Women and girls of today are more tech savvy than ever before and research shows that they currently make up over 52% of Internet users and 70% of casual online gamers. Why then, is the game industry still producing computer games that primarily target males ages 13-25? With this tight focus, game developers are not only sharply limiting their possible total income, but they are losing sight of the bigger picture. The games industry is currently growing faster than the target market. To keep the industry strong and growing, game developers must start looking at expanding their market, which means designing titles that are accessible to the female audience. Successful entertainment industries have sustained growth for decades because they have considered the diversity of their audiences. Today's blockbuster products, be it movies, recordings or books, are most often the ones with elements that directly appeal to many market sectors, while containing very few barriers to access for others. By understanding the issues and barriers connected to gender, the game industry can benefit from a similar growth strategy. Gender Inclusive Game Design: Expanding the Market addresses issues that help designers and developers understand the real differences between how the genders approach and resolve conflicts, and what their entertainment criteria and responses are. It also explores the differences in reward systems, game play preferences, and avatar selection criteria, and how these issues all apply to game design, regardless of genre. By understanding these differences, designers can apply this knowledge to the traditional genres that make up the contemporary computer game industry and begin tapping the future market. Perhaps the real question developers need to be asking themselves is, "but what if the player is female?"

Price: $39.95 USD

The agriculture sector around the world has experienced profound changes in recent years. This unique and path-breaking Handbook draws together the best current research in the area of entrepreneurship in agriculture, food production and rural development. Agriculture policy reforms have impacted farm incomes, while demand side changes have required the development of sophisticated market driven strategies. Farmers have demonstrated uneven abilities to adapt and adjust to these ongoing changes. The ability and propensity of farmers to engage in entrepreneurial behaviors is a key explanation of the different patterns of responses within the sector. This book examines these issues through three main themes. The first theme focuses on the firm and the individual entrepreneurs, exploring entrepreneurship within the farm sector. The second takes a sector and industry perspective, exploring new developments in food production and distribution systems. The third theme explores the inter-relationship between agricultural entrepreneurship and its spatial context.Contributions are drawn from international research settings (Scandinavia, Europe, Asia, North America, Australasia) and offer an interdisciplinary approach to the subject This astute Handbook, which will challenge and enrich the current literature, will appeal to academics in entrepreneurship, small business studies, agriculture, rural studies, rural sociology and agricultural economics, food industry economists, policymakers and all those interested in supporting agricultural and rural businesses.

Price: $40.00 USD

This book addresses the 'extended enterprise' paradigm, and more specifically the need of innovative tools for managing the operations in enterprise networks. It reports the results of a research project funded by the Italian Ministry of Education, University and Research (MIUR) during the period 2001-2003. The aim of the research was to design, implement and test an agent-based architecture able to support transaction, information sharing and exchange and even collaboration in a manufacturing enterprise network organized through a neutral linear e-marketplace (EM) business model. The results presented in this book testify how the proposed architecture is able to provide true value to the EM participants; and can therefore be a valid support tool for the 'extended enterprise'.

Price: $99.00 USD

* John Connor describes and evaluates the results of his extensive survey of reports of cartel overcharges. * Dennis Weisman models the price effects of mergers that not only increase concentration in the relevant market but also increase the merged firms' participation in other, complementary markets.

Price: $115.00 USD

This special issue of Marketing Intelligence & Planning presents papers from the marketing group at Warwick Business School (WBS), over-viewing most of the WBS team's on-going research interests. Scott Dacko joined WBS a few years ago from the USA, where he had already built up an interest in the use of time: in marketing strategy, market entry, managerial timing decisions and consumer purchasing.

Price: $199.00 USD

This e-book addresses the subject of entrepreneurship teaching, research and service across academic disciplines. It explores and appreciates ways to infuse cross-disciplinary entrepreneurial ideas into disciplinary teaching, research and service. Colleges and universities should no longer think of equipping graduates with just the basic skills of their specific labour market share, so that firms will utilise their basic skills to transform them into productive workers in the large industrial networks. They should rather aspire to prepare students as entrepreneurs in their respective fields. In other words, they should evolve from churning out apprentices to producing ready entrepreneurs. For example, architecture or pharmacy students should be prepared to the extent that on graduation, they are ready to start their own businesses. Those who graduated in literature, sociology, anthropology and other similar areas should no longer see themselves as perpetually assigned to a limited focus such as teaching and instruction. The ability to emerge as entrepreneurs in their respective disciplines lies with the graduates' knowledge of entrepreneurship both within their immediate areas and beyond their specific fields. In this regard, cross-disciplinary entrepreneurship is considered an essential component of the present-day educational curriculum. The challenge for educators is therefore to find a new method of integrating the theories and practices of this entrepreneurial know-how into their curriculum.

Price: $199.00 USD

The market-leading textbook for the course, Winston's OPERATIONS RESEARCH owes much of its success to its practical orientation and consistent emphasis on model formulation and model building. It moves beyond a mere study of algorithms without sacrificing the rigor that faculty desire. As in every edition, Winston reinforces the book's successful features and coverage with the most recent developments in the field. The Student Suite CD-ROM, which now accompanies every new copy of the text, contains the latest versions of commercial software for optimization, simulation, and decision analysis.

Price: $217.49 USD

The food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer – as well as general business manager – can more fully understand the consumer and target development and marketing efforts, their business will be more successful. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena. The book’s unique perspective stems from the author team of Moskowitz, Beckley, and Resurreccion, three leading practitioners in the field, who each combines an academic and business acumen. The beginning reader will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide yet another perspective on commonly encountered problems and their practical solutions. Aimed toward all aspects of the food and beverage industry, Sensory and Consumer Research in Food Product Design and Development is especially important for those professionals involved in the early stages of product development, where business opportunity is often the greatest.

Price: $230.00 USD

The latent demand for marketing research and public opinion polling is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be lower either lower or higher than actual sales if a market is inefficient (i.e., not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a country market.

Price: $795.00 USD

The latent demand for research and development on complete guided missiles is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be lower either lower or higher than actual sales if a market is inefficient (i.e., not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a country market.

Price: $795.00 USD