Simple, powerful marketing strategies every business can afford to implement. There's never been a better time to be a marketer or entrepreneur than right now. Thanks primarily to the Internet, there is a world of free and inexpensive tactics to get the word out to the prospects of any small business. Free Marketing delivers more than 100 marketing ideas to help any small business owner or online entrepreneur generate new revenue—with almost no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out.:; Create a "squeeze page," the most powerful one page website you'll ever build; Use simple YouTube videos to grow sales; Explains a proven method to use eBay for publicity, just like author Jim Cockrum, who made $30,000 and tons of free publicity from just one auction; Jim Cockrum is ranked as the most trusted marketer on the Internet by third party watchdog site IMreportCard.com and has more than 100,000 regular readers of his newsletter. Grow a successful business without letting your marketing budget stop you in your tracks. Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

Price: $24.95 USD

Praise for The Ultimate Sales Managers' Guide. "Klymshyn not only understands this great profession, he relates the passion and fun of managing sales people in this wonderful guide. We have waited for this for some time.". -Rand Sperry, cofounder, Sperry Van Ness, Commercial Real Estate Advisors. "This book reminds us that we can never invest enough time and effort to reward and recognize the sales effort of our team. I think the importance of this is shared in this book and, if followed, can only lead to a strong and successful sales culture in any organization.". -Jim Keenan, President and CEO, Spherion (Canadian Operations). "In thirty-two years of selling and managing the sales process, I found The Ultimate Sales Managers' Guide to be the most complete collection of sales truths. It goes beyond the simple clich?s to the heart of the issue, which is what drives and motivates the successful sales mind.". -Andy Anderson, Senior Vice President, Sales and Marketing, Destination Hotels & Resorts. "Klymshyn not only throws the challenge out there to sales managers to be the 'ultimate sales manager,' he shows us how to get there, step by step.". -Paula Kutka, Editor in Chief, staffdigest magazine. "Outstanding! This book is a bible for sales managers. It provides a foundation for anyone to build a winning team.". -Tim Pulte, Executive Managing Director, GVA Smith Mack

Price: $27.95 USD

Excellent Condition Used

Price: $28.80 USD

Though India has become a lucrative market for various companies, the unique characteristics. of its market throw up a variety of challenges. Sales and Distribution Management:. An Indian Perspective aims to understand these challenges. Building on an understanding of the consumer decision process, the book defines. the roles of marketing and selling strategies. Secondly adopting a customer-centric. approach to sales and distribution management, the book deals with making strategic. decisions keeping the end consumer in mind and making operational decisions. keeping the channel member and the sales force in focus. It highlights the importance. of behavioural transactions in completing a sale and also discusses the service. orientation required for selling different products. With its unique approach, generalized frameworks, elaborate research and extensive. data analysis, this book will be of immense value to sales and distribution. professionals of the Indian corporate sector and marketing departments of national. and multinational companies in India. It is a highly recommended reading for. students and teachers in Indian business schools studying Sales Management and. Distribution Management.

Price: $29.95 USD

INTERNATIONAL MARKETING is an ideal resource for anyone seeking success in the business world! It combines the basics of marketing with the realities of the global marketplace and provides industry-specific examples (international economics, promotion, technology, and professional sales) that will prepare you to conquer any challenge that you may encounter.

Price: $45.49 USD

Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics. Team Sports Marketing shows that while many aspects of sports marketing are thought to be unique to the field, other product and service sectors would do well to learn from teams in the NFL, NBA, MLB, and NHL that have transformed customers into fans. Moving beyond principles of marketing, Team Sports Marketing is packed with examples of best practices and covering subjects as diverse as sponsorships, season ticket sales, venue management and all topics in between. Team Sports Marketing is a must read text for students and managers in professional and collegiate sports. Support materials for professors and students are available at www.teamsportsmarketing.com. * A clear overview of the latest techniques in sports marketing * Hugely populated with examples and cases * Clearly shows why sports marketing is distinct from other forms of service marketing

Price: $48.95 USD

Seed marketing forms a vital component of seed technology. Comprised of activities like acquisition and selling of packed seeds, intermediate storage, delivery and sales promotional activities, seed marketing is the crucial factor on which the size and scope of the seed industry depends. This book has been written to facilitate the reader's knowledge with a thorough understanding of the growing seed industry. This fast developing sector has already been seeking attention as an important discipline of the agricultural process, and looks set to make new inroads into the same field. With a comprehensive but cruise exploration of the subject, it is hoped that the book would be highly useful for readers involved in agricultural science.

Price: $50.00 USD

Next generation wireless is not about technology, it is all about marketing…. What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book. In the 1990s mobile operators underutilized marketing and only focused on rapid expansion of capacity and connecting new subscribers. Today, with the mobile services industry more mature and competitive, the authors unveil how more modern marketing is needed for success both in market share and profitability. 3G Marketing explains the role of early adopters, communities, reachability, brands, portals, and handsets to 3G success. It shows how success in 3G is dependent on successfully building strategic partnerships by covering issues from market intelligence to sales channel support. Aimed at the non-technical person, this authoritative resource gives clear and practical advice on how to use modern marketing methods to promote and sell mobile services. It provides a perfect and invaluable introduction for anybody entering mobile telecoms or companies faced with the need to partner with operators as crucially, it explains how services and applications can be brought to the market in the fiercely competitive 3G marketplace.

Price: $100.00 USD

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and online marketing, but also describes recent developments in other areas. In the category of marketing mix models, the latest models for advertising, sales promotions, sales management, and competition are dealt with. New developments are presented in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets. Not only are the most recent models discussed, but the book also pays attention to the implementation of marketing models in companies and to applications in specific industries.

Price: $189.00 USD

Flagship developments (high-profile, self contained developments) have played a very significant role in recent urban regeneration policy. They have allowed local authorities to become involved in economic development and have acted as magnets to attract private investment in an area. This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project evaluation. The author examines the strategies to date of 'marketing the city' and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban 'product' and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers, planners, developers, architects and city authorities.

Price: $200.00 USD