General Marketing & Sales : Golden Circle Secrets: How to Achieve Consistent Sales Success Through Customer Values & Expectations

Price: $12.99 USD

General Marketing & Sales : Silver Bullet Selling: Six Critical Steps to Opening More Relationships and Closing More Sales

Price: $16.99 USD

Learning the lessons taught in this book will maximize your and your product’s exposure and sales without spending a dime on advertising. This book pits brains against brawn and forces you to think outside the traditional marketing sphere. Guerilla marketing allows you to outsmart your competition, without having to out spend them. Discover pin-pointing strategies to jump-start or revitalize your sales numbers using guerilla marketing concepts.

Price: $19.95 USD

Smart insight and best practices for achieving sales excellence in any market. The proverbial 800-pound gorilla is the monster in the room that you just can’t ignore, though maybe you want to. In sales, the 800-pound gorilla is that salesperson or company who totally dominates their market, taking more than their fair share of business, and winning time after time. How can you compete with that? More importantly, how can you be that? The 800-Pound Gorilla of Sales uses case studies of individuals and companies who dominate their markets to show you how to become the biggest beast in your particular sales jungle. Combining sales best practices, creative marketing, memorable service, and innovative techniques, this monster of a sales guide doesn’t just show you how to win more business; it shows you how to win almost all of the business. • Includes real-world examples and proven tactics for total sales domination. • Written by a professional sales trainer with clients in the NBA, NFL, and MLB, and more than 25 years of on-the-street selling experience. • Features actual case studies of individuals and companies that consistently dominate their competition. In the sales game, more is always better. This guide will show you how to grab a gorilla-size piece of your market.

Price: $21.95 USD

The Father of Guerrilla Marketing, Jay Conrad Levinson, and marketing master Al Lautenslager equip you with a winning 30-day plan to revolutionize your marketing without depleting your budget. Armed with a daily dose of proven guerrilla principles, and the latest tactics and tools, you can reach your marketing goals, jump-start your sales, and watch your profits soar.

Price: $21.95 USD

General Marketing & Sales : Spiritual Selling: How to Use the Attractor Sales System to Create Abundance in Your Business

Price: $22.95 USD

General Marketing & Sales : Silver Bullet Selling: Six Critical Steps to Opening More Relationships and Closing More Sales

Price: $24.95 USD

General Marketing & Sales : Stop, Ask, and Listen: Proven Sales Techniques to Turn Browsers Into Buyers, 2nd Edition

Price: $24.95 USD

Can you handle SUCCESS ?. With business growth come greatthings—larger market share,increased revenue, happy shareholders.However, sustaining revenue growthis seldom easy. Sales departments must quicklyand seamlessly change sales strategies and tacticsto grow sales. Unfortunately, sales departmentsare often ill-equipped to make the rightchanges at the right time. At long last, a solution to this common problemis at hand. It’s called the Sales Growth Model™.Created by David Cichelli and his team at theAlexander Group, a leading sales effectivenessconsulting company, the Sales Growth Modelexplains how to keep sales results improvingduring all phases of market maturity.In The Sales Growth Imperative , Cichelli useshis game-changing approach to help youanticipate impending challenges and take theright action, enabling the growth to continue—and the sales department to flourish. He showsyou the four stages of business growth andillustrates the challenges of each one:. STAGE 1: START–UP. Growth at an accelerating rate. Challenges: adding additional selling capacity. STAGE 2: VOLUME GROWTH. Growth at a declining rate. Challenges: finding new customers, keepingcurrent ones, and launching new products. STAGE 3: RE-EVALUATION. Little to no growth. Challenges: price managementand cost reduction. STAGE 4: OPTIMIZATION. Profitable revenue growth. Challenges: new value proposition, reachingnew markets, and specialization. As growth rates change, new sales solutions arenecessary. You need to anticipate and executeyour own successful sales strategy accordingly.Don’t let growth become an obstacle to success.the culmination of 30 years of experience consultingfor such companies as FedEx, Verizon,American Express, HSBC, and Starbucks, theSales Growth Model is the only way to ensuresmooth sailing through the surprisinglytroubled waters of success. “David’s expertise regarding compensation and sales effectiveness is clearlyarticulated in The Sales Growth Imperative . This book outlines effectivetools that can be used at each stage of your business growth.”. —Bruce Dahlgren, Senior Vice President,Managed Enterprise Solutions, HP Imaging and Printing Group. “Interested in growing your sales? David Cichelli has crafted a comprehensiveguide marketing professionals can use to understand and work effectivelywith their sales teams. . . . If you are in marketing and need to work with yoursales force, get this book!”. —John L. Graham, Professor of Marketing,The Paul Merage School of Business, University of California, Irvine

Price: $27.00 USD

This is the eBook version of the printed book. Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics , four leading researchers and consultants systematically introduce today's most powerful marketing metrics.  The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and profits; products and portfolios; customer profitability; sales forces and channels; pricing strategies; and more.  You'll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully. The authors also demonstrate how to use marketing metrics as leading indicators, identifying crucial new opportunities and challenges. For clarity and simplicity all calculations can be performed by hand, or with basic spreadsheet techniques. In coming years, few marketers will rise to senior executive levels without deep fluency in marketing metrics. This book is the fastest, easiest way to gain that fluency.

Price: $31.99 USD