If you're one of the unemployed Americans looking for a job, you don't want to go 12 to 24 months without a job offer (as many do). The trick is to tap into the hidden job market-where 90 percent of the jobs really are! Get Hired Fast! shows you how to use a direct calling strategy that will generate at least three interviews in three weeks. It gives you a 15-day Action Plan, complete with charts, scripts, and other tools that will enable you to use the direct-calling technique like a professional. Get Hired Fast! shows you: Where and how to identify key contacts in target companies; How to uncover crucial data about target companies; How to script calls to hiring managers in advance-and handle any scenario from voicemail to conversations with contacts' staffers; and more. This no-holds-barred book also includes insider advice on how to ace the interview once your calling strategy pays off, how to negotiate the best offer, and keep the job once you get it.

Price: $9.95 USD

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands , the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success. Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies look. That is, in the convergence of existing categories like television and the computer, the cellphone and the Internet. Instead, opportunity lies in the opposite direction—in divergence. By following Darwin's brilliant deduction that new species arise from divergence of an existing species, the Rieses outline an effective strategy for creating and taking to market an effective brand. In The Origin of Brands , you will learn how to: Divide and conquer Exploit divergence Use the theories of survival of the firstest and survival of the secondest Harness the power of pruning Using insightful studies of failed convergence products and engaging success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. The Origin of Brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding.

Price: $10.99 USD

A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how real companies have made their product or service "mission critical," and satisfied customers in the process. Indispensable goes straight to the heart of the issue and reveals how successful companies-of any size, in virtually any manufacturing, selling, or service endeavor-achieve market leadership through The Five Drivers of fierce customer loyalty. Indispensable shows readers how to: * Create and sustain momentum: overcome organizational inertia and keep moving forward * Develop habitual dependability: make consistency of performance a defining characteristic * Connect continuously * See the Big Picture Outcome: create compelling customer experiences * Engage, Enchant, Enthrall: make magic in the marketplace With interviews, detailed case studies, and dozens of real-world, effective customer service ideas and initiatives, Indispensable is just what today's forward-thinking businesses need.

Price: $18.99 USD

18 easy ways to ensure consumers choose your product over the competition’s. The world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology and the right strategy. Written by Marshal Cohen, a global leader in market research and consumer behavior, Buy Me! takes a close look at customer behavior in today’s economy and provides 18 simple techniques you can apply right away to make your products irresistible to customers, by: Adding new, must-have features through dramatic upgrades; Providing extra services to add value; Building upon a strong reputation and impressive brand heritage; Reevaluating every product to make your company lean and mean as possible. Cohen explains how to use these techniques to create a can’t-lose business strategy-—helping you turn adversity into opportunity and ultimately generating dramatic profits and growth.

Price: $24.95 USD

This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading "Principles of Advertising" textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book."The Science and Art of Branding" also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.

Price: $24.95 USD

Wisdom on Value Investing offers author Gabriel Wisdom's insights on succeeding in difficult markets. One of his favorite approaches-which is part classic value investing and part behavioral finance-is called "The Fallen Angels Investment Strategy," and it prepares investors to look past short-term value assumptions in order to capture profits. Throughout this book, Wisdom will show you how to capitalize on value plays where the fundamentals are actually strong, but the "general wisdom" surrounding the security has turned negative. He discusses how stocks with the most promise are ones that Wall Street has marked down without regard to their underlying value, and reveals how this type of intrinsic value discount provides a margin of safety during difficult times, and substantial upside rewards for those who find them early enough.:; Takes value investing one step further by mixing significant amounts of behavioral finance into the analysis; Prepares investors to take advantage of other's mistakes; A time-tested strategy for any type of market-up or down. A classic look at value investing with a twist, this book will put you in a better position to succeed in both bull and bear markets. Includes a Foreword by Mary Buffett and David Clark, authors of Buffettology .

