Here's how Big Green Egg founder Ed Fisher made a weird-looking grill the fastest-growing product in the barbecue industry: He started with the right product. Then he found its flaws and fixed them. He joined hands with the right partners and never stopped coddling customers. Finally, he let the ideas for promotion flow. If you have a similar quirky product, you can make it work, too.   Back in 1974, I came across a new product that I knew was a winner: a unique barbecue grill that can cook everything from steaks and whole turkeys to pizza, cherry pie, and low-and-slow brisket. The meat keeps its natural flavor and comes out unbelievably tender and juicy.   Unfortunately, there were several problems when it came to marketing the grill. To begin with, it looked completely different from any other grill, like an egg standing on its chopped-off end. It was made of Japanese ceramic that goes back 3,000 years. And it was green.

Price: $2.99 USD

How companies can stop overthinking the branding process, with faster and better results Brand It Yourself is about getting a handle on your brand fast-without getting bogged down by research data, focus groups, or company politics. Lynn Altman believes that branding should be an energizing, exciting process. Unfortunately, too many companies turn it into a complicated grind, burying their common sense about how to connect with their customers. Altman and her partner developed the Brandmaker Express process for positioning any brand quickly, simply, and powerfully. She helps her clients tap into their own creativity to overcome the paralysis that often afflicts marketing departments. In Brand It Yourself , Altman shares her experiences helping top global companies develop new products, services, and brand campaigns. She highlights real branding case studies at Dairy Queen, Time Inc., Brite Smile, and other innovative companies. Winning the hearts and minds of consumers is not as daunting as you might think. With the powerful techniques in Brand It Yourself , your company can develop better branding ideas with less stress and wasted time.

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The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Boosting your company's sales is essential if you're going to make a success of your business. This revised edition covers: Looking at your current sales and working out where you want to go next, Making sure you're meeting a need, Looking at your prices (and how you present them), Talking to and nurturing your new and existing customers, Improving your post-sales service and Working to guarantee repeat sales. 'Breeze through these neat little "Business on a Shoestring" books during your commute. Boosting Sales , Cash Management and Marketing and PR should cover your bases - and if things go wrong there's the optimistically titled Surviving a Downturn to get you back on your feet.' The Guardian

Price: $12.99 USD

Feeling adventurous? In this witty and well-informed consumer guide, best-selling author and sex educator Violet Blue shows couples how to choose and use sex toys to play and explore together — and have mind-blowing sex. She leads readers through the maze of sex toys on the market, explaining the many options available, including different materials, care and cleaning, and how to see through exaggerated marketing claims. Along the way Violet offers tips on creative usage and ideas for introducing sex toys to a relationship: how to ask your boyfriend to use the blindfold in your bedside drawer or how to surprise your wife with a saucy gift without getting your face slapped (unless that was the point). The Adventurous Couple’s Guide to Sex Toys takes a practical, sex-positive approach to pleasure, with plenty of safety advice and a list of websites for savvy online shopping. But why stop with the basics? Care to enact a threesome fantasy with two people? Set up the sexiest lighting for a webcam show? Dream of owning a steel cage dining table for captivating dinner parties? From the tried-and-true to the truly spectacular, you’ll find it here in The Adventurous Couple’s Guide.

Price: $14.95 USD

Few people manage to make money from gambling; fewer still make a living from it. Written for hardened and novice sports bettors alike, Joseph Buchdahl's Fixed Odds Sports Betting examines, through various numerical techniques, how fixed odds punters may learn to beat the bookmaker, protect profits through a sensible approach to risk management, and turn high-risk gambling into a form of low-risk investment. Fixed Odds Sports Betting investigates: Markets in fixed odds sports betting The bookmaker's overround Value betting Ratings systems for sports prediction Profitability and risk Singles versus accumulators Staking plans and money management The favourite-longshot bias Sports advisory services Betting records and their significance testing Marketing Points: Adopts a numerical approach to fixed odds sports betting Provides an in-depth examination of betting risk and money management Utilises extensive data analyses and staking plan computer simulations Invaluable reading for statistically-literate sports bettors Many useful ideas for the more casual punter Exposes some of the long-standing myths surrounding fixed odds betting

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Make Sound Color Choices Now in an updated Fourth Edition, Understanding Color helps you connect the dots between your emotional, intuitive responses to color and the theories that explain them. From this authoritative and easy-to-follow resource, you'll learn how to use color more comfortably, creatively, and effectively than ever before. Take your work to the next level by exploring how different light sources affect color rendition, how placement changes color, how to avoid costly color mistakes, and how to resolve the color problems that frequently confront design professionals. This edition is full of powerful new features that reflect the latest issues in color and design, including: Expanded and revised content in nearly 35% of the book. Coverage of a broad range of design disciplines. Ideas from the major color theorists that reinforce content, rather than emphasizing what is correct or incorrect. Discussion of color created by traditional media and digital design, and the issues that arise when design moves from one medium to another. Innovative coverage of color marketing issues. Helpful tips for using color in the working environment. An online workbook with valuable exercises that reinforce color concepts. Understanding Color, Fourth Edition is an unparalleled source of authoritative information and practical solutions for students and professionals in all fields of design.

