Chattie Cornfeld was murdered while jogging in the park. She ran her own small marketing company and lived comfortably, perhaps too comfortably for her income. At first it looked as though she was the latest victim of the 'Park Killer', but it doesn't take Slider and Atherton long to establish that someone was trying to pass the killing off as part of a pattern: only the pattern doesn't fit, this one was personal. Chattie was popular with all who crossed her path, and it was difficult to imagine she had gained any enemies. Turning to the two most popular motives for murder - money and passion - Slider and his team's investigation turn up some puzzling anomalies in her life, not least the number of men who counted themselves as her lover and the tangled relationships of her family. But none of the suspects can be made to fit what evidence they have, unless of course they've been mis-reading the evidence

Price: $3.33 GBP

Taxation has been abolished, the government has been privatized, and employees take the surname of the company they work for. It's a brave new corporate world, but you don't want to be caught without a platinum credit card--as lowly Merchandising Officer Hack Nike is about to find out. Trapped into building street cred for a new line of $2500 sneakers by shooting customers, Hack attracts the barcode-tattooed eye of the legendary Jennifer Government. A stressed-out single mom, corporate watchdog, and government agent who has to rustle up funding before she's allowed to fight crime, Jennifer Government is holding a closing down sale--and everything must go. A wickedly satirical and outrageous thriller about globalization and marketing hype, Jennifer Government is the best novel in the world ever. From the Trade Paperback edition.

Price: $11.99 USD

IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects-even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.

Price: $12.72 AUD

In this witty and compelling tale of how the nation’s first and only Jewish Celebration beer came to fruition, founder Jeremy Cowan tells the story of Shmaltz Brewing’s evolution from an inside joke into a thriving and award-winning craft brewing company. Divulged are the small-business challenges and marketing strategies that helped Cowan go from hand-squeezing pomegranates and delivering beer in his grandmother’s Volvo to producing two of the most respected and unique craft beer brands in America: He'brew the Chosen Beer and Coney Island Craft Lagers. Included alongside the sage advice for entrepreneurs and the humorous personal anecdotes are suggested beer pairings for each chapter, a hangover rating system, and 16 pages of full-color photograph collages.

Price: $12.99 USD

Against a backdrop of virtual intercourse, online porn, and burgeoning Viagra sales, Sex, Lies, and Pharmaceuticals reveals how women’s sexual difficulties are being repackaged as symptoms of a new disorder. In this compelling book, award-winning journalist Ray Moynihan teams up with drug assessment specialist Barbara Mintzes to investigate the creation of female sexual dysfunction or FSD, and the marketing machine that promises to "cure" it. The authors go inside the corridors of medical power to visit drug company–sponsored scientific meetings and medical education events where doctors are being trained to see women’s sexual problems as the symptoms of FSD — a pharmaceutically treatable condition. Moynihan and Mintzes explore the underlying causes of sexual dissatisfaction among women and expose how global drug companies exploit those problems in an attempt to create the next billion dollar disease.

Price: $17.95 USD

Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps. Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including: Chase, JetBlue,Verizon, Subway, Starbucks, Nordstrom, Wegman's, T.G.I. Friday's, CVS/pharmacy, Bank of Montreal, Saks Fifth Avenue and Men's Wearhouse. He provides a comprehensive 6-point initial launch plan plus strategy essentials including employee and company introductions to loyalty. In addition, you'll learn how to incorporate loyalty initiatives into your marketing plans and budgets and identify WOW factors to set your business apart from your competitors.

Price: $19.95 USD

Ever wanted to be an entrepreneur? Ever wanted to control what you do, when you do it and stop just making money for someone else? Now is your chance. Starting up a business has never been more exciting. This book explains what you really need to know to make your business a success: • How you'll know if you've got a good idea • The practicalities of setting up a company • How to manage the money • How to sell what you do • How to make sure you stay soon through it all. This is the book you need to swagger into the Dragon's Den full of confidence. Introduction Chapter 1 - The Idea Chapter 2 - The Business Plan Chapter 3 - Systems, Tools and Legalities Chapter 4 - Money Chapter 5 - Sales & Marketing Chapter 6 - People Chapter 7 - Growth and Staying Power Chapter 8 - Lifestyle

Price: $19.95 USD

An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the competition to craft something original that will help a business create public awareness as well as industry and media buzz is fierce. Staged effectively, business functions can contribute to a company's success, standing, profitability and business development. But corporate events and business entertaining can also seriously damage a company's image and put the company and its management in potentially high-risk situations if not handled carefully, professionally, and appropriately. Corporate boards and chief executives are now seeing how company scandals played out in the headlines can estrange customers, sink stock prices, and end careers in a matter of minutes. And many of the transgressions that have been made public have been linked to corporate events and business entertaining. The Executive's Guide to Corporate Events and Business Entertaining provides executives with all the information they need before they plan, host, sponsor, or attend corporate events. It gives rising and established executives the tools they need to move ahead with confidence in planning their next company function.

Price: $41.00 USD

Advalue is organised into four sections, according to where the advertising effect is to be seen: * Company value effects * Business performance effects * Customer effects * Brand effects In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'. The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes. * Based on key reports from the IPA and leading advertising experts. * Offers the first comprehensive and coherent quantitative approach to gauging advertising performance. * Suitable for both an advertising and a general business audience

Price: $45.95 USD

A practical summary of the technical and technological as well as nutritional and physiological properties attained through the targeted selection of raw materials and the corresponding production processes. The two authors come from the world's leading gelatine company and adopt here an international approach, enabling their knowledge to be transferred between the various application areas on a global scale. Following an introduction to and the history of gelatine, the text surveys the global industry and current trends, before going on to analyze the basic physical, chemical and technological properties of gelatine. Manufacturing, including quality and safety and the processing of powder, instant gelatine and hydrolysate are dealt with next, prior to an in-depth review of applications in beverages and foodstuffs, pharmaceuticals, health and osteoarthritis, among others. The whole is rounded off by future visions and a useful glossary. Aimed at all gelatine users, heads and technicians in production and quality control, product developers, students of food science and pharmacy as well as marketing experts within the industry and patent lawyers.

Price: $225.00 USD