No Synopsis Available

Price: $14.58 USD

No Synopsis Available

Price: $14.58 USD

No Synopsis Available

Price: $14.58 USD

No Synopsis Available

Price: $14.58 USD

Start an Online Business in Easy Steps is an invaluable business guide as well as a practical guide to creating a successful online business. It starts by asking the reader to clearly think through why he/she wants to start a business; whether an online business is the right approach for the business and who the business is aimed at. It even suggests ways of raising finance for starting the business. Then, the guide covers the practical aspects: setting up the website, getting a domain name, e-commerce, and accounting and running the online business. It explains how to manage website as well as the supply chain for both types of businesses, where the reader is supplying physical products or where he/she is selling downloadable digitized products and subscriptions. Finally, the author uses his invaluable experience to guide the reader through marketing the business and online customer relations. He uses his insight to enlighten the reader to consider different revenue streams such as partnering with other websites as well as earning advertising revenue. A practical guide to inspire entrepreneurs!

Price: $14.99 USD

An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again. In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing. The best marketers know all the secrets of using the Internet to fuel business growth. With The Never Cold Call Again Online Playbook, you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore.:; A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business; Written by online marketing guru Frank Rumbauskas, bestselling author of Never Cold Call Again and Selling Sucks; A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway; How to explode your business with social media sites like Twitter and Facebook. For anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, The Never Cold Call Again Online Playbook is the ultimate practical resource.

Price: $19.95 USD

Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market — identify your ideal customers, and what, how and why they buy Develop business and marketing plans — learn how to create them and why they're so important Build effective databases — develop a database that creates business for you, without the headaches Solidify your branding — create a unique brand and keep it fresh and exciting Understand the power of advertising — assess if it's right for your business and how to pick the right strategies Master publicity — get your business in the media with the right message Implement relationship marketing — develop and maintain networks to create new opportunities Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business

Price: $26.95 USD

Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies . These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover::; Establishing a Web Presence; Search Engine Optimization; Web Analytics; E-Mail Marketing; Blogging and Podcasting; Social Media Marketing; Online Advertising & Pay-Per-Click; Mobile Web Marketing. Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to:; Maximizing Internet potential for your business and ranking high in searches; Tracking how your ads, pages, and products perform; Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read; Creating a blog or podcast that helps you connect with clients; Using social media outlets including StumbleUpon, Facebook, and Twitter; Leveraging mobile technology; Generating traffic to your site and writing ads that get clicks. Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

Price: $34.99 USD

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides you with a cumulative learning experience, showing how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments for a company. You'll discover how to put these well-defined personas to work in selecting the optimal social media platforms for reaching an organization's marketing goals. You'll learn about the rules of engagement and social media ethics for behaving properly as marketers on the social web. With these guidelines in mind, the most productive marketing tactics for each type of major social media platform are examined in depth. These platform-specific tactics, along with all the proceeding material in the book, are brought together in the final chapter to create a comprehensive social media marketing plan, with detailed explanations and illustrations from a real world plan. Extensive consideration is given to monitoring, evaluating, and tuning the implementation of social media marketing initiatives. In addition, you'll be introduced to the most useful quantitative and qualitative social media measurements, along with various ways to estimate an organization's return on investment in social media marketing activities.

Price: $74.49 USD

Cengage offers a wide array of products in the Adobe® PDF format. Our eBooks can be viewed on the computer or handheld with the free Acrobat® Reader® and look exactly like the printed version, including content, photos, graphics, and rich fonts. eBooks are offered online and are compatible with any device that uses the Adobe Acrobat Reader.

Price: $96.99 USD