* Develop an entrepreneurial Strategy * Build Your Catalog of Services * Create a Strategic Business and Marketing Plan * Negotiate the Best Total pay package * Land the ideal job As a job seeker, you are an "interim entrepreneur." You are creating a start-up company that targets the Business-to-Business (B2B) market. You have the needed services to offer, markets to supply, a marketing and brand advertising campaign to reach them, a pricing structure (compensation package) that is competitive, and a sales program to land the customer. The one difference is that a start-up business is looking for many customers. You are looking for just one-the right employer. Of course, just as you must start a business with a plan, you should start your job hunt with one too. The Princeton Management Consultants Guide to Your New Job shows you how to build your successful career using the same powerful, tried-and-true business planning methods that entrepreneurs use to build successful start-ups. You'll market and sell your skills and services to targeted employers, and find the job niche that's right for you. The innovative methods in this book will help you: * Describe your vision and mission * Describe and define the services you have to offer * Define your target markets * Know what salary, benefits, and stock-ownership opportunities are competitive in your job market * Develop a marketing, branding, and advertising strategy * Package yourself as a product * Launch your sales campaign * Beat the competition and land the job Instead of following job hunting rules, you will learn to use your ingenuity, intelligence, individuality, and experience to stand out from the crowd-the same way new businesses differentiate themselves from their competition. Rather than scatter your resume among anonymous prospects, you'll achieve success by systematically targeting employers as individuals with specific needs you can fill. Packed with expert advice on relationship marketing, resumes, cover letters, networking, executive recruiters, interviewing, and more, the Princeton Management Consultants Guide to Your New Job is the resource you need to succeed in the business of you.

Price: $26.95 USD

Don’t sign a recording contract before reading this book! The Musician’s Legal Companion, Second Edition gets to the core of the legal issues you need to know about, in clear, straightforward language. Here you’ll find easy-to-comprehend explanations of the four main contracts used in the music business: recording artist, songwriter, artist management, and performance. You’ll also discover how to make the relationship with your current or future attorney more fruitful and cost-effective. This new edition includes expanded coverage of topics such as the use of independent producers, 360° agreements, distribution and marketing agreements, how radio and other media fit into an artist’s career, film and television agreements, digital distribution, name and likeness agreements, merchandising agreements, and much, much more. With more than 25 years in the music business as a lawyer, educator, and writer, interacting with many musicians both personally and professionally, Michael A. Aczon shares the many lessons he’s learned and takes you on a journey to a better legal understanding of the entertainment industry and your music career.

Price: $26.99 USD

Today’s customers have unprecedented power. They know it, and they’re wielding that power as never before. As a business, you can fight them -- and lose . Or you can become a true customer advocate, and win . Customer advocacy means becoming a faithful representative of your customers’ interests. It means providing your customers and prospects with open, honest and complete information (because your customer will discover the truth no matter what you do). It means talking with customers, not at them -- really . In most companies, customer advocacy requires a massive transformation in both culture and process. In this book, one of the world’s leading marketing innovators shows why you must make that transformation, and how to make it work . MIT’s Glen Urban covers the entire “pyramid” of customer advocacy: the “base” (starting with TQM and customer satisfaction initiatives); the “middle” (relationship marketing); and the “pinnacle”: new advocacy techniques built on trust , not coercion. Companies from GM to Intel, Qwest to John Deere are beginning to recognize the urgent importance of customer advocacy. Urban reveals what they’re trying, and what challenges they’re up against -- and identifies crucial lessons for earning the customer trust you need to thrive in today’s radically changed business environment.

Price: $27.99 USD

Total Quality Management and Project Management have a symbiotic relationship in their planning, design, analysis, implementation, monitoring, and evaluation, as well as other related processes. This book accentuates the relationship between Total Quality Management and Project Management and other contemporary management concepts. These contemporary concepts include Six Sigma Methodology, International Organization for Standardization (ISO), Capacity Building, Business Re-engineering, Knowledge Management, Configuration Management, SWOT Analysis, and Total Quality Leadership, as well as fundamental business management concepts such as leadership dynamics, quality assurance, quality control, and continuous quality improvement. The book evaluates and analyzes the relationship between Total Quality Management and Human Resource Management, Public Relations Management, Marketing Management, Risk Management, Project Proposal Writing, and Resource Coordination and Management. Total Quality Management gives an exploratory overview of the contributions of certain national and international organizations that operate in Africa towards an effective and efficient delivery of products and services, especially on the implementation of capacity building programs in Africa, such as The World Bank, AfDB, CDC, PAID, ACBF, UNDP, AAPAM, CAFRAD, NEPAD, and others.

