Most professionals don't enjoy marketing. Even when they have a service they know will benefit the customer, they are reluctant to market it. In Rainmaking Presentations , author Joe Sommerville shows professionals that there is a marketing tool that positions professionals not as a salesperson, but as an advisor. It’s the tool that puts you in front of the economic buyer most often. Whatever you call it, speech, talk, address, lunch and learn, presentation, the scenario is the same. You have somewhere between fifteen minutes to an hour to be in front of a live audience and deliver your message--and to market yourself.  This book shows professionals how to: - Organize presentations effectively - Create persuasive marketing messages - Communicate technical information - Determine which professional presentations will deliver future business - Increase the ROI on every presentation you deliver

Price: $11.99 USD

This concise and practice-based book is aimed at helping marketeers develop winning. brand strategies. It presents 24 action-oriented mantras which can help launch,. build, rejuvenate and grow successful brands. 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers. (Second Edition) is an excellent guide for building brands with a consumer-focus. approach. The updated version of the book covers all the important elements. of marketing including segmentation, advertising, promotion, sales, distribution,. product portfolio design, pricing and customer service. Well illustrated with. examples of latest brands, the book is a must read for brand managers, entrepreneurs,. marketing managers, advertising professionals and management students.

Price: $19.95 USD

Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tactics that focus on building business. In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and other key business issues. Marketing, sales, public relations, and customer-service professionals within any business will learn how to save time and develop a weekly checklist of social-media priorities, connect social-media sites together, attract the right job candidates, and help improve customer satisfaction and brand loyalty. Keeping a close eye on return-on-investment, this clever resource promises to help market-savvy businesses outpace their competition.

Price: $19.95 USD

The DEWALT Electrical Estimating Professional Reference Second Edition is a practical guide for electricians to successfully estimate and bid jobs anywhere. Based on real-life experience from the angle of a professional electrical estimator, this detailed book covers every step of the process from pre-bid to the contract being awarded, and everything in between. This reference guide is the perfect tool for professional building and technical trade contractors, service technicians, maintenance personnel, plant managers, engineers, designers, and architects. Some of the topics that are covered include: estimating forms, bid worksheets, quantity take-off checklists, proposal inclusions and exclusions, marketing techniques, job negotiations, suggested man-hours, estimating data tables and much more.

Price: $19.95 USD

This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. It also looks comprehensively at how CRM can be used throughout the customer life-cycle stages of customer acquisition, retention and development and how the management disciplines- marketing, sales, IT, change management, human resource, customer service, accounting, and strategic management are implicated in this. This completely revised edition also includes: ? A Tutor Resource pack available to instructors who adopt this text ? Case examples illustrating CRM in practice ? Screenshots of CRM software applications and reviews of technology applications deployed in marketing, sales and customer service Student readers will enjoy the logical structure, easy accessibility and case illustrations. Managers will appreciate the book's freedom from CRM vendor and consultant bias and the independent guidance it provides to those involved in CRM programs and system implementations. This second edition has been completely revised and updated with eight new chapters. ? A Tutor Resource pack available to instructors who adopt this text ? Case examples illustrating CRM in practice ? Screenshots of CRM software applications and reviews of technology applications deployed in marketing, sales and customer service

Price: $51.95 USD

Here's the first and only book on reflexology solely devoted to the beauty and massage industries. Designed for all skin levels, it offers a full spectrum of treatments using pressure points of the foot, hand and ear. This inspired guide provides clear, concise instructions and background on how reflexology treatments can be used in selected areas of service. Features: -How reflexology can aid in the care of clients within the legal limits of each licensure -Step-by-step procedures to aid in relieving headaches, backaches, menstrual cramps, sinus pressure and more -A wealth of marketing and promotional strategies to help ensure your skills are rewarded with an increasing customer base

Price: $51.95 USD

Spa Business Strategies: A Plan for Success is a unique, must-have resource for any professional who wants to learn more about the business and marketing strategies vital to owning and operating a day spa. This book takes a thoughtful and interactive approach to the subject matter, and the easy-to-read language and user-friendly format provide the spa owner, manager, or potential spa owner with an opportunity to tackle some of the more important tasks necessary to develop successful business practices. Important business concepts such as marketing, financing, utilizing technology, promoting sales, improving communication, and developing excellent customer service skills are discussed, among others. The author uses thought-provoking questionnaires, targeted worksheets, and practical examples to illustrate key concepts. The text is also focused on encouraging the day spa owner or manager to develop critical thinking skills that will promote solid business practices and sustain the continued growth of the day spa industry over time.

Price: $80.95 USD

If you have the responsibility to design, upgrade and manage data networks to carry IP Telephony (voice, video and data); need help in evaluating competing IP-Centrex and IP-PBX systems; or need guidance in specifying the parameters for a service level agreement for IP-Centrex, this unique reference provides you with the knowledge you need to get the job done right. It enables you to more accurately estimate the time and resources needed to implement IP Telephony in your organization. The book describes the IP-Centrex option of having the telephone company take responsibility for the service delivery and offers the kind of information service providers need to improve marketing and sales campaigns for IP-Centrex services.

Price: $85.00 USD

This e-book demonstrates the breadth of the CI concept. Papers presented include a case study of an intelligence department in a membership led organisation; a paper exploring the link with strategic marketing intelligence and organizational resilience; an investigation of how Bayes theorem can be used in CI analysis; a look at open source intelligence (OSINT), proposing new ways to categorize it. Also covered by the papers is the use of intelligence for forecasting service strategies; an examination of entrepreneurial attitude, normative beliefs and their influence on managerial scanning practices for CI; an investigation of the link between intelligence activities and innovation within technology firms and a report on the CI practice of technology led companies and how this is used in the development of their marketing strategy.

Price: $199.00 USD

Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS. Authored by leading marketing professionals and a prominent academic, this book presents methods, theory and classification techniques in a reader-friendly manner Supported by private and public sector case studies and vignettes The applied ‘how to’ sections will specifically appeal to the intended audience at work in business and service planning Includes information on the recent UK and US Census products and resulting neighbourhood classifications

Price: $199.95 USD