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Results 281 - 290 of about 290 for marketing books
| I Need Your Love - Is That True? In Loving What Is , bestselling author Byron Katie introduced thousands of people to her simple and profound method of finding happiness through questioning the mind. Now, I Need Your Love — Is That True? examines a universal, age-old source of anxiety: our relationships with others. In this groundbreaking book, Katie helps you question everything you have been taught to do to gain love and approval. In doing this, you discover how to find genuine love and connection. The usual advice offered in self-help books and reinforced by our culture advocates a stressful, all-consuming quest for love and approval. We are advised to learn self-marketing and manipulative skills—how to attract, impress, seduce, and often pretend to be something we aren’t. This approach doesn’t work. It leaves millions of walking wounded—those who, having failed to find love or appreciation, blame themselves and conclude that they are unworthy of love. I Need Your Love — Is That True? helps you illuminate every area in your life where you seem to lack what you long for most—the love of your spouse, the respect of your child, a lover’s tenderness, or the esteem of your boss. Through its penetrating inquiry, you will quickly discover the falseness of the accepted ways of seeking love and approval, and also of the mythology that equates love with need. Using the method in this book, you will inquire into painful beliefs that you’ve based your whole life on—and be delighted to see them evaporate. Katie shows you how unraveling the knots in the search for love, approval, and appreciation brings real love and puts you in charge of your own happiness. “Everyone agrees that love is wonderful, except when it’s terrible. People spend their whole lives tantalized by love—seeking it, trying to hold on to it, or trying to get over it. Not far behind love, as major preoccupations, come approval and appreciation. From childhood on, most people spend much of their energy in a relentless pursuit of these things, trying out different methods to be noticed, to please, to impress, and to win other people’s love, thinking that’s just the way life is. This effort can become so constant and unquestioned that we barely notice it anymore. This book takes a close look at what works and what doesn’t in the quest for love and approval. It will help you find a way to be happier in love and more effective in all your relationships. What you learn here will bring fulfillment to all kinds of relationships, including romantic love, dating, marriage, work, and friendship.” —Byron Katie From the Hardcover edition. Price: $9.99 USD
 |  | | The Gorilla Game The Possibilities Are Staggering: Had you invested $10,000 in Cisco Systems back in early 1990, your investment would now be worth $3,650,000 Similarly, a $10,000 investment made in Microsoft in 1986 would be valued at more than $4,721,000 today $10,000 invested in Yahoo! in 1996 would today be worth $317,000 How do you get in on those deals—especially if you're not a Silicon Valley insider? How do you buy the high-tech win-ners and avoid the losers? How do you find the Yahoo!s, Microsofts, and Ciscos of tomorrow? The answers are here, in this newly revised edition of the national bestseller The Gorilla Game. The book reveals the dynamics driving the market for high-tech stocks and out-lines the forces that catapult a select number of compa-nies to "gorilla" status—dominating the markets they serve in the way that Yahoo! dominates internet portals, Microsoft dominates software operating systems, and Cisco dominates hardware for data networks. Follow the rules of The Gorilla Game and you will learn how to identify and invest in the "gorilla candidates" early on—while they are still fighting for dominance, and while their stocks are still cheap. When the dust clears and one company clearly attains leadership in its market, you'll reap the enormous returns that foresighted investors in high-tech companies deserve. This new edition of The Gorilla Game has been updated and revised throughout, with new focus and new insights into choosing the internet gorillas—the companies that are destined to dominate internet commerce. Bestselling author Geoffrey A. Moore is one of the world's leading consultants in high-tech marketing strategy. Here you'll find his groundbreaking ideas about tech-nology markets that made his previous books bestsellers, combined with the work of Paul Johnson, a top Wall Street technology analyst, and Tom Kippola, a high-tech consul-tant and highly successful private investor. Together they have discovered and played the gorilla game and now give readers the real rules for winning in the world of high-tech investing. Step by step you'll learn how to spot a high-tech market that is about to undergo rapid growth and development, how to identify and spread investments across the potential gorillas within the market, and how to narrow your investments to the single, emerging leader—the gorilla—as the market matures. High-tech investing can be extremely risky, but investors who learn to play the gorilla game can avoid many of the traps and pitfalls and instead start capitalizing on untold profits. Personal wealth is only a gorilla game away. Price: $12.99 USD