Price: $65.00 USD

A real-world education for the twenty-first-century physician Being a good doctor is no longer enough. The twenty-first-century physician who wants to deliver quality medical care to patients and operate a successful practice must develop expertise in a variety of business and management skills. The Yale Management Guide for Physicians identifies these critical skills and provides both the theoretical understanding and the practical training physicians need to become competent, confident managers as well as accomplished healers. From healthcare policy and health economics to healthcare marketing and negotiating, this comprehensive guide addresses all of the major issues affecting the delivery of healthcare services in the twenty-first century. This remarkably effective manual helps doctors acquire the skills they need to expand their practices; develop, articulate, and advocate ideas; discuss and manage financial issues; manage the decision-making process; and assume a leadership role in the healthcare industry. Meticulously cross-referenced and organized, The Yale Management Guide for Physicians is destined to become the most important nonmedical volume in any physician's library, providing easy access to management principles and practical solutions to management problems faced by physicians every day.

Price: $100.00 USD

UMTS as a technology allows for exciting new applications of some of the best ideas of services in the fixed telecoms, cellular/mobile telecoms, and internet environments, with many revolutionary new possibilities which simply do not exist in the current media and communications vehicles.The current worldwide interest in UMTS/3G is driven partly by the iminent roll-out of the new infrastructure during 2002/3. The general consensus in the telecoms industry is that that services will be driving this new UMTS/3G industry, and with no historical reference points, a large worldwide demand exists for this type of book. 'm-Profits: Making Money from 3G Servives' will discuss 3G services from the view of what is needed for the service to provide value to the user, which technical features of the 3G network will be used, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators. * Addresses subject from the viewpoints of network operator, virtual operator, service provider, content provider, and end-user * Explains how will money be made out of delivering 3G services * Covers the key issues of 'revenue sharing' and competition * Includes 12 service vignettes Essential reading for mobile operators dealing with marketing, product development, 3G people, content providers, business Development, mobile Services people, consultants, bankers and media professionals.

Price: $110.00 USD

Benefit-risk assessment is at the centre of the approval process for every new medicine. The ability to assess the risks of a new medicine accurately and to balance these against the benefits the medicine could bring is critical for every regulatory authority and pharmaceutical company. Despite this there are very few tried and tested evaluative models currently available. The authors of this book have developed a new, pioneering tool for the assessment of benefits and risks for new medicines in development. This model utilises a multi-criteria decision analysis which involves selecting, scoring and weighting key benefit and risk attributes and leads to an overall appraisal of benefits and risks of medicines. Benefit-Risk Appraisal of Medicines establishes the background and criteria required to assess benefit and risk in general and reviews the current practices by regulatory authorities and the pharmaceutical industry, including those models currently available. It outlines the development and evaluation of the authors’ new model and analyses the implications of its implementation. Describes an innovative, systematic model which leads to transparent and responsible benefit-risk decision making Contributes important ideas to the debate on benefit-risk appraisal Provides a future framework for benefit-risk appraisal of medicines Benefit-Risk Appraisal of Medicines covers the entire process from the discovery of new medicines to their marketing and is ideal for all those who work in the pharmaceutical industry and regulatory authorities,, as well as post-graduate students of pharmaceutical medicine and clinical pharmacology.

Price: $115.95 USD

The food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer – as well as general business manager – can more fully understand the consumer and target development and marketing efforts, their business will be more successful. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena. The book’s unique perspective stems from the author team of Moskowitz, Beckley, and Resurreccion, three leading practitioners in the field, who each combines an academic and business acumen. The beginning reader will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide yet another perspective on commonly encountered problems and their practical solutions. Aimed toward all aspects of the food and beverage industry, Sensory and Consumer Research in Food Product Design and Development is especially important for those professionals involved in the early stages of product development, where business opportunity is often the greatest.

Price: $245.00 USD