| Marketing Skills
In this Marketing Skills Rapid Skill Builder booklet we look at the critical processes in a successful marketing campaign and the skills we need to better develop and execute our marketing strategies.
Price: $9.50 USD
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| Facebook Marketing For Dummies
Internet Business : Facebook Marketing For Dummies
Price: $24.99 USD
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| Marketing Across Cultures
Strategic Management: Marketing Across Cultures
Price: $27.50 USD
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| Rethinking Marketing
For undergraduate and graduate courses in marketing and entrepreneurship. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
Price: $32.00 USD
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| Marketing and Sales Management
Marketing and Sales Management
Price: $35.00 USD
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| Marketing the Arts
Offers the various ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory.
Price: $55.95 USD
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| Marketing Communication
A fresh and innovative framework for the management of marketing communication processes focusing on a planned, integrated marketing communication programme.
Price: $71.95 USD
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| Relationship Marketing
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century. Major addition to relationship marketing literature Supports the relationship marketing titles that we already publish successfully Author team are amongst the UK's leading authorities in the sector
Price: $73.95 USD
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| Bayesian Statistics and Marketing
Bayesian Analysis : Bayesian Statistics and Marketing
Price: $90.00 USD
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| Marketing: Marketing in the 21st Century
The updated 11th edition of Evans and Berman’s Marketing: Marketing in the 21st Century text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. As with any human endeavor that begins with the seed of an idea, puts down roots and is nourished by warmth and food, marketing needs a solid foundation and nurturing to grow and flourish. The new 11th edition explains this necessity and how to achieve this goal. The print version has all the elements that you expect from Evans and Berman: comprehensive topical coverage, colorful design, cases, career material, etc.
Price: $120.99 USD
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