| Improving Leisure Services Through Marketing Action
No Synopsis Available
Price: $5.00 USD
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| Location Based Marketing For Dummies
Learn to create a two-way dialog with customers with location-based services and smartphones. Location-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix. This book is a necessary resource for anyone eager to create a two-way dialog with their customers in order to establish customer loyalty programs, drive promotions, or encourage new visitors. You'll learn how to successfully build, launch, and measure a location-based marketing program and figure out which location-based services are right for your business. Packed with resources that share additional information, this helpful guide walks you through the tools and techniques needed to measure all the data that results from a successful location-based marketing program.:; Serves as an ideal introduction to location-based marketing and gets you started building a location-based marketing program; Helps you figure out which location-based service (LBS) is right for your business and then integrate LBS with your social graph; Details ways to create compelling offers, using location-based marketing as a customer loyalty program, and set performance goals and benchmarks; Explains how to use tools to measure your campaign, analyze results, and determine your business's success; Includes examples of companies that are successfully using location-based marketing to demonstrate techniques and concepts featured in the book. No matter your location, location-based services can benefit your business and this For Dummies book shows you how!
Price: $24.99 USD
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| Marketing Human Services : Selling Your Services under Managed Care
No Synopsis Available
Price: $32.13 USD
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| Marketing Strategy Masterclass
The very best business isn't born out of hunches, macho tactical skirmishing or simply 'being busy', but is the product of careful calculation and understanding customers' needs, wants and aspirations. Marketing Strategy Masterclass is a 'how to' book of marketing strategy focused on doing what our customers want us to do, how they want it done. Included throughout are the wise words of a choice selection of history's masters, depicted on the book's front cover. Aimed at professional marketing managers, business development managers and students, this real and practical masterclass is an indispensable reference for use on its own or alongside Marketing Strategy, 3rd edition, also published by Butterworth-Heinemann. ABOUT THE AUTHOR Paul Fifield has been extensively involved in strategic marketing training and education since 1980. His professional assignments have ranged from marketing strategy development for some of the UK's largest companies through to projects in market segmentation and branding to top level in-company strategy development programmes and workshops. He has advised clients in a wide range of industries including aviation, banking, brewing, business services, computing and software, construction, economic development, housing, hotels and catering, insurance, publishing, retailing, household appliances, telecommunications, tourism and utilities. Paul is also Visiting Professor of Marketing at the University of Southampton and at the Coll?ge des Ing?nieurs in Paris. . Preparing for marketing strategy - what you need to know before you start . Developing the marketing strategy . Coordinating your strategic stance - creating the right strategic 'spine' (the basics) and then organising your strategic 'defence' and 'offence' to match . Implementing the strategy . The 100 questions you need to answer to develop and implement your marketing strategy . Templates that can be used to create real plans as you work through the SCORPIO strategy model approach . Frequently Asked Questions (FAQs) on each and every element of marketing strategy to stimulate and support the development of your own strategy
Price: $51.95 USD
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| Interactive Services Marketing, by Fisk, 3rd Edition
This book is in Good Used condition
Price: $72.31 USD
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| Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System
Services & Policy: Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System
Price: $74.99 USD
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| Marketing, Copyright Update, 3rd Edition
MARKETING 3E has been updated for 2011! This copyright 2012 edition includes a new Social Media Unit as well as a Math Review Appendix. MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators.
Price: $91.49 USD
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| Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System
Services & Policy: Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System
Price: $92.00 USD
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| Interactive Services Marketing, by Fisk, 3rd Edition
This book is in Good Used condition
Price: $94.95 USD
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| Marketing in Library And Information Services: International Perspectives
No Synopsis Available
Price: $102.38 USD
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