Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

Price: $41.00 USD

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus. * A dedicated book on the dynamics and practice of international retail marketing, now a vital aspect for most undergraduate and graduate courses in retail marketing * Learn the fundamentals of the subject in the succinct theoretical introduction, then see the key issues at work in the company cases that follow * The international contributor team offers up a far-reaching, global perspective to provide insight into the industry

Price: $54.95 USD

Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the ?big four? accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.

Price: $55.00 USD

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Price: $121.09 USD

As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. These important issues are addressed in this detailed volume, which examines critical multicultural marketing issues at various geographic national, regional and global levels.

Price: $124.95 USD

Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, andimpacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics.The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world.The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.

Price: $134.95 USD

This benchmark handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems, such as HIV//AIDS and global warming.

Price: $150.00 USD

Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing, and customer relationship management while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Third Edition includes new advertisements, photos, and screen shots throughout the text; GlobalEdge features that pose questions about marketing in a global context and encourage online exploration; and Opening Vignettes that feature engaging companies intended to spark student interest. Foundations of Marketing Online, 3/e, is a multimedia eBook created to meet the needs of interactive learners. The eBook contains the same material as the printed text but is priced at nearly half the standard retail price of the paperback. The six-month eBook passkey subscription includes access to all the online and premium online content available with CL MarketingSPACE.

Price: $153.49 USD

The internet, web and related information technologies have proven to be transformational. While these technologies have impacted all parts of the corporation, the marketing function has perhaps been most affected. E-marketing is now a significant part of every global corporation's marketing arsenal. As international acceptance of the internet and web increases, the scope of international e-marketing now transitions from possibility to reality. International marketing scholars have followed the transformational impact of the internet/web closely. Several studies in the international e-marketing context have already emerged at the individual consumer (Callow and Lerman, 2003; Dou et al., 2003; Kucuk, 2002; Sing et al., 2004; Waller et al., 2005; papers by Sugai and Gong and McMillan, in this issue) and firm levels (Javalgi et al., 2004; Singh and Kundu, 2002; and papers by Kaynak et al. and Javalgi et al. in this issue). Recognizing the contribution of the work thus far, in this paper, we introduce the in international e-marketing. The IEMF should help the global marketing community shape scholarly inquiry in the domain of international e-marketing, classify current intellectual contributions in this area and delineate the gaps in the literature to focus future research. Moreover, the IEMF should help global e-marketing scholars address the question How is International E-Marketing different from International Marketing? The IEMF is an extension of the framework first introduced in Krishnamurthy (2006) to the international context. An overview of IEMF The IEMF has seven components actors (i.e. those who take e-marketing actions), spaces (i.e. online theaters of engagement), technology form factors (i.e. the idiosyncrasies of information technologies that affect the user experience), country-level cultural factors (i.e. the Hofstedian framework), access to information technologies (or the digital divide), actions and outcomes (behavioral outcomes at firm-level). We now briefly introduce the seven components. Actors Establishing an online presence makes one an international e-marketing actor axiomatically. Since web sites can be accessed across country lines, e-marketing actors exert influence in the country of their origin and across borders. Moreover, companies now routinely create country-level sites to deepen their presence within a country (e.g. Amazon.com has stores in the UK, Canada, France, Japan and Germany). This could create arbitrage opportunities that have not been fully studied, e.g. Amazon.co.uk frequently sells books at a lower delivered price than Amazon.com. Yet, it is not clear if consumers are taking advantage of this. Spaces The conceptualization of spaces is fairly new in the business/management/marketing literature. Rayport and Sviokla (1994) first used the term marketspace and distinguished it from a marketplace. An online space is a theater of engagement between the company and the consumer (Krishnamurthy, 2006). Imp

Price: $199.00 USD

This e-book focuses on an ever increasing need to understand business and industrial marketing in a global marketplace. The turbulence of global markets, the extensions of manufacturers into new service provider roles, and the spectacular growth of the BRICs all point to the reality that marketing managers must understand how to organize, measure, and manage a global marketing enterprise. This e-book has a selection of papers that address many of these issues. Welcome, to “The Global B2B Challenge”.

Price: $199.00 USD