The Secret is the biggest book since The Purpose Driven Life. Based on a best-selling documentary film of the same name, it presents the "Law of Attraction," which, according to the tagline, "has traveled through centuries to reach you." By synthesizing "how to get rich" ideas from classic self-help books by Wallace D. Wattles (The Science of Getting Rich), Napoleon Hill (Think and Grow Rich!), and Charles Haanel (The Master Key System) with twenty-five modern-day self-improvement gurus like Jack Canfield, Bob Proctor, Michael Bernard Beckwith, James Ray, Lisa Nichols, and Joe Vitale, author Rhonda Byrne and her team have created an almost alchemically rich and compelling promise.They claim that "The Secret" was discovered by such historical luminaries as Plato, da Vinci, Galileo, Napoleon, Hugo, Beethoven, Newton, Edison, and Einstein; that "The Secret" has existed in fragments in religions, philosophies, and oral traditions for centuries . . . but only now has it all been put together. "The Secret is everything you have dreamed of . . . and is beyond your wildest dreams," trumpet the marketing materials. Could it really be true, or is it just a new spin on the very old (and decidedly not secret) "the power of positive thinking" wedded to "ask and you shall receive"?Alexandra Bruce goes behind the scenes to investigate the phenomenon, from its roots in Australia to the sales bonanza that has seen creator Rhonda Byrne become the most successful debut author in memory. Bruce takes a hard but fair look at the "teachers" featured in The Secret and the "Law of Attraction" that is the central theme. To truly understand the significance of The Secret, perspective is needed. Beyond The Secret delivers that and much more.

Price: $7.99 USD

Hawaii is a paradise, especially for real estate salesmen. But Ron Crockett, recently arrived from the mainland and amazingly successful in marketing properties, finds a serpent in paradise. The snake is in the form of his boss, Dale Matthias. Unloved while alive, he is a far worse problem when found dead in his office, since Ron is suspected of killing him. The evidence is overwhelming, and even Ron's attorney, Kay Yoshinobu, can't see how he can possibly be innocent or, worse yet, that any jury will believe he is. There's motive (Dale had just fired him), means (the murder weapona golf club) right there by the body, and opportunity (Ron is discovered holding the club over his deceased employer just minutes after his death). Inevitably, and over the protests of husband Sid Chu, Kay begins the search for other suspectsof which there are manysince Dale was adept at amassing enemies. Even more important is her growing conviction that Ron may in fact be innocent of the crime, though the circumstances of Dale's death seem to make that extremely unlikelyRon seemingly having been the only one in the office at the time of Dale's demise. Suspects range from Dale's wife and his ex-wife, to all of his employees, to angry clients and to virtually anyone who had dealings with him . . . and most of the likeliest suspects have no alibi for the time of his death. But with no proof against anyone else, Ron's trial is inevitable, and the proceedings are exacerbated by a prosecuting attorney who sees a successful conviction as a step up to higher office. Kay pulls out all the stops to defend Ron and, as it turns out, her legal skills may very well have been all too successful. Boson Books offers several novels and collections of short stories by John Broussard. For an author bio, photo, and a sample read visit bosonbooks.com.

Price: $9.95 USD

This popular new line of books follows your favorite Queer as Folk characters on a riveting journey of sexual self-discovery with stories about the beloved characters from the record-breaking Showtime series. USA Today raves, "There's never been anything else like it on TV" -- and there's never been a book series like this. Life after college brings a lot more freedom -- and a lot of new problems. Brian must trade his status as BMOC for the bottom rung of the corporate ladder, while Michael, who has long given up on college, now wonders if he's also given up on his dreams. Emmett visits Pittsburgh to celebrate the spectacular launch of his fashion marketing company in Los Angeles (or so everyone thinks), while Deb adds gay rights advocacy to her juggling act of working at the diner and taking care of her ailing brother, Vic. Like Lindsay -- who experiences life as a struggling artist and true love for the first time -- Deb's about to get more than she bargained for. Add in a secret romance, sexually charged office politics, an over-the-top drag ball, and the arrival of new friends and lovers, and our little gang is tested enough to qualify for postgraduate credit. More than ever before, Michael and Brian find their friendship challenged. As their choices tear them apart, Brian sees that it's Michael he's always loved, and that he always will. But will he tell him before it's too late?

Price: $13.99 USD

In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie. What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have? After years of working with famous brands like Absolut, Ford Motor Company, LEGO, Disney, Montblanc, Sara Lee, and others, Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. In Primal branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for everyone involved in creating and selling an image -- from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal branding presents a world of new possibility for everyone trying to spark public appeal -- and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.

