In this hip and utterly indispensable guide, two happily married husbands and regular guys reveal the secrets to getting a man down on bended knee -- his most uncomfortable position. Over the years, Richard Kirshenbaum and Daniel Rosenberg have dispensed loads of successful relationship advice to friends, colleagues, and relatives, who then pushed the ex-bachelors to share their lessons with the masses of future brides who need help taking their existing relationships to the next level. These guys have been there and know what it takes to get even the biggest commitment phobes to take the plunge. Closing the Deal will help you make a realistic assessment of your relationship and offers a fresh perspective on how your man's mind works. You'll find a new way to drive your relationship toward marriage without resorting to game playing. The authors promote the importance of truth telling, self-positioning, and the artful use of marketing tactics to reel in your man. You don't have to be the prettiest, thinnest, or richest woman to close the deal -- there is an art to it! Closing the Deal is not about outsmarting your man to the altar -- it's about learning to understand him. Richard and Daniel explain that no matter how much a guy may love his significant other, Change is the Enemy, so wannabe brides everywhere must convince their boyfriends that marriage is man's best friend. Closing the Deal will show you how to do just that. To help future brides build their matrimonial muscles and monitor their progress, Richard and Daniel include quizzes and real-life scenarios and throw in a glossary for extra clarification. Honest and supportive, funny and straightforward, these ideal big brothers offer a sure cure for the wedding-bell blues.

Price: $9.99 USD

Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it. According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. You'll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success.

Price: $10.90 USD

The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Having an online presence is essential for most businesses these days. Don't think that a small budget means that you can't compete with larger organisations: if your site is well laid out and your content compelling, you can!. This revised edition shows the way, covering topics such as: Choosing the right domain name, Smartening up a basic website, Driving traffic to your website, Analysing web traffic, Affiliate marketing, Search engine listings/optimisation, Taking advantage of free (and safe!) software and training, Relationship networking, Tapping into new or growing trends: Web alerts, RSS, Voice over Internet Protocols, Instant Messaging and Espotting. ''All in all this is an excellent introduction for those thinking of setting up their business website, either doing the work themselves or getting in professional developers.'' Professional Manager

Price: $14.00 USD

Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals. In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe even better. So how do you differentiate yourself from your competitors? The Connectors shows that the only thing that truly sets you apart is the quality of your relationships with your clients and customers. Everyone knows that relationships are important in business. Yet most people would admit that their relationships could be better—but don’t spend time working on the underlying skills. This book explains how to develop better, more profitable connections—as illustrated proven by some of the world’s most successful professionals. Even if you're not a “people person,” you can dramatically grow your business or your career through a few simple approaches to relationship-building. The Connectors presents a five-step methodology that lead to lifelong clients, repeat customers, and endless referrals. Inside, you'll learn how to::; Stop networking and start truly connecting; Create an avalanche of referrals and an army of happy customers; Become a "connector," even if you’ve never been a "people person"; Find your social IQ—and improve it; Put relationship-building principles to work daily; Focus on others and reap the rewards yourself; Ask the right questions—and sell without selling; Differentiate yourself through the impact you have on others. In The Connectors , Maribeth Kuzmeski, founder of Red Zone Marketing, LLC, and consultant to Fortune 500 firms, shows you how to build profitable, long-lasting business relationships.

Price: $22.95 USD

A Fortune 500 manufacturing company spent millions attempting to implement a new enterprise resource planning (ERP) system. Across the globe, a 150-employee marketing firm built and tried to implement a proprietary customer relationship management (CRM) system. For two very different companies doing two very different things, the outcomes were identical. In each case, the organization failed to activate and utilize its system as initially conceived by senior management. And these two organizations are hardly alone. On the contrary, research indicates that more than three in five new IT projects fail. Many miss their deadlines. Others exceed their initial budgets, often by ghastly amounts. Even systems activated on time and under budget often fail to produce their expected results and almost immediately experience major problems. Although the statistics are grim, there is at least some good news: these failures can be averted. Organizations often lack the necessary framework to minimize the chance of system failure before, during, and after beginning IT projects. Why New Systems Fail provides such a framework, with specific tools, tips, and insight from the perspective of a seasoned, independent consultant with more than a decade of related experience. The book examines in great detail the root causes of system failures. Detailed case studies, examples, and lessons from actual system implementations are presented in an informative, straightforward, and very readable manner. More than a theoretical or technical text, this book offers pragmatic advice for organizations both deploying new systems and maintaining existing ones.

Price: $24.99 USD

Build Customer Relationships and Win Big Revenue!. “Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customers’ trust and grow your revenues, I suggest you read Winning the Customer and you will win.”. —Bob Reynolds, President & CEO, Putnam Investments. “Lou Imbriano rescues the word ‘winning’ from the clutches of Charlie Sheen . . . and, like a Patriots playbook, Lou takes you through his game plan for successfully building a victorious team that opponents will respect and fear . . . from who should be answering your phone to effectively saying ‘no,’ it’s all there . . . lazy, unmotivated people, this is not for you. . . .”. —Steve Levy, ESPN SportsCenter anchor. “Imbriano definitely made his mark in the NFL and now he’s an MVP again with his new book, Winning the Customer . Lou’s down-to-earth marketing philosophies, which he brought to the Patriots, epitomize how everyone, in any industry, should approach marketing. If you want to truly know how to build remarkable business relationships, read Winning the Customer .”. —Michael O’Hara Lynch, Head of Global Sponsorship, Visa. “At a time when consumers have the power to use media where and how they choose, to like, dislike, and share their opinion on products and corporations, brand engagement is the best answer to build emotional and enduring relationships between brands and all their relevant communities. This book should be given to anyone who wants to understand the new dynamics that can bond brands with their ever-demanding customers.”. About the Book:. During his nine years in senior marketing positions with the New England Patriots, Lou Imbriano laid the foundation and marketing vision for the football team that led to its astronomical growth and explosive revenue—perfectly positioning them to be ready for when the Patriots became repeat Super Bowl champions and the NFL brand to beat. Now CEO of TrinityOne, a strategic marketing firm, Lou has an undefeated record of showing all types of companies how to tackle customer relationships and convert them into tangible revenue. In Winning the Customer , Lou delivers his original strategies for both short- and long-term financial success: The Marketing Playbook: how to identify those who are dying to spend money with you; Relationship Architecture: how to connect with customers in meaningful ways and create “memorable moments” The Revenue Game: how to build revenue instead of selling concepts. Throughout the book, you’ll find Lou’s dynamic personal stories drawn right from his years of real-world business experience. He’s learned that to maximize revenue, every organization must both turn its c