 |  | | Amazon.com For Dummies If you’ve surfed the Web more than once, you’ve probably visited Amazon.com. Originally you may have gone there searching for books, but Amazon.com is so much more than a bookstore. The author of Amazon.com For Dummies®, who has been involved with the site from its beginnings, describes it as a shopping mall/home improvement store/bazaar/travel agency/newsstand/car lot, but most importantly, a community of buyers and sellers—people like you. Countless opportunities exist for those who join this community, and Amazon.com For Dummies® gives you a smorgasbord sampling of what they are and how to take advantage of every one. For example, you can Set up an account and buy things Bid on an auction Sell your items Personalize your shopping experience Open your own online “store” Join the Amazon.com community Written by Mara Friedman, who has held several positions with Amazon.com including marketing communications manager, Amazon.com For Dummies® takes you from your first venture into the Amazon all the way to making money from your Amazon.com experience. Discover how to Find your way around the marketplace and scout out the best deals Get local movie showtimes, view restaurant menus, chat with other shoppers, send free e-cards, or sign up for a free reminder service Track orders and manage your account Browse specialty shops and check out international merchandise Take advantage of reviews from other shoppers Set up and use wish lists—for yourself and your friends Create your own online Zshop, set the right prices, and take photos that help sell your items Take advantage of the Amazon.com Advantage or become an Associate Whether you’re a complete novice who’d like a guide to help you with your first online purchases, or a longtime Amazon.com shopper who wants to become an online entrepreneur, Amazon.com For Dummies® has what you need. Use it today to get started, and tomorrow to help you manage your own successful online business. Price: $21.99 USD
 |  | | WIKIBRANDS REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE. FOREWORD BY DON TAPSCOTT, Bestselling author of Wikinomics. "A must-read for business leaders, managers, and just about anyone who wants to recognize and tap into the incredible creative energy of customers and stakeholders." -- Richard Florida, bestselling author of The Rise of the Creative Class. "Marketers should follow the course laid out by Sean Moffitt and Mike Dover, which leads us into a new brand future of pull, not push, and of conversation, not control." -- B. Josep h Pine II, bestselling author, The Experience Economy. "Thoughtful, innovative, and most of all practical. If your organization wants to deploy technology to build better client relationships, Wikibrands will show you how." -- Keith Ferrazzi, bestselling author, Never Eat Alone. "Your brand can share control to create value. With the changing role of consumers, every brand is a lie, not a promise. But Wikibrands offers marketers a rich understanding of how social media can drive engagement for brands that make them true." -- Ross Mayfield , Chairman, President, and co-founder, Socialtext. "A must-read for the hungry marketer!” -- Julie Roehm, Backslash Meta, LLC. "The path forward presented in Wikibrands is brightly illuminated, helping change the landscape in an area ready for consumer-driven, open innovation." -- David Smith, Global Managing Director, Accenture, and Co-Author of Workforce of One : Revolutionizing Talent Management Through Customization. “"A behind-the-curtain look at how you should be engaging your customer directly in the branding process. Ignore this important book at your own peril." -- Saul Kaplan, Founder and Chief Catalyst, Business Innovation Factory What is a Wikibrand?. It's the next generation of business building thattaps into the true power of social networks, brandconnections, and customer participation to build real value. It's a status update on Facebook, a rave on Twitter, a review on YouTube, and so much more. It's the herald of a new golden age in customer freedom and individualized customer service. It's the future of business--and this book is your wake-up call, strategy guide, and road map to what's ahead. In Wikibrands , acclaimed media marketing experts Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. Built on continuing research from Don Tapscott's trailblazing $10 million research project, which formedthe basis of bestselling books such as Wikinomics and Grown Up Digital , this book delivers hundreds of the best examples from today's most successful businesses. You'll learn how to: ENGAGE THE CUSTOMER through social influence, word of mouth, and user-generated content; CREATE AN EXPERIENCE affected by customer-driven ratings, reviews, an Price: $28.00 USD
