| Hired for the Boss's Bed
Promoted--into the boss's bed! Working in Sydney's most dynamic advertising agency, Serena Stevens has just landed the agency's biggest account--this will make or break her career.... Serena's sexy boss, tycoon David Miles, may be all business in the boardroom, but soon he wants a little business in the bedroom! One wild night later, Serena has to choose: career versus love, her dream job versus her hot boss! What's a girl to do?
Price: $4.25 USD
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| Lucy
Lucy, a young, bright art director with a successful advertising agency, suddenly finds herself facing an unreal and completely unexpected dilemma. Jonquil, her boss's gorgeous wife - and partner in the agency - gives her a stark choice of a sound spanking on her bare bottom or a black mark on her employment record. Reluctantly, Lucy submits to the humiliating punishment, but to her surprise she finds she gains far more than a clean slate. After a second spanking she begins to come to terms wit
Price: $7.99 USD
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| Selling the Great War
Selling the Great War is the story of maverick journalist George Creel and the epoch-making government agency he built and led using the emerging industries of mass advertising and public relations to convince isolationist America to join World War I.
Price: $12.99 USD
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| Black Jerusalem
An inspiring, witty and straight-talking journey of pitching for new business in HerdBuoys, South Africa's first black advertising agency. Now with a whole new chapter on the Sowetan and its famous slogan The Soul Truth'
Price: $23.99 USD
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| Casting for Big Ideas
In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-old agency business model is breaking down because the work is becoming marginalized, as clients cut back ad budgets and hire outside marketing services and strategy firms. If agencies are to survive, Jaffe says, they must become idea-focused again and, instead of just making ads, master the art of devising the kind of non-advertising-type promotions that more quickly move a brand into the culture. Based on his long experience in the advertising industry, Jaffe offers practical advice and important lessons for agency heads who want their businesses to stand the test of time. This one-of-a-kind resource covers a subject often ignored-the business side of running an ad agency. Andrew Jaffe (New Canaan, CT) is the founding Publishing Director of Wiley's Adweek and Brandweek books imprints. He is also the Executive Director of the Clio Awards, one of the largest and most famous advertising awards programs in the world, with over 18,000 pieces submitted from agencies and production facilities in fifty-nine countries.
Price: $50.00 USD
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| Working With Agencies
The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to agency performance. Only by having a good relationship can a client get the best advertising (and the same applies to both sides of the equation). A good relationship rests on a raft of elements, all of which are covered in this book.
Price: $60.00 USD
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| Globalizing Ideal Beauty : How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century
No Synopsis Available
Price: $78.10 USD
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| Globalizing Ideal Beauty : How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century
No Synopsis Available
Price: $86.78 USD
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| Ethnography at Work
Follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. This book introduces students to ways in which anthropologists study social systems in business. It also shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues.
Price: $120.95 USD
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| Selling the President, 1920
Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920. This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.
Price: $140.00 USD
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