| Outlines and Highlights for Integrated Advertising, Promotion, and Marketing Communications by Kenneth E Clow, Isbn : 9780131866225
No Synopsis Available
Price: $25.41 USD
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| Outlines and Highlights for Integrated Advertising, Promotion, and Marketing Communications by Kenneth E Clow, Isbn : 9780131866225
No Synopsis Available
Price: $28.23 USD
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| Outlines and Highlights for Integrated Advertising, Promotion, and Marketing Communications by Donald E Baack, Isbn : 9780136104063
No Synopsis Available
Price: $28.75 USD
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| Outlines and Highlights for Advertising, Promotion, and Other Aspects of Integrated Marketing Communications by Shimp, Isbn : 0324321430
No Synopsis Available
Price: $28.92 USD
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| WebTutor™ Advantage on Blackboard® Instant Access Code for Shimp's Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 7th Edit
Improve your grades with WebTutorâ„¢ online review and test prep tools.
Price: $32.49 USD
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| Promo (with Marketing CourseMate with eBook Printed Access Card)
Designed for and by today's students in every detail, PROMO was developed with students and faculty to provide a more engaging and accessible solution that appeals to different learning styles at a value-based price. Authoritative, yet concise, PROMO includes all of the key concepts that your instructors require and a full suite of learning aids to accommodate your busy lifestyle including chapter-by-chapter study cards, self-quizzes, PowerPoints, Online games and downloadable flash cards, and more. PROMO employs relevant ads, exhibits, and photographs to capture your interest and through its concise writing style, gives you a solid understanding of promotion along with the challenges facing the promotion, advertising, and marketing industries. There are plenty of real-world examples throughout to aid in your learning.
Price: $62.49 USD
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| Advertising and Promotion: An Integrated Marketing Communications Perspective, by Belch, 5th Edition, INTERNATIONAL EDITION
This book is in New - Excellent condition
Price: $62.60 USD
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| Chinese Economic Transition and International Marketing Strategy
As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses. Bringing divergent perspectives to bear from Hong Kong, the United States, the United Kingdom, Australia, New Zealand, and China itself, the marketers and scholars who contributed to this volume have integrated research relating to economic transition with strategic considerations for more effective and competitive marketing plans. In addition to the industry-specific information, this volume includes chapters on entry barriers, e-commerce, market research, branding, and promotion.
Price: $119.00 USD
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| Advertising and Promotion: An Integrated Marketing Communications Perspective, by Belch, 5th Edition, INTERNATIONAL EDITION
This book is in Used condition
Price: $130.13 USD
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| Bundle: Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8th + WebTutor™ ToolBox for Blackboard® Printed Access Card
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Price: $206.99 USD
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