 |  | | The Next Leap in Productivity How much should top management really care about IT? That’s the question Adam Kolawa bluntly poses in this feisty and compelling book. “The Next Leap in Productivity” goes far beyond traditional business books written for the CIO community. It tackles crucial issues such as productivity, efficiency and quality management. It makes the case for applying the principles of Deming and Juran to software development. Then it takes a “leap,” arguing that huge potential increases in IT productivity can lead to enormous increases in enterprise productivity. In this sense, “The Next Leap in Productivity” is a truly visionary book. Software vendors and CIOs who read this book will discover a software development process that is transparent, practical and efficient. Non-technical C-level executives (CEOs, CFOs, COOs, etc.) will discover a blueprint for improving corporate productivity and dramatically reducing operating costs. For the past decade, CIOs have been urged, coaxed, counseled and exhorted to act more like CEOs, CFOs, COOs and other C-level executives. This book suggests that it’s time for CEOs, CFOs, COOs and other C-level executives to start acting more like CIOs. “The Next Leap in Productivity” will appeal to anyone involved in buying, selling, developing or using IT. Advance Praise for “The Next Leap in Productivity”. “Adam’s book is a challenge to all the top managers who’ve stopped caring about IT. His message is simple: If you really care about IT, you find ways to make IT more productive. The improvements you achieve in IT productivity can then be leveraged into huge leaps in productivity at the enterprise level. This book offers a roadmap for translating IT productivity into business profit. Adam’s argument is worth reading and worth considering as you formulate your IT strategies and plan your IT budgets.”-- Gary Beach, Publisher Emeritus, CIO magazine. “Adam lays the groundwork for a common language that can be used to bridge the chasms between IT and other essential components of the business such as finance, product development, sales, marketing, distribution and customer service. Everyone who reads this book will learn valuable lessons that can be leveraged to improve returns on human capital investments at every level of the organization. Adam’s concepts have the potential to boost levels of confidence and performance throughout the enterprise.”-- Michael Minelli, Co-author, Partnering with the CIO. “These kinds of productivity principles are not mere theory. When we put these same principles into effect, our productivity went up more than we had thought possible. And our employee morale went up, too. It became easier to write code the right way and harder to make stupid mistakes. This new way of creating software makes it possible for us to concentrate on what we really want to do here at Cisco, which i Price: $29.95 USD
 |  | | The Hyper-Social Organization BE HYPER-SOCIAL. GET HYPER-SUCCESSFUL. "A thought-provoking read and a comprehensive introduction to today's business challenges as social media and social networking become increasingly vital to success. . . . Highly recommended." -- Choice magazine. "If you want to really understand what makes some online communities thrive while others shrivel and fade, you have come to the right place. Francois Gossieaux and Ed Moran understand just what makes us all so social—ascustomers, as employees, and as business partners—both online and off." -- David Rogers, executive director, Columbia Business School Center on Global Brand Leadership,author of The Network Is Your Customer. " The Hyper-Social Organization is not simply a guide to navigate through the fundamental and far-reaching transformations of today caused by social media, but it also provides insight into how to optimize and profit from it." -- Mark Yolton, senior vice president, SAP. "To the extent that we can be 'human' with what we know—and share it as freely as we possibly can—we'll go along way toward fostering a deeper level of trust with consumers. The Hyper-Social Organization not only explains why that happens--it also provides a road map for how to embed it in all your customer-facing processes." -- Barry Judge, CMO, Best Buy. "Rather than getting hung up on the 'media' side of social media, Gossieaux and Moran have figured out thatthe real killer app is the ability to create a 1:1 communication between your customers and your brand." -- Marty St. George, CMO, JetBlue. "With this book's simple yet profound prescriptions for all parts of the organization, Francois Gossieaux and Ed Moran have distilled the chaos, excitement, and fear business is feeling from a world gone social into an elegant framework of understanding. (And I’m buying books for my whole tribe.)" -- Janet Swaysland, SVP of Social Media, Monster.com. About the Book:. Facebook. Twitter. YouTube. LinkedIn. Unless you're living in the Stone Age, it's hard to ignore all the social networking tools that have taken the world by storm. To keep up--and stay competitive--you need to rethink how your organization interacts with this brave new world. You need to stop marketing to consumers and start socializingwith communities who know what they like and aren't afraid to share it. You need to understand the power of social media—and use it to your best advantage. You need The Hyper-Social Organization . Based on the famous "Tribalization of Business Study"--a wide-ranging annual survey conducted by Francois Gossieaux of Beeline Labs and Ed Moran of Deloitte--this is the definitive guide to using social media for organizational success. The book's surprising findings and in-depth interviews will challenge everything you know aboutcorporate-consumer relations—starting with T Price: $29.95 USD
