Having earned her chef’s hat, Lexi Stuart bids au revoir to her glamorous and deliciously satisfying pastry mentorship outside of Paris and returns to her hometown of Seattle, Washington. There, she finds life unexpectedly complicated. She’s put in charge of a high-end catering bakery called Bijoux, which should be her dream job, but there’s a catch: She has to make this lavish bakery into a successful business in just a few, short months, which will require more than her ability to make an amazing wedding cake. In over her head and at a loss for creative marketing ideas, Lexi isn’t sure what the recipe for success needs to be. Stir in a complicated relationship with her French beau Philippe and his daughter, Celine, then add a dash of romance with down-to-earth lawyer Dan, and life suddenly contains more ooh la la than Lexi can handle. With the fate of her career and her love life hanging by a thread, the phrase “piece of cake” has never been more daunting. Lexi learns that she must trust the dreams in her heart and the God who put them there. From the Trade Paperback edition.

Price: $9.99 USD

Now totally revised -- the 3rd edition of The Ten-Day MBA includes the latest topics taught at America's top business schools, including leadership, corporate ethics and compliance, financial planning, and real estate. This internationally acclaimed guide (more than 200,000 copies sold in the United States and around the world) distills the material of the most popular business-school courses taught at Harvard, Stanford, the University of Pennsylvania, the University of Chicago, Northwestern, and the University of Virginia. Silbiger's research comes straight from the notes of real MBA students attending these top programs today. You will learn how to: Read and understand financial statements Develop effective and comprehensive marketing plans Understand accounting rules and methods Manage your relationship with your boss Develop corporate strategies Understand the present value concept Use quantitative techniques to evaluate projects Value stock, bond, and option investments Understand the language of business law Master the most-used MBA jargon At the rate of one easy-to-understand chapter a day, this classic business book enables readers to absorb the material, speak the language, and acquire the confidence and experience needed to succeed in the competitive global business world of the twenty-first century.

Price: $12.99 USD

If you're still chasing customers online, you're looking at the challenge backward. Aaron Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. This is a fundamental strategic shift. Rather than trying to get people to buy stuff online, these companies home in on the user experience. They've realized that building relationships between people and their brand has huge value, even if those users aren't spending a dime on their products (yet). It's no secret that Internet-based companies like Google and Facebook thrive by building their user base before turning to monetization. Shapiro's big insight is that offline companies can successfully do the same, integrating offline products with an online presence and building platforms that create a lasting relationship between their brand and their users. Shapiro provides a strategic approach to refocusing your business in every way, from technology infrastructure and management to product design and marketing.

Price: $12.99 USD

Over the past four decades, Caliper Consulting has helped more than 23,000 companies worldwide effectively select, develop, and manage people. For most companies, hiring the right employee is a challenge. The Caliper Profile has proved to be over 90% accurate in determining who will become a top performing salesperson. In this practical book, Herb Greenberg, CEO of Caliper and developer of the Caliper Profile, arms managers with everything they need to stop the recruitment revolving door in their companies and to hire the right people the first time, every time, by showing managers how to:. Identify the four proven factors that predict an employee's success in sales. Outline a proven system for finding, developing, and retaining great salespeople. Follow his expert guidance on job matching, team-building, leadership, and successful sales traits for specific industries. Herb Greenberg (Princeton, NJ) is the founder and president of Caliper. A recognized authority on the relationship between personality and performance, he speaks widely and is published extensively, including articles in the Harvard Business Review. Harold Weinstein (Princeton, NJ) is COO of Caliper and an active consultant, writer, and speaker around the world. Patrick Sweeney (Princeton, NJ) is Executive VP of marketing at Caliper where he oversees positioning of the assessment, training, and consulting practices.

Price: $24.95 USD

Catholic institutions of higher learning are at a crossroads: How can they remain true to their roots while recognizing that many of their administrations, faculties, and student bodies have little connection with the tradition? How can these institutions remain competitive while maintaining a relationship to the Church? During the past several years, Catholic theologian John C. Haughey, SJ, has conducted groundbreaking research on these questions. He has done this in tandem with a team of Catholic scholars from around the United States. Haughey has also conducted numerous workshops with faculty at a dozen Catholic colleges and universities to learn firsthand about their research and teaching aspirations. Those relationships and conversations provide the foundation for this book's many insights. In "Where Is Knowing Going?", Haughey explores what constitutes the Catholic identity of Catholic colleges and universities. Going beyond a doctrinal understanding of Catholic identity to one that engages and is engaged by the intellectual tradition of Catholicism, Haughey does not find that the issue of Catholic identity is adequately dealt with by marketing the distinctive identities of institutions in terms of their founding religious orders or saints. He provides a sure-handed process whereby the pursuits of individual faculty can be better aligned with the formal mission of the institution.

