents start-to-finish guidance for planning, customizing, deploying, integrating, and managing Dynamics CRM in your unique business and technical environment. Authored by two leading Microsoft Dynamics implementers, this book systematically explains how the system works, why it works that way, and how you can leverage it to its fullest advantage.   The authors present clear examples, proven best practices, and pitfalls to avoid in using every significant Dynamics CRM capability. The far-reaching coverage ranges from Dynamics CRM’s sales, marketing, and customer service features to its automated workflows; from Outlook and Office integration to reporting and security. The authors offer independent insight into Dynamics CRM’s most powerful new features, from its improved interface to its new mail merge and data migration tools.   This book is for every IT professional who intends to work with Dynamics CRM, regardless of their experience with Dynamics or other CRM solutions. The authors provide example-rich, realistic coverage of advanced Dynamics customization, extensibility, and integration: information that is available nowhere else.   Detailed information on how to… Set up, configure, and maintain all facets of Dynamics CRM in any organization or industry Thoroughly understand both the on-premise and hosted versions of Dynamics CRM Make the most of Dynamics’ new features, including email, the Outlook client, Internet Facing Deployment (IFD), and relationships Manage sales leads, opportunities, accounts, contacts, marketing lists, sales collateral, campaigns, quotes, orders, and invoices Improve customer service by integrating schedules, cases, contacts, product/service information, and more Build powerful automated workflows that streamline key sales tasks and liberate salespeople for more effective selling Efficiently administer and secure any Dynamics CRM implementation Drive greater value by integrating Dynamics CRM with Microsoft Office productivity tools Customize and extend Dynamics CRM using Visual Studio, .NET, and custom plug-ins and add-ons ON THE WEB: Download all of this book’s examples and source code at informit.com/title/9780672329708

Price: $47.99 USD

Critical Corporate Communications :A Best Practice Blueprint. Naomi Langford-Wood and Brian Salter. A good flow of information is essential to all businesses that succeed. The latest Fast Track title is a practical and comprehensive guide to getting the very best out of your corporate communications. It deals with all the different methods of internal and external corporate communication available - letters, fax, email, text, WAP, internet, telephone, face-to-face, and even body language and other non-verbal signals - and shows how best to utilise them within your organisation. Best practice examples are given as well as advice for implementation via a communications audit. Author:. Naomi is an entrepreneur and professional business writer; Brian Salter spent many years as a professional broadcaster and presenter with the BBC, and was formerly head of communications at the Institute of Directors. They are co-founders of the Topspin Group and have co-written over 15 books. Readership:. Mid to senior level executives in strategic, corporate communications, PR, and marketing roles; consultants, trainers, business advisers, and owner-managers of SMEs. ISBN:0470 84763 8 208pp (pr) GBP 14.99 US 24.95 EUR 24.80 Sep 2002

Price: $55.00 USD

A passkey to access the Downloadable eBook will be provided to you in your online purchase receipt and also sent via email. You will also receive instructions for where/how to use your passkey. There is no physical shipment for eBook Passkeys.A passkey to access the accompanying Textbook Website is not included in this purchase.The Eighth Edition of this bestselling introductory text features a comprehensive, updated survey of all key business functions: management, marketing, accounting, finance, and information technology. Core topics highlighted within these functional areas include ethics and social responsibility, small business concerns, different forms of business ownership, and international business concepts. In light of current business conditions, this edition also addresses the nation's economic problems, corporate credibility and efforts to improve accounting standards, the dot-com meltdown, entrepreneurial businesses, diversity, globalization, e-business, and other timely issues. Likewise, the authors have integrated more information on employment trends to help students choose a career and compete in a fickle job market.Updated and enhanced coverage of e-Business--in boxed features, examples, illustrations, and discussions throughout the text--reflects this sector's growing importance. All boxed features that focus on real business or workplace issues have been replaced. These boxes cover major themes, including Adapting to Change, Talking Technology, Examining Ethics (with Issues to Consider that stimulate critical thinking and facilitate discussion), Going Global, and Exploring Business. Using the Internet boxes continue to point students to relevant web sites for more information on concepts, companies, or issues covered in each chapter--prompting them to conduct independent research.

