General Marketing & Sales : The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Price: $16.95 USD

General Marketing & Sales : The Secrets of Power Selling: 101 Tips to Help You Improve Your Sales Results

Price: $24.95 USD

General Marketing & Sales : Stop, Ask, and Listen: Proven Sales Techniques to Turn Browsers Into Buyers, 2nd Edition

Price: $24.95 USD

General Marketing & Sales : The Secrets of Power Selling: 101 Tips to Help You Improve Your Sales Results

Price: $24.95 USD

General Marketing & Sales : Stop, Ask, and Listen: Proven Sales Techniques to Turn Browsers Into Buyers, 2nd Edition

Price: $24.95 USD

General Marketing & Sales : The Secrets of Power Selling: 101 Tips to Help You Improve Your Sales Results

Price: $24.95 USD

The classic guide to raising your bottom line with the right compensation strategy—fully revised and updated. Since 2002, Compensating the Sales Force has been the most popular guide to use compensation as an effective tool for impacting the performance of sales teams. Sales leaders have turned time and again to this authoritative, jargon-free handbook to guide them through the entire process, including: Setting target pay; Selecting the right performance measures; Establishing quotas; Determining the mix and upside opportunities; Constructing the right formula. This fully updated edition of Compensating the Sales Force also has brand-new information about compensation strategies for complex-sales organizations and the right tools for compensating global sales teams. Praise for the First Edition:. "If your company is refocusing its efforts on sales revenue enhancement you must read this book. If you want motivated salespeople and superior sales results, act on its content.". Noel Capon, R.C. Kopf Professor of International Marketing, Chair of Marketing Division, Graduate School of Business, Columbia University. "This book provides great guidance for any business leader who wants to capitalize on sales compensation as a tool for driving business results.". Rick Justice, Senior Vice President, Worldwide Sales, Cisco Systems. "Dave Cichelli is the premiere sales compensation educator today. You will immediately find this work informative, helpful, [and ]thought-provoking.". Mark Englizian, Director of Global Compensation, Microsoft Corporation

Price: $39.95 USD

Breakthrough Marketing Plans shows people how to cut through the clutter and create a marketing plan that will drive sales and build a strong brand. People should stop wasting time creating long complicated documents and focus on the things that really matter.

Price: $85.00 USD

Flagship developments (high-profile, self contained developments) have played a very significant role in recent urban regeneration policy. They have allowed local authorities to become involved in economic development and have acted as magnets to attract private investment in an area. This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project evaluation. The author examines the strategies to date of 'marketing the city' and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban 'product' and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers, planners, developers, architects and city authorities.

Price: $125.00 USD

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and online marketing, but also describes recent developments in other areas. In the category of marketing mix models, the latest models for advertising, sales promotions, sales management, and competition are dealt with. New developments are presented in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets. Not only are the most recent models discussed, but the book also pays attention to the implementation of marketing models in companies and to applications in specific industries.

Price: $126.00 USD