 |  | | Cracking the Sales Management Code Boost sales results by zeroing in on the metrics that matter most. “Sales may be an art, but sales management is a science. Cracking the Sales Management Code reveals that science and gives practical steps to identify the metrics you must measure to manage toward success.”. —Arthur Dorfman, National Vice President, SAP. “ Cracking the Sales Management Code is a must-read for anyone who wants to bring his or her sales management team into the 21st century.”. —Mike Nathe, Senior Vice President, Essilor Laboratories of America. “The authors correctly assert that the proliferation of management reporting has created a false sense of control for sales executives. Real control is derived from clear direction to the field—and this book tells how do to that in an easy-to-understand, actionable manner.”. —Michael R. Jenkins, Signature Client Vice President, AT&T Global Enterprise Solutions. “There are things that can be managed in a sales force, and there are things that cannot. Too often sales management doesn’t see the difference. This book is invaluable because it reveals the manageable activities that actually drive sales results.”. —John Davis, Vice President, St. Jude Medical “ Cracking the Sales Management Code is one of the most important resources available on effective sales management. . . . It should be required reading for every sales leader.”. —Bob Kelly, Chairman, The Sales Management Association. “A must-read for managers who want to have a greater impact on sales force performance.”. —James Lattin, Robert A. Magowan Professor of Marketing, Graduate School of Business, Stanford University. “This book offers a solution to close the gap between sales processes and business results. It shows a new way to think critically about the strategies and tactics necessary to move a sales team from good to great!”. —Anita Abjornson, Sales Management Effectiveness, Abbott Laboratories. About the Book:. There are literally thousands of books on selling, coaching, and leadership, but what about the particulars of managing a sales force? Where are the frameworks, metrics, and best practices to help you succeed?. Based on extensive research into how world-class companies measure and manage their sales forces, Cracking the Sales Management Code is the first operating manual for sales management. In it you will discover: The five critical processes that drive sales performance; How to choose the right processes for your own team; The three levels of sales metrics you must collect; Which metrics you can “manage” and which ones you can’t; How to prioritize conflicting sales objectives; How to align seller activities with business results; How to use CRM to improve the impact of coaching. As Neil Rackham writes in the foreword: “There’s an acute shortage of good books on the specifics of sal Price: $30.00 USD
 |  | | Business Analysis ANSWER KEY BUSINESS QUESTIONS CONTROL COMPANY FINANCES FORECAST SALES PREPARE BUSINESS CASES MAKE BETTER INVESTMENT DECISIONS IMPROVE QUALITY USE EXCEL 2010 TO GAIN DEEPER INSIGHTS, MAKE SMARTER DECISIONS, AND EARN MORE PROFITS Using real-world examples, Carlberg helps you put Excel’s features and functions to work and get the power of quantitative analysis behind your management decisions. Excel expert Conrad Carlberg shows how to use Excel 2010 to perform the core financial tasks every manager and entrepreneur must master: analyzing statements, planning and controlling company finances, making investment decisions, and managing sales and marketing. Using real-world examples, Carlberg helps you get the absolute most out of Excel 2010’s newest features and functions. Along the way, you’ll discover the fastest, best ways to handle essential tasks ranging from importing business data to analyzing profitability ratios. Becoming an Excel expert has never been easier! You’ll find crystal-clear instructions, insider insights, complete step-by-step projects, and more. It’s all complemented by an extraordinary set of web-based resources, from sample journals and ledgers to business forecasting tools. • Use Excel analysis tools to solve problems throughout the business • Build and work with income statements and balance sheets • Value inventories and current assets, and summarize transactions • Calculate working capital and analyze cash flows • Move from pro formas to operating budgets that help guide your management decisions • Prepare business cases incorporating everything from discount rates to margin and contribution analysis About MrExcel Library: Every book in the MrExcel Library pinpoints a specific set of crucial Excel skills, and presents focused tasks and examples for performing them rapidly and effectively. Selected by Bill Jelen, Microsoft Excel MVP and mastermind behind the leading Excel solutions website MrExcel.com, these books will: • Dramatically increase your productivity–saving you 50 hours a year, or more • Present proven, creative strategies for solving real-world problems • Show you how to get great results, no matter how much data you have • Help you avoid critical mistakes that even experienced users make Price: $31.99 USD
