| eChapter 4 from: eBook: Marketing Strategy
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Price: $4.99 USD
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| eChapter Case 5 from: eBook: Marketing Strategy
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Price: $4.99 USD
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| eChapter Case 9 from: eBook: Marketing Strategy
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Price: $4.99 USD
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| Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru
Introductory Marketing : Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru
Price: $12.99 USD
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| E-Marketing
Fast track route to mastering all aspects of e-marketing Covers all the key techniques for successful e-marketing, from affiliation marketing to e-mail alerts, and from viral marketing to banner ads Examples and lessons from some of the world's most successful businesses, including Hotmail, Pepsi and Honda, and ideas from the smartest thinkers, including Christopher Locke and Seth Godin Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Price: $12.99 USD
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| Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru
Introductory Marketing : Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru
Price: $19.95 USD
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| Marketing Strategy : Customers and Competition, Revised And Updated
Excellent Condition Used
Price: $21.00 USD
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| CTH Marketing
The purpose of this paper is to provide you with an understanding of the basic principles of marketing and its application in the international hotel and tourism industries, and the ways in which marketing strategies and approaches can be used to optimise product penetration. You will cover the key techniques involved in marketing planning and strategy, the identification of customer needs, including market research, and marketing and selling methods.The Study Guide, which has been reviewed and endorsed by CTH, works logically and methodically through the CTH 2009 syllabus, following the syllabus order.It explains the concepts clearly and provides ample opportunity for practice of the techniques. Chapters start with the objectives and topic list to put the material into context and they conclude with a diagrammatic summary to consolidate learning and a set of self-test questions to test understanding.The front pages of the Study Guide contain features such as tips on how to study and an explanation of the exam structure.Note that the CTH Marketing syllabus is identical within both the Diplomas in Hotel Management and Tourism Management, so you can use this Study Guide to study for either qualification.
Price: $33.00 USD
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| Strategic Market Relationships: From Strategy to Implementation, Desktop Edition, 2nd Edition
Strategic Marketing : Strategic Market Relationships: From Strategy to Implementation, Desktop Edition, 2nd Edition
Price: $70.95 USD
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| Applying Social Cognition to Consumer-Focused Strategy
This text focuses on developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with practical implications. The chapters offer a perspective on consumer-focused strategy - or the effects of marketing stimuli and activities on an integrated system of consumer processes and responses.
Price: $85.00 USD
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