Hauptbeschreibung Increased competition, the ongoing differentiation process of potential visitors` needs and the irreversible development to a multimedia information and communication society are tremendous challenges for institutions which aim to attract and keep loyal visitors. In this book, AIEST's experts put forward new ideas on how to rise to some of the most intriguing and urgent questions of modern tourism promotion. - Macroeconomic Impacts: how to face and deal with growing markets, increased global competition or differentiation effects in mature market environments. - Tourism Promotion and Marketing Processes: how more research on the "hybrid traveler" and the focus on cooperation can lead to better understanding and management. - Social Media and Web 2.0: how attention can be arrested even when information is abundant and consumers gain more and more sovereignty. - Technological Progress: how to benefit more effectively from recent developments such as the digitalization of promotional tools (E-Promotion). Contributions from both practice and academia give comprehensive and holistic impressions of viable solutions!

Price: $33.35 USD

Health Promotion Settings combines the theoretical discourse of the settings approach, covering a wide range of fundamental principles, concepts and policy issues, with real life examples of settings, including workplaces, schools, neighbourhood, cities and prisons. Frameworks and processes that are actively shaping health promotion in settings in the 21st Century are documented and the ideas and research covered will provide a vital set of indicators for those who promote health in settings. Combining theory with practical examples and case studies, the authors show how a settings approach can work in practice, drawing on a range of local, national and international initiatives and coordinated projects. Health Promotion Settings provides a rich source of ideas and case examples which highlight the challenges for promoting health in a range of contexts. Special attention is given to the workplace as both a priority area for health promotion and a key determinant of health. Written by a highly experienced team of health promotion and public health professionals, academics and researchers, this book is essential reading for both students and practitioners working towards the improvement of health using a settings approach. Online Resources are provided.

Price: $39.95 USD

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion. *The Glossary is back! *Learn how to build a TV/cable/radio/Internet audience *Understand streaming media as a powerful promotion tool

Price: $46.95 USD

Health promotion is far from straightforward. Unless public health practitioners explore and understand the theory underpinning health promotion, there is a real risk of, at best, establishing ineffective interventions and, at worst, antagonising and even harming the very people you are seeking to help. This book will guide you through the philosophical, methodological, theoretical, ethical and political underpinnings of health promotion to enable you to be a more effective practitioner. Although the book explores these various aspects, it is focused on assisting you in applying the ideas and concepts to practical implementation. To illustrate good practice and provide evidence of what works, examples are drawn from several countries, representing different cultural backgrounds. . Contributors: Maggie Davies, Nick Fahy, Jeff French, Mike Kelly, Jessica Kepford, Paul Lincoln, Anthony Morgan, Don Nutbeam, Jaume Ribera, Magdalene Rosenmller, Marc Sachon, Viv Speller.

Price: $47.98 USD

This fifth edition of Health Promotion and Aging has been substantially revised and updated with multiple new sub-sections, topics, and terms in each chapter. This book presents a wide scope of cutting-edge topics including gay aging, Jewish aging, social networking, brain games, the Obama administration's health care reform, mental health parity, exploritas, Wii-habilitation, elderspeak, skin cancer, Family Smoking Prevention and Tobacco Control Act, Senator Ted Kennedy's government-run long term care proposal, and sleep-related medical disorders.  .  . This book is focused on current research findings and practical applications, and includes detailed descriptions of two of the author's own programs that have been recognized by the National Council on the Aging's Best Practices in Health Promotion and Aging.   These programs are comprehensive exercise programs in the community that include aerobics, strength building, flexibility and balance, and health education; and a health contract/calendar to help older adults change health behaviors.

Price: $80.00 USD

This guide to the planning of health promotion programs uses the increasingly popular Intervention Mapping approach, a theory- and evidence-based interactive process that links needs assessment with program planning in a way that adds efficiency and improves outcomes. Students, researchers, faculty, and professionals will appreciate the authors’ approach to applying theories of behavior and social change to the design of coherent, practical health education interventions. Written by internationally recognized authorities in Intervention Mapping, the book explains foundations in Intervention Mapping, provides an overview of the role of behavioral science theory in program planning¾including a review of theories and how to assess theories and evidence¾and a step-by-step guide to Intervention Mapping, along with detailed case examples of its application to public health programs. Planning Health Promotion Programs is the second and substantially revised edition of the bestselling resource Intervention Mapping .

Price: $90.00 USD

HEALTH PROMOTION IN NURSING, 3E takes you through a holistic approach of health and wellness that examines healthy lifestyles from a biological, psychological, social, and environmental perspective. Beginning with an overview of health promotion concepts and nursing theories, the book then delves into issues of nutrition, physical fitness, weight control, avoiding substance abuse, and pre-natal care. The Third Edition also covers new issues relating to technology, as well as wellness strategies that enable patients to maintain healthy lifestyles in the face of grief or terminal illness. With content directed towards caring for communities and groups, HEALTH PROMOTION IN NURSING, 3E is the resource that you'll use for years to come, no matter which specialty or type of nursing you choose.

Price: $94.99 USD

In her latest book, Dr. Clark applies a holistic, wellness perspective to community health, focusing on community strengths and resilience - such as positive nutrition, healthy environment, fitness, and self care skills - rather than risks and disease. Practitioners and students will find this book a practical and comprehensive resource for creating community health programs and promoting wellness among individuals and groups. Special features include: A step-by-step guide to planning, implementing, and marketing community health programs; Strategies for wellness nutrition, fitness, stress management, and smoking cessation; Strategies for preventing violence in the schools and larger community; Tips on sharpening communication skills with individuals and groups; and; Models of culturally sensitive health promotion programs.

Price: $95.00 USD

Offers an account of how advertising is created and explains how advertising comes to cast its shadow over contemporary consumer culture. This book includes many case examples drawn from major international campaigns to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures.

Price: $108.00 USD

Eggs and Health Promotion provides up-to-date research on the use of eggs in human health. This single, convenient reference deals with the role of eggs in diet, nutrition, and disease. The book also includes current scientific data on the use of eggs to produce and deliver drugs, nutrients, and immunotherapies in patients. Written by well-known and highly respected scientists, this book will be of interest to health practitioners and scientists; pharmacologists; and commercial egg producers. Dispelling misconceptions and covering significant recent advances in egg use, Eggs and Health Promotion makes an important contribution to the literature on the role of eggs in human health, nutrition, and disease treatment and prevention. Key chapters include the health implications and benefits of egg consumption, production of antibodies in eggs for medical use, veterinary drug residues, egg safety, and egg and health myths and misconceptions.

Price: $146.99 USD