| Services Marketing: A Strategic Approach, by Goncalves
This book is in Good Used condition
Price: $1.50 USD
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| Naked Marketing
Get Market Smart Quickly and Painlessly!. Naked Marketing strips away the mystique and reveals what you really need to do to increase your company's sales and profits. - Winning strategies for all types and sizes of businesses. - Real-life examples. - How to increase sales and profits. - What you should and shouldn't do. - A familiar face on television and radio talk shows, Mr. Grede speaks on the subject of marketing and strategic thinking at civic organizations, and corporate venues. - E-Books: The Sales Managers Guidebook. The Retailers Guidebook. Developing a Strategic Marketing Plan--A Self- Guided Workbook. How to Be Your Own Advertising Agency (For the Small Business Owner). View chapter listings and sample excerpts online at: www.thegredecompany.com. - Print Books: Naked Marketing--The Bare Essentials, New Revised Edition. (Marquette University Press). 5 Kick-Ass Strategies to Reach the Next Level (SourceBooks, 2006)
Price: $14.95 USD
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| Outlines & Highlights for Strategic Marketing Management
No Synopsis Available
Price: $26.28 USD
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| Outlines & Highlights for Strategic Marketing Management
No Synopsis Available
Price: $29.20 USD
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| Strategic Marketing: An Applied Approach, by Alsem
This book is in Used condition
Price: $35.55 USD
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| Strategic Marketing: An Applied Approach, by Alsem
This book is in Like New condition
Price: $45.22 USD
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| Marketing Your Business
This essential book shows you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, positioning, legal issues, and more. It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of marketing intelligence and professional marketing associations.
Price: $49.95 USD
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| Market-Led Strategic Change
The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: ?escalating customer demands driving the imperative for superior value ?totally integrated marketing to deliver customer value ?the profound impact of electronic business on customer relationships ?managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century. Hugely successful previous editions Thoroughly updated with and new cases 'Reality Checks' in each chapter to encourage pragmatic mindset
Price: $60.95 USD
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| International Strategic Marketing: A European Perspective
No Synopsis Available
Price: $65.66 USD
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| Marketing Competences And Strategic Flexibility in China
This book is in New - Excellent condition
Price: $80.75 USD
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