Price: $34.95 USD

'European Gastronomy into the 21st Century' is a unique text examining the development and origins of European food traditions within social, economic and geographical contexts. Gastronomy is the art and science of good eating and drinking: a concept that extends outwards to embrace wider notions of tradition, culture, society and civilisation. This book provides a rigorous, well researched and much needed treatment of the subject, systematically outlining: * the development of European gastronomic tradition, and the social, economic, philosophical and geographical contexts of change * the experiences, philosophies and relative contributions of great gastronomes, past and present * the interplay of traditional and contemporary influences on modern gastronomy * the relationship between gastronomy and and travel and tourism * salient issues of nutrition, food hygiene and health promotion Taking an all-encompassing look at the subject of gastronomy past, present and future, 'European Gastronomy into the 21st Century' uses example menus and case studies to demonstrate the theory. It also provides an insight into the business arena, using key destination restaurants to illustrate management techniques and marketing issues. Accessible and highly structured, the book guides the reader through its wide-ranging and thought-provoking content. The only book of its kind in this subject area Completely up-to-date comprehensive guide Essential reading for industry practitioners and students of hospitality management and culinary arts courses

Price: $48.95 USD

The growing emphasis on globalization in the context of higher education has resulted in changes in academic curricula, increasing numbers of global partnerships, and in more concentrated efforts to recruit international students at North American universities. This book focuses on the impact of these efforts on academic libraries. The introductory essay addresses issues faced by both international students and by librarians who work with them. The student-related issues include general culture shock, communication and language concerns, learning styles, differences between libraries in North America and those in other parts of the world, and library anxiety. Library-related issues include responding to language, technological, and cultural barriers; responding to specific culture-based concerns; classroom communication; outreach; and staff training. Suggestions are offered as to ways to make the relationship between students and librarians more positive and productive. The annotated bibliography provides an overview of the literature on the topic, covering such issues as basic library orientation; bibliographic instruction/information literacy; collection development; computers and the internet; language and communication; marketing and outreach; reference services; and staff development and training, including staff exchanges and international visits. Author and subject indexes are appended.

Price: $55.00 USD

Beginning with a critical appraisal of the concept itself, the second edition of Health Promotion: Planning and Strategies outlines models for defining `health promotion' and sets out the factors involved in planning health promotion programmes that work. Locating the principles and strategies of health promotion within an emerging sphere of multidisciplinary health, the authors show how these can be applied within a range of contexts and settings. In an attempt to bridge the gap that persists between ideological perspectives and practical implementations, they delve beyond the rhetoric of empowerment and show how it can be incorporated into practice. Focusing particularly on the synergistic relationship between policy and education, the book re-appraises the notion of health education - an idea which has become marginalised in recent years- and shows the fundamental importance of education in creating individual choice and generating effective advocacy for social change. The question of `evidence' is central to the text and the book examines methods of evaluation and the role it plays in creating more effective health promotion programmes. The new edition offers coverage of values and ethics; working with communities; the settings approach, and social marketing. It also provides students with a glossary of key terms. Internationally relevant and multidisciplinary, this is an essential text for students of health studies, health promotion, public health, interprofessional social care courses, and all healthcare professionals.

Price: $64.00 USD

Robin Wood has noted that horror 'has consistently been one of the most popular and, at the same time, the most disreputable of Hollywood genres'. Horror is still immensely popular but its assimilation into our culture continues apace. In "Horror Zone", leading international writers on horror take horror into the world outside cinema screens to explore the interconnections between the films and modern media and entertainment industries, economies and production practices, cultural and political forums, spectators and fans. They critically examine the ways in which the horror genre functions in all its multifarious forms, considering, for example, the Friday the 13th films as a contemporary grand guignol, the new series of Mummy and Blade films as blockbusters, and horror film marketing on the Internet. They also examine the relationship between the contemporary horror film and the theme park ride, the horror film as art house cinema, relationships between pornography and the horror film, set and costume design in horror films such as "The Silence of the Lambs", and the place of special effects in this most reputable of film genres.

Price: $89.50 USD

Elusive, subtle and atmospheric, Lost in Translation was one of the indie hits of 2004, earning widespread critical praise, awards and success at the box office. But what was the basis of its appeal and how exactly is the film marked as a distinctly independent work? This book, by a leading authority on contemporary American indie cinema, provides an in-depth analysis of the balance of more and less mainstream qualities offered by the film at all levels, from industrial factors such as funding, marketing and release strategy to formal qualities such as its low-key narrative structure and the impressionistic use of imagery and music. Other issues examined in detail include the role of stardom, particularly the role of Bill Murray, the distinctive 'auteur' contribution made by writer-director Sofia Coppola and the film's ambiguous relationship with the romantic comedy genre. Textual and industrial analysis is also supplemented by consideration of online responses to the film that offer insights into the various ways in which it was either appreciated or rejected by viewers.Key Features* A unique attempt to pin down the precise nature of the film and its appeal toviewers* A major contribution to our understanding of the contemporary American indie film landscape* Written by a leading authority on American indie film

Price: $105.00 USD