Price: $25.00 USD

Don’t sign a recording contract before reading this book! The Musician’s Legal Companion, Second Edition gets to the core of the legal issues you need to know about, in clear, straightforward language. Here you’ll find easy-to-comprehend explanations of the four main contracts used in the music business: recording artist, songwriter, artist management, and performance. You’ll also discover how to make the relationship with your current or future attorney more fruitful and cost-effective. This new edition includes expanded coverage of topics such as the use of independent producers, 360° agreements, distribution and marketing agreements, how radio and other media fit into an artist’s career, film and television agreements, digital distribution, name and likeness agreements, merchandising agreements, and much, much more. With more than 25 years in the music business as a lawyer, educator, and writer, interacting with many musicians both personally and professionally, Michael A. Aczon shares the many lessons he’s learned and takes you on a journey to a better legal understanding of the entertainment industry and your music career.

Price: $26.99 USD

FROM THE BESTSELLING AUTHOR OF SOLUTION SELLING. The program that is revolutionizing highend selling, by showing companies how to ''clone'' their top sales performers. CEOs would pay anything to replicate their best salespeople; CustomerCentric Selling TM explains instead how to replicate their skills. It details a repeatable, scalable, and transferable sales process that formats the questions that superior salespeople ask, and then uses the results to influence and enhance the words and behaviors of their colleagues. CustomerCentric Selling TM shows salespersons how to differentiate themselves and their offerings by appealing to customer needs, steering away from making one-way presentations and toward having meaningful and goal-oriented conversations. Currently offered in workshops and seminars around the world, its program provides step-by-step directions to help sales professionals:.:.; Transform sales calls into interactive conversations.; Position their offerings in relation to buyer needs.; Facilitate a more consistent customer experience.; Achieve shorter sales cycles.; Integrate sales and marketing into a cooperative, cross-functional team. CustomerCentric Selling TM details a trademarked sales process that incorporates dozens of elements, skills, and sequences into a coherent and proven methodology. By teaching a specific yet innovative model for selling big ticket, often-intangible products and services, it shows sales professionals and executives how to make the seller-buyer relationship far less adversarial, and take selling to a higher level.

Price: $29.95 USD

21st Century Game Design is not just a book about game design. It's an answer to two important questions: who are we designing games for and how do we do it best? Written by industry pros, the book teaches designers how to design better games from a why perspective. All good designers know the fundamentals of how to design a game, but learning to design games that really satisfy your players takes more than technical skill. To do this successfully, you need to know your intended audience and understand their needs. Throughout the book you'll learn about defining and investigating player needs. A model of play styles is then presented that was developed by applying psychological metrics to survey data and case studies. This model identifi es some of the core themes in player needs as represented by four player types-- Conqueror, Manager, Wanderer, and Participant. In addition to discussing player needs, the book also explores how games can reach wider audiences by appealing to the interests of the core gaming community, and it considers the fundamental principles of game design. Methods such as interface design, structural elements, and game world abstractions are discussed in relation to the needs of the audience. The book does not attempt to present an absolute view of the craft of game design, but rather it demonstrates how an audience model can inform the design process and take the games industry forward at a time when it is facing a schism between the games that the audience would like to play, and the games the development community would like to make. Game designers, producers, marketing executives, and anyone who wishes to understand the relationship between a game and its audience will find much to learn from 21st Century Game Design.

Price: $39.95 USD

“The challenge in all settings is to make the difficult decisions in a way that is defensible, justifiable, ethical, and equitable” So write Nick Freemantle and Suzanne Hill in their introduction to this important discussion on decision making in the reimbursement of pharmaceuticals. Based around a programme supported by the World Health Organization, chapters by leading academics involved in the research tackle such major issues as international pharmaceutical policy, tensions in licensing policies, priority setting, and relationships between the stakeholders. Chapters include Development of marketing authorisation procedures for pharmaceuticals Interpreting clinical evidence International pharmaceutical policy: health creation or wealth creation? Development of fourth hurdle policies around the world Economic modelling in drug reimbursement Priority setting in health care: matching decision criteria with policy objectives Tensions in licensing and reimbursement decisions: case of riluzole for amytrophic lateral sclerosis Relationship between stakeholders: managing the war of words Medicine and the media: good information or misleading hype? How to promote quality use of cost-effective medicines Using economic evaluation to inform health policy and reimbursement: making it happen and making it sustainable Pricing of pharmaceuticals Evaluating pharmaceuticals for health policy in low and middle income country settings. Besides the controversial issues there is a wealth of practical information including economic modelling and the experiences from the WHO programme, providing readers with workable examples. This is essential reading for clinical researchers in pharmaceuticals and policy makers everywhere.

Price: $109.95 USD