If you're still chasing customers online, you're looking at the challenge backward. Aaron Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. This is a fundamental strategic shift. Rather than trying to get people to buy stuff online, these companies home in on the user experience. They've realized that building relationships between people and their brand has huge value, even if those users aren't spending a dime on their products (yet). It's no secret that Internet-based companies like Google and Facebook thrive by building their user base before turning to monetization. Shapiro's big insight is that offline companies can successfully do the same, integrating offline products with an online presence and building platforms that create a lasting relationship between their brand and their users. Shapiro provides a strategic approach to refocusing your business in every way, from technology infrastructure and management to product design and marketing.

Price: $12.99 USD

The best guide to using Twitter to market to consumers-revised and better than ever Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers. In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers. Updated with thirty percent new material, including all the latest business applications for Twitter Includes new, recent case studies of companies at the forefront of the Twitter movement Helps you develop your own social networking strategy to meet your specific business needs Twitter Power is a must-have resource for any business leader who wants to keep up with the social media movement.

Price: $16.95 USD

Bag, tag, and label design is critical in the world of marketing and sales, yet can be challenging to execute successfully. The Big Book of Bags, Tags and Labels is a unique visual collection featuring work from top companies around the globe. It offers hundreds of ideas, pages of inspiration, and loads of professional advice from designers on styles ranging from classic to modern, sophisticated to conceptual, with a consistent focus on name recognition and branding.

Price: $24.99 USD

Today's complex selling environment has altered the definition of what it takes to be truly successful. Companies need to do more, more, more: grow more revenue, add more customers, and utilize more marketing channels. Sales performance consultants Mark Marone and Seleste Lunsford, and the team at AchieveGlobal, identified 17 business-to-business (B2B) and business-to-consumer (B2C) organizations from various industries that have successfully and aggressively pursued and implemented cutting-edge global solutions to these issues.

Price: $25.00 USD

Beer is an ancient alcoholic drink which, although produced through a more complex process than wine, was developed by a wide range of cultures to become internationally popular. This book is the first multidisciplinary, cross-cultural collection about beer. It explores the brewing processes used in antiquity and in traditional societies; the social and symbolic roles of beer-drinking; the beliefs and activities associated with it; the health-promoting effects as well as the health-damaging risks; and analyses the modern role of large multinational companies, which own many of the breweries, and the marketing techniques that they employ.

Price: $95.00 USD

3D design is now a key technology for effective collaboration between manufacturing companies. Since the introduction of light-weight 3D data technology, "post-3D CAD/CAM/CAE data" is now compatible for use across manufacturing, sales and marketing processes. The successful use of 3D data throughout such processes has become indispensable for the competitive strength of companies in the manufacturing industry. For a company to survive and win in the manufacturing industry, it must not only accumulate light-weight 3D data, but also share this information within the company and with related companies, and train key personnel in the use of this data. 3D Manufacturing Innovation introduces the best practices developed by Toyota, Sony, Nikon, Casio and other pioneers in the global engineering scene, providing the reader with invaluable tips for manufacturing innovation. 3D Manufacturing Innovation is a valuable guide for corporate IT managers, consultants and professionals involved in CAD/CAM/CAE, as well as to vendors of digital engineering software.

Price: $119.00 USD

Media law as a regulatory framework also includes provisions regarding a company's marketing strategies in order to ensure that media products are profitably sold in an arena of fair competition. The third volume contains contributions which consider companies' relationships with one another in regard to media products. In addition to questions regarding media concentration in the areas of music, press and broadcasting, the fields of copyright law, competition law, trademark law as well as domain law are taken into consideration. This includes the protection of the title of a work as well as emblems and logos.

Price: $180.00 USD

Marketing media products as goods is of significant importance to companies. The cultural industry has a vested financial interest in media products being made available to users. This is facilitated by the Internet. However, the legal framework involved in this process must be observed. The authors of the second volume in this series comprehensively inform readers of the content and extent of protection of media products. In addition to explaining the categories of work under copyright law, such as works of film and music as well as software and photograph protection, information is provided regarding the creation of computer games and contracts.

Price: $180.00 USD

This e-book presents papers from the from the 2007 CCI Conference on Corporate Communication. The annual CCI Conference provides an opportunity for corporate communicators to develop professionally and to bring value to their companies.  It is also an opportunity for scholars to share their knowledge and research. The papers published in this e-book cover topics such as the global approach to corporate and brand marketing, the “glocalization” of advertising in the People’s Republic of China, corporate intranet editing, and corporate communication strategy in developing world settings.

Price: $199.00 USD

The use of chemicals in the EU has previously been governed by 40 different directives or laws incorporated into the statute books of member states. The need for a single regulatory system has been apparent to relevant bodies for some time, and REACH (Registration, Evaluation and Authorisation of Chemicals) is the scheme that has been put forward. The legislation is set to have a significant impact on the global plastics and packaging supply chain. This study provides the perfect overview for technical and marketing staff who need an understanding of what REACH is and how it impacts different companies. 

Price: $460.00 USD