A practical, pocket-sized guide to selling which will give you the information and skills to succeed Find out how to improve your selling skills using marketing, and learn to present your product and negotiate successfully. You’ll discover how to research your market, target your audience and perfect your pitch. Tips, dos and don’ts and ‘SOS’ hints on what to do in a particular situation, plus real-life case studies demonstrating how to win over your customers and close the deal. Read it cover to cover, or dip in and out of topics for quick reference. Handy tips in a pocket-sized format – take it wherever your work takes you.

Price: $5.49 USD

Today, animation is more prevalent than ever in television, films, video games, and the Internet. Karen Raugust has created a much needed, comprehensive look at the entire business. She shows in detail how a successful animation studio or entrepreneur operates, describes the process of developing an animation property from the concept stage through the finished product, and outlines business methods used to create and sell animated media. Topics covered include: * Distribution, sales, and marketing methods * Financing, budgeting, costs and revenue opportunities * The creation of ancillary entertainment and merchandise * Animation in international markets. The Animation Business Handbook is the quintessential reference for anyone in or considering entering the animation industry.

Price: $6.99 USD

Sell and Market Like a Pro! In this new editiono of his classic book, Rain Making, Ford Harding reveals step by step how - even if you've never sold a product in your life - you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, and guides, this book shows you how to: - Write articles for professional publications - Make cold calls like a sales pro - Network to build a lasting customer base - Develop a winning sales strategy With this book at your fingertips, you'll get the marketing and sales skills you need to survive - and flourish - one sale at a time!

Price: $14.95 USD

While successful businesses may begin with a great idea, they need more than a great idea to grow and prosper; they need 90 DAYS TO SUCCESS AS A SMALL BUSINESS OWNER. Built upon the principle that a keen understanding of business and marketing principles is vital to small business success the book will offer you the essential tools for gaining a solid understanding of these core concepts. Topics range from product positioning, pricing, and advertising to employee management, customer service, and brand loyalty. With an emphasis on proven methods and concrete action items, the book also includes quick-reference checklists and other handy features that will quickly make this an invaluable addition to the library of any business owner.

Price: $19.99 USD

Covers budgeting, copyrighting, and marketing. Know the pros and cons of self-publishing and get your work in print. Thinking about self-publishing your book? This no-nonsense guide walks you through the entire process of going it alone, from preparing your manuscript and creating the perfect title to selling the final product. You'll see how to obtain an ISBN, work with printers and distributors, create a buzz with publicity, and take advantage of electronic publishing. Discover how to. * Start your own publishing company. * Edit your work effectively. * Design and format your book. * Hire skilled professionals to help. * Manage outside vendors. * Build awareness for your book online

Price: $19.99 USD

From parades, sporting events, and black-tie galas to political rallies, product-release parties, and anniversary celebrations, this is the definitive guide to event photography. With the recent advent of relatively inexpensive digital cameras, consumers are becoming increasingly proficient at capturing important moments on their own. In order to save their business and stay in front of the curve, professional photographers must proactively build their businesses by initiating new contacts, selecting the best equipment for each job, and enhancing their marketing and promotional skills. Detailed information on how to be successful before, during, and after the eventincluding proper professional etiquette, lighting and posing options, and snapping unobtrusive action shotsis included as well advice on working with both the images and client after a job.

Price: $27.95 USD

An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.

Price: $32.99 USD

In this companion text to Analog Circuit Design: Art, Science, and Personalities, seventeen contributors present more tutorial, historical, and editorial viewpoints on subjects related to analog circuit design. By presenting divergent methods and views of people who have achieved some measure of success in their field, the book encourages readers to develop their own approach to design. In addition, the essays and anecdotes give some constructive guidance in areas not usually covered in engineering courses, such as marketing and career development. *Includes visualizing operation of analog circuits *Describes troubleshooting for optimum circuit performance *Demonstrates how to produce a saleable product

Price: $56.95 USD

DVD Authoring and Production is an authoritative and comprehensive guide to publishing content in the DVD-Video, DVD-ROM, and WebDVD formats. Readers learn everything they need to create, produce, and master DVDs including a firsthand look at professional production techniques employed in the author's StarGaze DVD. Professionals and aspiring DVD artists alike learn the latest tools and techniques as well as how to succeed in the business realm of the DVD world, including optimal methods of marketing, distributing, and selling. Save time and money with the latest tools and techniques for publishing content in any DVD format. Organize, execute and sell your projects efficiently with a complete understanding of the theory and the practice. Includes a product guide and the author's StarGaze DVD.

Price: $63.95 USD

Edited by experts from India, turmeric's largest producer and exporter, this is the first volume to explore the history, diversity, crop improvement, biotechnology, production, chemical constituents, market trends, processing and medical uses of this versatile herb. Providing a complete industrial profile, it details the spice's sources, as well as export/import data. It also explains turmeric's importance to both the food and cosmetic industry, and examines its potential in preventing and treating conditions ranging from ulcers and infections to cancer and arthritis. Experts from India, Japan, UK and USA collaborated to produce this extensively referenced work that provides the needed resource for those involved with the research, cultivation, marketing, or product development of this golden spice.

Price: $149.95 USD