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Whether you're in sales, marketing, or customer servicequickly teach yourself how to get closer to your customers with Microsoft Dynamics CRM. With STEP BY STEP, you set the pacebuilding and practicing the skills you need, just when you need them! Create and manage accountsfor a 360 view of your customers and business Work with Microsoft Dynamics CRM directly from Microsoft Outlook Track customer activity; import and map data automatically Manage campaigns, leads, quotes, contracts, and orders Employ basic to advanced reporting capabilities Your all-in-one learning experience includes: Files for building skills and practicing the book's lessons Fully searchable eBook Sample chapters from related Microsoft Press books WINDOWS VISTA PRODUCT GUIDE eReferenceplus other resourceson CD A Note Regarding the CD or DVDThe print version of this book ships with a CD or DVD. For those customers purchasing one of the digital formats in which this book is available, we are pleased to offer the CD/DVD content as a free download via OReilly Medias Digital Distribution services. To download this content, please visit OReillys web site, search for the title of this book to find its catalog page, and click on the link below the cover image (Examples, Companion Content, or Practice Files). Note that while we provide as much of the media content as we are able via free download, we are sometimes limited by licensing restrictions. Please direct any questions or concerns to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

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"If more business books were as useful, concise, and just plain fun to read as THE MCKINSEY WAY, the business world would be a better place." --Julie Bick, best-selling author of ALL I REALLY NEED TO KNOW IN BUSINESS I LEARNED AT MICROSOFT. "Enlivened by witty anecdotes, THE MCKINSEY WAY contains valuable lessons on widely diverse topics such as marketing, interviewing, team-building, and brainstorming." --Paul H. Zipkin, Vice-Dean, The Fuqua School of Business. It's been called "a breeding ground for gurus." McKinsey & Company is the gold-standard consulting firm whose alumni include titans such as "In Search of Excellence" author Tom Peters, Harvey Golub of American Express, and Japan's Kenichi Ohmae. When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. In THE MCKINSEY WAY, former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. He shows you how McKinsey-ites think about business problems and how they work at solving them, explaining the way McKinsey approaches every aspect of a task:. How McKinsey recruits and molds its elite consultants;. How to "sell without selling";. How to use facts, not fear them;. Techniques to jump-start research and make brainstorming more productive;. How to build and keep a team at the top its game;. Powerful presentation methods, including the famous waterfall chart, rarely seen outside McKinsey;. How to get ultimate "buy-in" to your findings;. Survival tips for working in high-pressure organizations. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, THE MCKINSEY WAY is fascinating reading that empowers every business decision maker to become a better strategic player in any organization.

Price: $27.95 USD

Although Peter Drucker, “The Father of Modern Management,” died in 2005, his timeless teachings are studied and practiced by forward-thinking managers worldwide. His lessons and wisdom on the topic of leadership—the central element of management—are in constant demand, yet he wrote little under that actual subject heading. In Drucker on Leadership , William A. Cohen explores Drucker’s lost leadership lessons—why they are missing, what they are, why they are important, and how to apply them. As Cohen explains, Drucker was ambivalent about leadership for much of his career, making it clear that leadership was not by itself “good or desirable.” While Drucker struggled with the concept of leadership, he was well aware that it had a critical impact on the accomplishment of all projects and human endeavors. There is no book from Drucker specifically dedicated to leadership, but a wealth of information about leadership can be found scattered throughout his 40 books and hundreds of articles. Drucker’s teachings about leadership have saved many corporations from failure and helped guide others to outstanding success. Many of the leadership concepts revealed in this book will surprise and perhaps shock Drucker’s followers. For example, who would have thought that Peter Drucker taught that “leadership is a marketing job” or that “the best leadership lessons for business or any nonprofit organization come from the military”? Written for anyone who values the insights of the man whose name is synonymous with excellence in management, Drucker on Leadership offers a deeper understanding of what makes an extraordinary leader.