 |  | | Web Dragons In the eye-blink that has elapsed since the turn of the millennium, the lives of those of us who work with information have been utterly transformed. Pretty well all we need to know is on the web; if not today, then tomorrow. It's where we learn and play, shop and do business, keep up with old friends and meet new ones. What makes it possible for us to find the stuff we need to know? Search engines. Search engines - "web dragons" - are the portals through which we access society's treasure trove of information. How do they stack up against librarians, the gatekeepers over centuries past? What role will libraries play in a world whose information is ruled by the web? How is the web organized? Who controls its contents, and how do they do it? How do search engines work? How can web visibility be exploited by those who want to sell us their wares? What's coming tomorrow, and can we influence it? We are witnessing the dawn of a new era, starting right now - and this book shows you what it will look like and how it will change your world. Do you use search engines every day? Are you a developer or a librarian, helping others with their information needs? A researcher or journalist for whom the web has changed the very way you work? An online marketer or site designer, whose career exists because of the web? Whoever you are: if you care about information, this book will open your eyes - and make you blink. About the authors: Ian H. Witten is professor of computer science at the University of Waikato, where he directs the New Zealand Digital Library research project. He has published widely on digital libraries, machine learning, text compression, hypertext, speech synthesis and signal processing, and computer typography. A fellow of the ACM, he has written several books, including How to Build a Digital Library (2002) and Data Mining (2005), both from Morgan Kaufmann. Marco Gori is professor of computer science at the University of Siena, where he leads the artificial intelligence research group. He is the Chairman of the Italian Chapter of the IEEE Computational Intelligence Society, a fellow of the IEEE and of the ECCAI, and former President of the Italian Association for Artificial Intelligence. Teresa Numerico teaches network theory and communication studies at the University of Rome 3, and is a researcher in Philosophy of Science at the University of Salerno. Previously she was employed as a business development and marketing manager for various media companies, including the Italian branch of Turner Broadcasting System (CNN and Cartoon Network). * Presents a critical view of the idea of funneling information access through a small handful of gateways and the notion of a centralized index--and the problems that may cause. * Provides promising approaches for addressing the problems, such as the personalization of web services. * Presented by authorities in the field of digital libraries, web history, machine learning, and web Price: $37.95 USD
 |  | | Hedge Funds "An excellent and comprehensive source of information on hedge funds! From a quantitative view Lhabitant has done it once again by meticulously looking at the important topics in the hedge fund industry. This book has a tremendous wealth of information and is a valuable addition to the hedge fund literature. In addition, it will benefit institutional investors, high net worth individuals, academics and anyone interested in learning more about this fascinating and often mysterious world of privately managed money. Written by one of the most respected practitioners and academics in the area of hedge funds." - Greg N. Gregoriou, Professor of finance and research coordinator in the School of Business and Economics at Plattsburgh State University of New York. "This is a landmark book on quantitative approaches to hedge funds. All those with a stake in building hedge fund portfolios will highly profit from this exhaustive guide. A must read for all those involved in hedge fund investing." -Pascal Botteron, Ph.D., Head of Hedge Fund Product Development, Pictet Asset Management "François-Serge Lhabitant's second book will prove to be a bestseller too - just like Hedge Funds: Myths and Limits. He actually manages to make quantitative analysis 'approachable'- even for those less gifted with numbers. This book, like its predecessor, includes an unprecedented mix of common sense and sophisticated technique. A fantastic guide to the 'nuts and bolts' of hedge fund analysis and a 'must' for every serious investor." - Barbara Rupf Bee, Head of Alternative Fund Investment Group, HSBC Private Bank, Switzerland " An excellent book, providing deep insights into the complex quantitative analysis of hedge funds in the most lucid and intuitive manner. A must-have supplement to Lhabitant's first book dealing with the mystical and fascinating world of hedge funds. Highly recommended!" -Vikas Agarwal, Assistant Professor of Finance, J. Mack Robinson College of Business, Georgia State University "Lhabitant has done it again! Whereas most books on hedge funds are nothing more than glorified marketing brochures, Lhabitant's new book tells it how it is in reality. Accessible and understandable but at the same time thorough and critical." -Harry M. Kat, Ph.D., Professor of Risk Management and Director Alternative Investment Research Centre, Cass Business School, City University "Lhabitant's latest work on hedge funds yet again delivers on some ambitious promises. Successfully bridging theory and practice in a highly accessible manner, those searching for a thorough yet unintimidating introduction to the quantitative methods of hedge fund analysis will not be disappointed." -Christopher L. Culp, Ph.D., Adjunct Professor of Finance, Graduate School of Business, The University of Chicago and Principal, Chicago Partners LLC Price: $110.00 USD
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