| The Business-To-Business Direct Marketing Handbook
This book is in Like New condition
Price: $2.63 USD
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| Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
General Marketing & Sales : Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
Price: $14.99 USD
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| Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
General Marketing & Sales : Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
Price: $18.99 USD
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| Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
General Marketing & Sales : Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
Price: $21.95 USD
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| Inspired Marketing!: The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart
General Marketing & Sales : Inspired Marketing!: The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart
Price: $24.95 USD
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| The 30 Day MBA in Marketing
The 30 Day MBA in Marketing gives you all the marketing skills and know-how you would get from an MBA course at a top business school - at a tiny fraction of the cost.
Price: $24.95 USD
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| Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
General Marketing & Sales : Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
Price: $27.95 USD
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| Fashion Marketing
A collection of international contributions from renowned academics and practitioners from the UK, USA and China, the second edition of Fashion Marketing has been revised and expanded to incorporate the major changes in the fashion industry since 2001. This edition integrates everything on fashion marketing that a student or practitioner could ever need. Now covering all the key themes and issues of the area: *globalization *fast fashion *luxury fashion *offshoring *business-to-business *forecasting *sourcing *supply chain management (demand management) *new product development *design management *logistics *range planning *colour prediction *market testing *e-commerce *strategy Ideal for use on Fashion marketing and Fashion management programmes, this book will also be invaluable on any undergraduate or postgraduate courses in Fashion, Textiles, Apparel and Retailing Management. This book will also serve as a useful, informative and authoritative text for senior managers in the fashion marketing industries wanting to gain further understanding of current and future developments within the industry. *Exciting new edition, fully revised and expanded to include hot new issues such as globalisation, luxury brands and increasingly complex supply chains *Global focus and up-to-date case studies aid students in gaining a greater understanding of the structure and complexity of the industry *A range of well-respected and international contributors
Price: $48.95 USD
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| The Law of Marketing, 2nd Edition
Experienced marketing managers know that the law affects marketing activities in a variety of ways. Lynda Oswald's THE LAW OF MARKETING traces a product's life cycle – from development to distribution to promotion to sale – and addresses the particular marketing principles and legal issues associated with each stage. Current business examples stress the relevance of these concepts to the everyday business world while legal cases are included to spark discussion and encourage critical thinking. THE LAW OF MARKETING is designed help you become a successful manager who knows how to avoid legal problems and make informed decisions.
Price: $159.99 USD
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| Marketing Cities
Today, place branding and place marketing are a widely-used instrument of communal business development. But still, there is a great insecurity about the exact effectiveness of place branding, about its correlation with other forms of regional development and about the implementation and the management of place branding strategies. This e-book contains papers given at the international conference "Marketing Cities: Place Branding in Perspective" in December 2008 and aims to disclose these correlations and work towards understanding the broader context of place branding. It especially aims at closing the gap between theory and implementation that still characterises many place branding initiatives.
Price: $199.00 USD
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