Business Technology : Digital Impact: The Two Secrets to Online Marketing Success

Price: $16.99 USD

General Marketing & Sales : Inspired Marketing!: The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart

Price: $16.99 USD

General Marketing & Sales : The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques that Really Work

Price: $19.95 USD

Internet Business : Multichannel Marketing: Metrics and Methods for On and Offline Success

Price: $19.99 USD

Internet Business : YouTube and Video Marketing: An Hour a Day, 2nd Edition

Price: $19.99 USD

Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works!   With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing , best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost! Crafting your Facebook profile for maximum impact Getting into the Facebook community: crucial dos and don’ts Joining the right Facebook Groups–or starting your own Creating a Facebook blog that attracts paying customers Promoting products and services with free Facebook Marketplace classifieds Hosting your own Facebook events: from company picnics to concerts Successfully advertising on Facebook, without overspending Promoting your business within today’s most popular Facebook applications Tracking the results of your advertising Using brand-new viral video marketing techniques Driving even more Web traffic to your Facebook pages Building your own Facebook applications

Price: $19.99 USD

PRAISE FOR Integration Marketing "The most important book of the year." —Codrut Turcanu , founder of Remarkable Blogging, www.RemarkableBlogging.com "Mark Joyner's new book rocks! After reading it yesterday evening, I put all other work on hold to create two integration marketing processes-and have been spreading the word about them. Already, within twenty-four hours, I've started seeing results. And the way I've implemented it is rudimentary and basic. There are so many nuances to make it more powerful and effective. To think so much wisdom and insight can be packed into such a short volume . . . wow! I'm urging everyone I care about in a business sense to stop everything else and read Integration Marketing right now." —Dr. Mani Sivasubramanian , www.DrMani.name "I've read the book four times in one day. I gave my first lecture on Integration Marketing to my staff today–it generated incredible excitement." —Alan Walker , CEO, Knowledgism, www.knowledgism.com "[Joyner deserves] a standing ovation for explaining so concisely how McDonald's and Microsoft are able to dominate their markets." —Ian Del Carmen , President and CEO, Fireball Planet Corporation, www.FireballPlanet.com "My company generated an additional $20,368 in revenue last month as a direct result of Joyner's integration marketing concepts." —Frank Bauer , founder, Add2It, www.add2it.com "I bought a $750,000 house in cash last year-pretty much because of the Integration Marketing strategies Mark taught us. It's now the major driving force of the growth of our company." — Tellman Knudson , CEO, Overcome Everything, Inc., www.OvercomeEverything.com "I must say . . . it's the most important book I've ever read. It's beyond the level of any other marketing strategy." — Jason Mangrum , author of The Official Internet Business Q&A Report

Price: $22.95 USD

Internet Business : Multichannel Marketing: Metrics and Methods for On and Offline Success

Price: $29.99 USD

Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how. Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations. What you'll learn * How to apply agile project management skills to the marketing process to get better program results. * Ideas on techniques that are currently working in the marketplace. * How to template marketing plans or adapt the templates provided to meet your needs. * The process you need to utilize to beat your competition and get the visibility you need for your product. Who this book is for This book is for those who would like to create and run successful marketing programs that meet the needs of their business and consumers. Marketing people, managers and small business owners will find this book useful. Table of Contents * Why Does Marketing Need a New Method? * A Practical Case for Using Agile Methods * Aligning Resources or Collaborative Leadership - Sales and Other "Frenemies" * How to Get Moving * Plan, Fail, Iterate, Succeed * Chapter 6

Price: $29.99 USD

Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board’s decision-making process. Michaluk outlines marketing’s key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a host of top companies, as well as interviews with their CEOs and CMOs. 

Price: $50.00 USD