This paper sharply distinguishes the marketing encompassed in public diplomacy from the marketing of commercial products, focusing instead on the central roles of constituencies and adversaries. The authors argue that the antipathy for the U.S. government aroused by some U.

Price: $9.95 USD

Branded Beauty explores the history and evolution of the multi-billion dollar global beauty industry as well as the marketing strategies used by those who create and sell beauty products.

Price: $29.95 USD

Killer Commodities addresses the impact of harmful products on consumers throughout the world. These case studies highlight the processes of production and marketing of these products, as well as the nature of relevant public health policies.

Price: $36.99 USD

Experimenting With The Consumer exposes the hazards of the mass-market experimentation in which every American consumer and worker is unwittingly tapped for product risk data by manufacturers, scientists, and regulators. Vioxx, Heparin, Avandia, Paxil, fen-phen, estrogens, silicone implants, pacemakers, formaldehyde in FEMA trailers, 60 buckyballs in coatings ... the headlines are increasingly filled with hidden risks coming to light in popular products years after federal agencies approve them for the American public. Shapo shows readers how to get past unreasonable trust or fear and make the best risk-management choices for themselves and their families. He walks them through what questions to ask before consenting to be in a clinical trial; how to evaluate the implied bold-print claims against the small-print disclosures in advertisements for medical products; how to uncover product and environmental risks in their homes, workplaces, supermarkets, and neighborhoods; how to assess and control product risk while maximizing consumer choice and benefit; how to pressure government to tighten consumer protection; and how to seek legal redress. Through a diverse selection of dramatic case studies, Shapo lays bare the incentives of companies and entrepreneurial scientists to fake or obscure experimental data before and after government approval; the fights between interested and disinterested scientists over data; the fights between scientists and doctors over patient rights; the campaigns of activists against government agencies to release experimental drugs; the impact of the journalistic and promotional media on public knowledge and perception of product risk; and the marketing tricks that manufacturers use to harness sexual desire to product launches and to shape the prescription choices of physicians.

Price: $40.00 USD

The Luxury Strategy - Break the Rules of Marketing to Build Luxury Brands defines the nature of luxury products and services and sets out the rules for their effective management - including the luxury marketing mix and implementing a luxury strategy.

Price: $49.95 USD

CengageNOW is an online teaching and learning resource that accompanies your text-book, allowing you to organize your assignments and deliver better course results for you! – NOW. Proven benefits of the program include: • Online Homework - Homework that is auto-graded and provides instant feedback for students • Test Bank – allowing you to test your knowledge • Full Color e-Book – allowing you to highlight and search for key terms • Teaching and learning resource – Complete, online courses, customized assignments, quizzing opportunities to test your knowledge, instant grading feedback, and tracking your progress all in one intuitive program. • Flexibility and Control – Your instructor has the ability to customize assignments and grade-book options to best suit the needs of the class as you progress through the course. • Better course results – Many CengageNow products include a diagnostic Personalized Study Plan to accompany your text (featuring a chapter-specific Pre-test, Study Plan, and Post-test) allowing you to master concepts, prepare for exams, and get a better grade

Price: $80.00 USD

Cengage offers a wide array of products in the Adobe® PDF format. Our eBooks can be viewed on the computer or handheld with the free Acrobat® Reader® and look exactly like the printed version, including content, photos, graphics, and rich fonts. eBooks are offered online and are compatible with any device that uses the Adobe Acrobat Reader.

Price: $96.99 USD

Most products and services are marketed in positive or at least neutral environments. Not so with such products as cigarettes, alcoholic beverages, gambling, pornography, and firearms. For these particular products the environment can be actually hostile, and this poses special problems for marketers. It is these unusual marketing challenges that Dr. Davidson explores in this new study. Offering a unique cross-industry comparison of marketing tactics, strategies, and hurdles to be overcome to counter the lack of legitimacy for these products in the marketplace, his book will be fascinating reading for marketing, advertising, and sales professionals as well as for academicians and students in these fields. Readers will gain insights into the difficulties of marketing these five product categories—why there is antagonism to these products, how marketers deal with this antagonism, and what specific marketing practices lead to increased social criticism. The study of these problems leads to a better understanding of the marketing of any product or service where the environment is unfriendly. Dr. Davidson discusses in some detail the different circumstances surrounding each of these product categories but points out that what they have in common is a high level of controversy at this point in their history. Hostility toward the products comes not from consumers. Buyers, and of course, sellers, enter into the exchange relationship quite willingly and enthusiastically. The hostility stems from some segments of society—often advocacy groups—who are opposed to the products and who gain a large enough membership or audience to impede and force changes in normal marketing practices. Marketers thus face the unusual situation of working with products that are perfectly legal, although heavily regulated, but which are socially unacceptable. In addition to the predictable challenges and risks encountered in marketing any product—competitive pressures, changing economic conditions, shifts in consumer behavior—marketers must develop special tactics and strategies to counter the opposition which these products face. These methods are explored here in a book that will make a unique contribution to our understanding of the marketing enterprise overall.

Price: $155.00 USD

Considers all aspects of the subject from exploratory research issues to the marketing of end products into a range of applications and industries.

Price: $179.95 USD

This title provides an overview of all aspects of biogeneric products, working from the scientific principles behind their development, to their manufacture, and then to the marketing and use of the finished product.

Price: $229.95 USD