Based on a survey of 67 informal microentrepreneurs conducted between 2001 and 2002. Examines how these entrepreneurs develop their activities in a poor district in Lima, identifies the problems they face in marketing their products and in accessing credit and investigates strategies used to overcome these problems. Evaluates the degree of informality of entrepreneurs and considers policies to facilitate the development of microenterprises.

Price: $5.00 USD

Prepared in response to requests from bookshops, commerce and industry for a book, with lots of checklists that we can use to measure performance, as well use as prompts for planning and managing. The checklists include Planning, Human Resources, Marketing, Sales, new businesses, new products and Management. A valuable planning and control tool for any business! Checklists include: Planning Aims and objectives The strategic planning process Business planning Family financial planning Writing a submission A budget and record keeping Human resources Organisational structure Writing a job description Writing a job description - M.B.O. Management - Staff What motivates an employee? Marketing A Marketing Plan outline Implementing the plan A Marketing expenditure plan The marketing audit, Image, Advertising Sales Seven steps in the sales process Telephone standards Are you an effective sales person? Win - win New business and products Why start your own business? Opportunities and threats Launching a new product Innovation and your organisation Management Leadership Managers and competencies An entrepreneur's checklist My job - my role Motivation Time management Stress Transition under management by objectives

Price: $24.95 USD

Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

Price: $24.95 USD

this useful guide offers you tried and tested advice on constructing profitable marketing strategies for your business. Revealing how you can revitalise your products and services with some basic marketing know-how Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet.

Price: $26.50 USD

Takes a comprehensive and holistic look at how consumers find and create meaning in brands. This book explores the fundamental conscious and unconscious elements that connect people with products and brands. It questions traditional marketing concepts, and offers an understanding of how brands can both assimilate and provide meaning.

Price: $29.95 USD

More and more companies today are using market research techniques to find new markets, products and customers, and to improve management and marketing decision making. This established business classic looks at the circumstances in which market research is necessary, and explains what management can expect from research, and the type of management and marketing decision that may be taken as a result.

Price: $32.50 USD

As innovation takes place within networks, companies collaborate in developing and marketing new products, services and practices. This in turn requires knowledge to flow across company boundaries. This book demonstrates how companies encourage this knowledge to flow in networks that can involve dozens of partners.

Price: $40.00 USD

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

Price: $50.00 USD

Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.

Price: $56.00 USD

Relationship marketing is based on the idea that the existence of a relationship between customer and supplier creates value for both parties, in addition to the value of the products or services provided. In this special issue edition entitled Pathways less traveled to value creation: interaction, dialogue and knowledge generation articles are submitted from five sets of authors, giving different perspectives of marketing and the knowledge generation and communication aspects surrounding it.

Price: $199.00 USD