Price: $27.95 USD

Behind every web transaction lies the Hypertext Transfer Protocol (HTTP) --- the language of web browsers and servers, of portals and search engines, of e-commerce and web services. Understanding HTTP is essential for practically all web-based programming, design, analysis, and administration. While the basics of HTTP are elegantly simple, the protocol's advanced features are notoriously confusing, because they knit together complex technologies and terminology from many disciplines. This book clearly explains HTTP and these interrelated core technologies, in twenty-one logically organized chapters, backed up by hundreds of detailed illustrations and examples, and convenient reference appendices. HTTP: The Definitive Guide explains everything people need to use HTTP efficiently -- including the "black arts" and "tricks of the trade" -- in a concise and readable manner. In addition to explaining the basic HTTP features, syntax and guidelines, this book clarifies related, but often misunderstood topics, such as: TCP connection management, web proxy and cache architectures, web robots and robots.txt files, Basic and Digest authentication, secure HTTP transactions, entity body processing, internationalized content, and traffic redirection. Many technical professionals will benefit from this book. Internet architects and developers who need to design and develop software, IT professionals who need to understand Internet architectural components and interactions, multimedia designers who need to publish and host multimedia, performance engineers who need to optimize web performance, technical marketing professionals who need a clear picture of core web architectures and protocols, as well as untold numbers of students and hobbyists will all benefit from the knowledge packed in this volume. There are many books that explain how to use the Web, but this is the one that explains how the Web works. Written by experts with years of design and implementation experience, this book is the definitive technical bible that describes the "why" and the "how" of HTTP and web core technologies. HTTP: The Definitive Guide is an essential reference that no technically-inclined member of the Internet community should be without.

Price: $43.99 USD

"Any reference by Dr. Epstein is a valuable tool for the composting professional ! It also includes perhaps the most comprehensive list of reference materials, which should be very helpful if the reader desires more information on a particular topic." --John T. Bouey, P.E., President, Managed Organic Recycling, Inc., Oakland, California The ultimate in recycling, composting has been in use in some form since ancient times. A well-managed composting facility should exist as a good neighbor contributing to ecology. However, since local populations often perceive risks if a composting facility is built nearby, composting facilities must be designed and operated with minimal odor, dust, and noise emissions. Industrial Composting examines the key operational aspects and problems associated with composting, with strong emphasis on odor mitigation, pathogens, and aerosols.Designed for composting professionals and supported by extensive quality references, this book covers: Facilities Planning and Design Odor Management Design, Material, Energy, and Water Balances Economics of Product Marketing and Sales Public Relations, Participation, and Communication Regulations Pathogen Concentrations as Related to Feedstocks Bioaerosols Associated with Composting and Their Potential Diseases While many books cover composting, most of those currently available are either out of date or contain only a few chapters on the subject. With interest growing in the use of composting for biosolids, food wastes, and other specialty areas, the need for an up-to-date, focused resource is also increasing. To assist composting practitioners, community decision makers, and advocates, Industrial Composting brings recent advances and best practices in composting together in an accessible, professional volume.

Price: $139.95 USD

Recent decades have witnessed strong declines in fish stocks around the globe, amid growing concerns about the impact of fisheries on marine and freshwater biodiversity. Fisheries biologists and managers are therefore increasingly asking about aspects of ecology, behaviour, evolution and biodiversity that were traditionally studied by people working in very separate fields. This has highlighted the need to work more closely together, in order to help ensure future success both in management and conservation. The Handbook of Fish Biology and Fisheries has been written by an international team of scientists and practitioners, to provide an overview of the biology of freshwater and marine fish species together with the science that supports fisheries management and conservation. This volume, subtitled Fish Biology , reviews a broad variety of topics from evolutionary relationships and global biogeography to physiology, recruitment, life histories, genetics, foraging behaviour, reproductive behaviour and community ecology. The second volume, subtitled Fisheries , uses much of this information in a wide-ranging review of fisheries biology, including methods of capture, marketing, economics, stock assessment, forecasting, ecosystem impacts and conservation. Together, these books present the state of the art in our understanding of fish biology and fisheries and will serve as valuable references for undergraduates and graduates looking for a comprehensive source on a wide variety of topics in fisheries science. They will also be useful to researchers who need up-to-date reviews of topics that impinge on their fields, and decision makers who need to appreciate the scientific background for management and conservation of aquatic ecosystems. To order volume I, go to the box in the top right hand corner. Alternatively to order volume II, go to: or to order the 2 volume set, go to: Provides a unique overview of the study of fish biology and ecology, and the assessment and management of fish populations and ecosystems. The first volume concentrates on aspects of fish biology and ecology, both at the individual and population levels, whilst the second volume addresses the assessment and management of fish populations and ecosystems. Written by an international team of expert scientists and practitioners. An invaluable reference tool for both students, researchers and practitioners working in the fields of fish biology and fisheries.

Price: $220.00 USD