The bestselling pocket problem-solver for today's busy executive, now fully revised and updated. This bestselling, soup-to-nuts book teaches the techniques and methods used in the country's finest MBA programs. Presented in an accessible question-and-answer format, The Vest-Pocket MBA helps readers quickly pinpoint all the formulas, ratios, and rules of thumb they need to analyze and evaluate nearly any problem. This fully revised fourth edition covers many important business concepts and recent developments, including strategic cost management, balanced scoreboard, global competition, business process reengineering, target pricing, e-marketing, and cloud computing. It also features tools for evaluating any company's financial health and scores of tables, graphs, and charts that simplify complex problems. The Vest-Pocket MBA offers a wealth of indispensible information for the modern decision-maker, from the B-school student to the senior executive.

Price: $9.99 USD

Chattie Cornfeld was murdered while jogging in the park. She ran her own small marketing company and lived comfortably, perhaps too comfortably for her income. At first it looked as though she was the latest victim of the 'Park Killer', but it doesn't take Slider and Atherton long to establish that someone was trying to pass the killing off as part of a pattern: only the pattern doesn't fit, this one was personal. Chattie was popular with all who crossed her path, and it was difficult to imagine she had gained any enemies. Turning to the two most popular motives for murder - money and passion - Slider and his team's investigation turn up some puzzling anomalies in her life, not least the number of men who counted themselves as her lover and the tangled relationships of her family. But none of the suspects can be made to fit what evidence they have, unless of course they've been mis-reading the evidence

Price: $10.90 AUD

A fifteen-year member of the FBI who received its coveted Medal of Bravery, former agent Christopher Whitcomb electrified readers with his breathtaking memoir, Cold Zero. Now his remarkable past and hard-edged prose illuminate his highly acclaimed first thriller... Selected for the FBI's elite Hostage Rescue Team, Special Agent Jeremy Waller is about to fight terrorism at its source-by diving headlong into a violent world of trapdoor truths and shifting alliances. And he'll have company: a beautiful executive more adept at murder than marketing who turns his assignment into a cipher...a ruthless tycoon set on selling a revolutionary technology to terrorists...and a female senator and presidential hopeful charged with an unspeakable crime. Here there is no justice-and only one way out of the darkness: Head even deeper into the shadows...

Price: $10.99 USD

The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to: Write compelling headlines, tag lines, and leads Avoid common copywriting mistakes Strengthen brand development Start a freelance copywriting business Write copy for all media-print, radio, TV, and Web sites Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

Price: $14.95 USD

?S-Corporations are one of the most popular forms of business and are an excellent entity to use for a start-up company. Entrepreneurs can use the S-corporation form to save money, taxes, and protect themselves from personal liability. Everything necessary to set up a new S-corporation is included in this best-selling business guide. Business plans, marketing worksheets, financial planning tools, accounting information, federal tax forms, payroll guidelines, and all of the required legal forms are included. This updated 4th edition also includes state-specific incorporation forms. Clear and detailed instructions guide the reader through the entire process. The forms are also supplied in PDF format in this eBook, which also includes Adobe Acrobat Reader software for easy form completion. This title also includes a comprehensive appendix providing the latest details of corporation laws for all 50 states and Washington DC.

Price: $19.95 USD

With less governmental regulation than any other business entity, the sole proprietorship is the business model of choice for most beginning entrepreneurs. Now in an updated and revised 3rd Edition, this valuable business guidebook provides business owners nationwide with everything they will need to set up and start a sole proprietorship in any state without using an attorney. Written in simple, straightforward language, everything for a sole proprietorship business start- up is included: start-up questionnaires, business plans, marketing plans, financing plans, accounting forms and all of the legal forms and instructions necessary, including registration of the company name, and many more. This eBook contains all of the forms in PDF format allowing the forms to be filled in on any computer using the included Adobe Acrobat Reader software. This title also includes a comprehensive appendix providing the latest details of business registration laws for all 50 states and Washington DC.

Price: $19.95 USD

Experience learning made easy—and quickly teach yourself how to use the complete suite of Microsoft® Office XP applications. With STEP BY STEP, you can take just the lessons you need or work from cover to cover. Either way, you drive the instruction—building and practicing the skills you need, just when you need them! WORD: Create and publish great-looking documents quickly and easily EXCEL: Develop easy-to-use spreadsheets and perform calculations ACCESS: Build your own databases for better decision making POWERPOINT®: Produce and deliver compelling presentations FRONTPAGE®: Get yourself—or your company—on the Web fast by constructing your own site PUBLISHER: Create professional-quality marketing materials—without being a designer OUTLOOK®: Manage your e-mail communications and calendar

Price: $35.99 USD

Advertising has become very important part for any product and it has become a multi billion dollar industry. Every company tries hard to win customers. Creativity is basic thing in this field and that's why this field offers great scope for learning. Understanding the media and the basics of advertising is important for beginners. This book starts with these topics. Advertising is a vast field in itself and contains many topics like understanding consumer behaviour, different promotional activities and campaigns, consumer reactions, marketing and many more. Here we have tried to cover many different aspects of advertising and media with relevant examples. We expect that this book will find its place among the readers and will be a nice reading experience.

Price: $40.00 USD

In this practical guide to initial public offerings, Philippe Espinasse explains the pros and cons of turning private businesses into listed companies. In straightforward, jargon-free language he details the strategies, procedures, and documentation for different forms of listings, and describes the process of marketing and pricing an international IPO. The guide includes many real-life case studies, sample documents, an extensive glossary of terms, and a review of listing requirements for major stock exchanges. It also discusses recent developments in global equity capital markets. IPO: A Global Guide is applicable to any financial jurisdiction, including emerging markets with vibrant IPO activity in the Asia-Pacific region, the Middle East, and Eastern Europe. Intended for entrepreneurs, market practitioners and students, this guide will be essential reading for anyone planning to take a company to market.

Price: $50.00 USD

Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.

Price: $84.50 USD