Price: $105.49 USD

Third edition of this best-selling guide to IMS: fully revised, and updated with brand new material. The IMS (IP Multimedia Subsystem) is the technology that merges the Internet with the cellular world. It makes Internet technologies such as the web, email, instant messaging, presence, and videoconferencing available nearly everywhere at any time. The third edition of this bestselling book is fully updated and provides comprehensively expanded content, including new chapters on emergency calls and on Voice Call Continuity (VCC). As well as this, The 3G IP Multimedia Subsystem (IMS) presents updated material including a comprehensive picture of Session Initiation Protocol (SIP) as well as its applicability to IMS. As most of the protocols have been designed in the IETF, this book explains how the IETF developed these protocols and describes how these protocols are used in the IMS architecture. This is an indispensable guide for engineers, programmers, business managers, marketing representatives and technically aware users who want to understand how the IMS works and explore the business model behind it.:; New chapters on emergency calls, Voice Call Continuity (VCC), service configuration (XCAP, XDM), and conferencing; Fully updated throughout, including Policy and Charging Control (PCC), QoS, Presence, Instant Messaging, Multimedia Telephony Services, and Push-to-talk over Cellular (PoC); Describes the IP Multimedia Subsystem from two different perspectives: from the IETF perspective, and from the 3GPP perspective.; Provides details on the latest policy technology and security architecture; Written by experienced professionals in the field.

Price: $130.00 USD

The 3G IP Multimedia Subsystem (IMS): Merging the Internet and the Cellular Worlds, Second Edition is an updated version of the best-selling guide to this exciting technology that will merge the Internet with the cellular world, ensuring the availability of Internet technologies such as the web, email, instant messaging, presence and videoconferencing nearly everywhere. In this thoroughly revised overview of the IMS and its technologies, goals, history, vision, the organizations involved in its standardization and architecture, the authors first describe how each technology works on the Internet and then explain how the same technology is adapted to work in the IMS, enabling readers to take advantage of any current and future Internet service. Key features of the Second Edition include:.:; New chapter on Next Generation Networks, including an overview on standardization, the architecture, and PSTN/ISDN simulation services.; Fully updated chapter on the Push-to-talk over Cellular (PoC) service, covering the standardization in the Open Mobile Alliance (OMA), architecture, PoC session types, user plane, and the Talk Burst Control Protocol.; Several expanded sections, including discussion of the role of the Open Mobile Alliance in the standardization process, IPv4 support in IMS, a description of the IMS Application Layer Gateway and the Transition Gateway, and a description of the presence data model.; Updated material on the presence service, session-based instant messages with the Message Session Relay Protocol (MSRP), and the XML Configuration Access Protocol (XCAP).; Supported by a companion website on which instructors and lecturers can find electronic versions of the figures. Engineers, programmers, business managers, marketing representatives, and technically aware users will all find this to be an indispensable guide to IMS and the business model behind it.

Price: $130.00 USD

Broadband Wireless Mobile (3G and 4G) will be the next key developments in wireless communications. Immense interest has been fuelled by large demand for high frequency utilisation as well as a large number of users requiring simultaneous multidimensional high data rate access for the applications of wireless mobile internet and e-commerce. Broadband wireless mobile extends the corporate LAN to common areas such as meeting rooms and enables in-building public wireless hotspots such as airport lounges to provide wireless portable computer connectivity. People will be able to access information as if they were at their desk and will be able to communicate reliably and access securely the information most important to them, such as email, corporate data and the Internet. The 3G/4G systems will use a new network architecture (eg All-IP NET) to deliver broadband services in a more generic configuration to mobile customers and supports multidimensional services and emerging interactive multimedia communications. The world of telecommunications will continue to migrate toward wireless technologies and will ultimately provide users with mobile access to all types of media and information in a variety of forms including media phones and portable computers. * Provides coverage of 4G mobile - the newest development by ITU (International telecommunication Union). * Covers range of emerging wireless applications including WAP and iMode. * Provides a world perspective on the topic as the authors are from USA, Europe and Japan. An essential reference for engineers and researchers in the field of wireless communications systems (and electrical engineering), network planners and operators, as well as a valuable reference for students and management, marketing, sales or investor personnel in the area of wireless communications.

Price: $195.00 USD