Today's business marketplace is filled with news of small business and entrepreneurs making it big. Entrepreneurship For Dummies brings everything the reader needs to get started in business into one package. From developing an opportunity and coming up with a concept to actually creating the company, this book guides readers step-by-step. Included are all the procedures necessary to create a successful business. Learn how to know your customer, test and protect your product, test distribution, and create a business plan. Discover how to find the best legal structure, business model, organization plan, marketing plan, and financial plan.

Price: $19.99 USD

Whether you're a beginner or a pro, learn to create the perfect marketing plan for your business. In today's highly competitive and rapidly changing business world, the right marketing plan can make the difference between winning over your customers, or losing them to the competition.

Price: $22.95 USD

Prepared in response to requests from bookshops, commerce and industry for a book, with lots of checklists that we can use to measure performance, as well use as prompts for planning and managing. The checklists include Planning, Human Resources, Marketing, Sales, new businesses, new products and Management. A valuable planning and control tool for any business! Checklists include: Planning Aims and objectives The strategic planning process Business planning Family financial planning Writing a submission A budget and record keeping Human resources Organisational structure Writing a job description Writing a job description - M.B.O. Management - Staff What motivates an employee? Marketing A Marketing Plan outline Implementing the plan A Marketing expenditure plan The marketing audit, Image, Advertising Sales Seven steps in the sales process Telephone standards Are you an effective sales person? Win - win New business and products Why start your own business? Opportunities and threats Launching a new product Innovation and your organisation Management Leadership Managers and competencies An entrepreneur's checklist My job - my role Motivation Time management Stress Transition under management by objectives

Price: $24.95 USD

This text is designed to help executives position and leverage marketing communication in the global arena and use it to their ongoing strategic advantage. Shows how to successfully strategise, select appropriate communication tactics and execute a global communication plan.

Price: $39.95 USD

eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to: * Draw up an outline e-marketing plan * Evaluate and apply e-marketing principles and models * Integrate online and offline communications * Implement customer-driven e-marketing * Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forward Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC? planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM. Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation. *Learn how to create a digital marketing strategy and get better campaign results * This jargon-free, understandable and applicable text is proven to help marketers maximize the potential of online promotion * Each chapter is structured with the following fantastic features: Introduction; Chapter Summary; References; Further Reading; Web Links; Self-test; eMarketing practitioner interviews

Price: $41.95 USD

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Price: $48.75 USD

Network processors make sweeping changes in the network design field, and they impact everything from switching to security. This book shows: how NP architectures differ from CPUs (Central Processing Units); how to analyze protocols, platforms and marketing forces; and how to plan for a generation of chips, routers, and switches.

Price: $65.00 USD

CengageNOW is an online teaching and learning resource that accompanies your text-book, allowing you to organize your assignments and deliver better course results for you! – NOW. Proven benefits of the program include: • Online Homework - Homework that is auto-graded and provides instant feedback for students • Test Bank – allowing you to test your knowledge • Full Color e-Book – allowing you to highlight and search for key terms • Teaching and learning resource – Complete, online courses, customized assignments, quizzing opportunities to test your knowledge, instant grading feedback, and tracking your progress all in one intuitive program. • Flexibility and Control – Your instructor has the ability to customize assignments and grade-book options to best suit the needs of the class as you progress through the course. • Better course results – Many CengageNow products include a diagnostic Personalized Study Plan to accompany your text (featuring a chapter-specific Pre-test, Study Plan, and Post-test) allowing you to master concepts, prepare for exams, and get a better grade

Price: $80.00 USD

Written in simple and easy to understand format, The Resume Writer's Workbook, third edition will guide the student step by step not only with preparing an outstanding resume, but with the entire job search. It will help them develop a solid plan to market themselves to potential employers and show them how to write an effective and eye-catching cover letter.

Price: $91.49 USD

THE RESUME WRITER'S WORKBOOK, 4TH EDITION provides step-by-step guidance on creating outstanding resumes and preparing for the entire job search process. The text helps you develop a solid plan to market yourself to potential employers and includes comprehensive coverage of writing effective and eye-catching cover letters and performing online job searches.

Price: $96.99 USD