Price: $27.95 USD

The book reviews Nigeria’s growth performance and its impact on the labor market and proposes a growth strategy aimed at further accelerating growth and enhancing the growth elasticity of employment. The growth strategy rests on three pillars:• Targeted interventions to address binding constraints in value chains with high growth and employment potential. These binding constraints include poor physical infrastructure and investment climate, lack of access to finance, pervasive skills gaps, and restrictive trade policies. Successful interventions in these value chains need to be designed based on an assessment of what is most relevant, feasible, cost-effective and provides the greatest near and medium-term benefits. To be effective, these interventions should emanate from a dialogue with the private sector and allow for swift correction and suitable governance arrangements. • Comprehensive reform of the technical and vocational education system: This will be needed not only to create conditions for more rapid growth, but also to combat youth unemployment. Private sector-led approaches to improved vocational training, where the government plays the role of standardizing curricula and accrediting programs, are the most promising route for reform. • Trade policy reform. Import bans and high tariff barriers substantially increase the cost of doing business in value chains with high employment potential. Further trade liberalization will be essential to allow a restructuring of the economy towards sectors where Nigeria is globally competitive.

Price: $29.99 USD

Thoughtful and provocative, 'Realizing the Promise of Corporate Portals' illustrates the vast potential of corporate portals and what your company can do to implement them for business success. Based on the authors' extensive backgrounds and consulting focused on implementing corporate portals this exciting new book extends IT theory into business strategy. Terra and Gordon explore the components and architecture of typical corporate portals and fundamental issues in knowledge management. Geared for decision makers at the executive level, this book provides a comprehensive view of the market landscape, powerful and detailed case studies, and collected best practices and lessons learned to help organizations successfully implement corporate portals. The book also includes detailed checklists necessary for selecting and implementing appropriate corporate portal technical solutions. Learn from their detailed case studies of hugely successful corporate portal implementations, including: * ADC Telecommunications Inc. * Bain & Company * Bank of Montreal * Context Integration * Eli Lilly * Hill & Knowlton * Nortel Networks * SERPRO * Siemens * Texaco * Xerox * Detailed case studies of hugely successful corporate portals and best practices for implementing corporate portals * Authors' extensive technical backgrounds extends IT theory into business strategy * Provides guidance for managers when choosing software, consulting services and developing implementation programs

Price: $63.95 USD

Eco-innovation is more important than ever on the public policy agenda. It is a major driver for green growth and contributes to the environmental performance and economic development of OECD and developing countries alike. This report takes a pragmatic approach to policies that support the development and diffusion of eco-innovation. Building on the OECD Innovation Strategy, it argues that eco-innovation is not merely about technological developments: non-technical innovations matter as well. It acknowledges that policies do not operate in a vacuum and that they must take account of the contexts that influence the development and diffusion of eco-innovation, such as market structures. It explores links between eco-innovation policies and related fields such as industry, competition, and international cooperation. This work builds on an OECD inventory of eco-innovation policies in OECD countries and in China. It also draws on studies of select environment-friendly innovations, highlighting different patterns of development across countries. It also incorporates extensive international consultation on the topics of eco-innovation and green growth. The results from this publication will contribute to the Green Growth Strategy being developed by the OECD as a practical policy package for governments to harness the potential of greener growth. For more information on OECD work on eco-innovation, visit:. www.oecd.org/greengrowth. www.oecd.org/environment/innovation. www.oecd.org/sti/innovation/green

Price: $92.00 USD

Mineral Processing Design and Operations is expected to be of use to the design engineers engaged in the design and operation of mineral processing plants and including those process engineers who are engaged in flow-sheets development. Provides an orthodox statistical approach that helps in the understanding of the designing of unit processes. The subject of mineral processing has been treated on the basis of unit processes that are subsequently developed and integrated to form a complete strategy for mineral beneficiation. Unit processes of crushing, grinding, solidliquid separation, flotation are therefore described in some detail so that a student at graduate level and operators at plants will find this book useful. Mineral Processing Design and Operations describes the strategy of mathematical modeling as a tool for more effective controlling of operations, looking at both steady state and dynamic state models. * Containing 18 chapters that have several worked out examples to clarify process operations * Filling a gap in the market by providing up-to-date research on mineral processing * Describes alternative approaches to design calculation, using example calculations and problem exercises

Price: $300.00 USD