Price: $29.95 USD

This is the eBook version of the printed book. “This is a milestone book in marketing. Most companies claim they are focused on customers, but even those who are, probably do not take a scientific approach to customer management. Professor V. Kumar is the acknowledged expert on the science of customer management. This important book raises all the key questions in managing customers, provides the analytical tools for optimization, and illustrates these tools with a number of company examples.” —Philip Kotler , S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University   “Delivering lasting client value is at the heart of profitable businesses today. Managing Customers for Profit provides a compelling, empirically-tested approach to significantly enhance traditional customer relationship management initiatives. I highly recommend this book to all those interested in cultivating lasting profitable growth relationships with current and future clients.” —Tim Bohling , Vice President, Market Intelligence, IBM Americas   “Executives are too often guided by backward-looking, short-term metrics. This book shows how a focus on Customer Lifetime Value (CLV) can change management toward long-term results by providing a fresh perspective on customer targeting, retention, and loyalty. Highly recommended—it shows you the way toward strategic customer thinking.” —Dave Aaker , Vice-Chairman, Prophet, Author of Brand Portfolio Strategy   This book shows you how.   Leading marketing expert V. Kumar shows how to use Customer Lifetime Value (CLV) to target customers with higher profit potential…manage and reward existing customers based on their profitability…and invest in high-profit customers to prevent attrition and ensure future profitability. Kumar introduces customer-centric approaches to allocating marketing resources for maximum effectiveness…pitching the right products to the right customers at the right time…determining when a customer is likely to leave, and whether to intervene…managing multichannel shopping… even calculating a customer’s referral value.   Drawing on his extensive experience consulting with world-class marketing organizations, Kumar illuminates the challenges of transitioning from a product-centric to a customer-centric approach and presents proven solutions. Simply put, this book’s techniques offer marketing executives a complete framework for linking their investments to business value—and maximizing the lifetime value of every single customer .   Foreword xiii Preface xv Acknowledgments xviii About the Author xix   Chapter 1: Introduction 1 Chapter 2: Maximizing Profitability 11 Chapter 3: Customer Selection Metrics 29 Chapter

Price: $31.99 USD

From Dr. Tony Carter, a leading authority in business management, comes a book to give your company the winning edge. Customer Advisory Boards: A Strategic Tool for Customer Relationship Building examines the customer advisory board one of the most effective competitive tools for building and maintaining customer satisfaction. This business guide shows how to create and make use of an effective customer advisory board, and how doing so can give your company a marketing advantage and improve vital aspects of business, including customer responsiveness, trust-building, and customer satisfaction. This book is vital for anyone who has customers and wants their loyalty.

Price: $49.95 USD

Hauptbeschreibung Schlagworte wie "Gesundheit- sechste Kondratieff-Zyklus", "der souverne Patient von heute", "die deutsche Anti-Aging-Gesellschaft" oder "Trend Bio" machen deutlich, welchen Stellenwert die Gesundheit fr den Menschen heutzutage hat. Die Prognosen fr die Zukunft zeigen, dass das Interesse fr das eigene Wohlbefinden noch mehr steigen wird. Gleichzeitig wird die Gesellschaft in Deutschland mit bestehenden Finanzierungslcken und immer wieder neuen Gesundheitsreformen konfrontiert. Was bedeuten diese Entwicklungen fr die Akteure des Gesundheitsmarkts? Diese Arbeit gibt den Status quo des Gesundheitsmarkts in Deutschland wieder. Auf dieser Grundlage werden Trends und Herausforderungen fr die Akteure spezifiziert. Im Fokus stehen dabei die pharmazeutische Industrie und ihre Mglichkeiten, den Patienten von morgen und seinen entsprechend anspruchsvollen Bedrfnissen begegnen zu knnen. Das im Konsumgter- und Dienstleistungsmarkt bereits bewhrte Konzept des Customer Relationship Management bietet die Ausgangslage fr die Errterung des Patient Relationship Management Ansatzes als strategische Option der pharmazeutischen Industrie. Zunchst erfolgt eine theoretische, spter eine praktische Erluterung anhand der Operationalisierung des Marketing-Mix. Abschlieend wird in einer kritischen Auseinandersetzung die Bedeutung des Patient Relationship Management Konzepts fr alle Akteure des Gesundheitsmarkts dargelegt.   Biographische Informationen Catherine Holtgrfe, Diplom-Kauffrau, Studium der Betriebswirtschaftslehre an der Universitt des Saarlandes, Saarbrcken. Derzeitig ttig als Assistentin der Geschftsfhrung, Bereich Marketing & Vertrieb in einem Handels- und Logistikunternehmen mit Schwerpunkt Medizin.

Price: $55.47 USD

Hauptbeschreibung Die Macht der Emotionen. 70 Prozent aller Kaufentscheidungen sind laut Experten emotional begrndet. Fr Unternehmen heit das: Nur durch Emotionalisierung kann die Kundenbindung effektiv gefrdert werden. Wie dies durch unternehmensweite Manahmen gelingt, zeigen die Autoren. Nach einem einfhrenden berblick ber die Hintergrnde und die betriebswirtschaftliche Relevanz von Emotionen erlutern sie anhand von 14 Best-Practice-Beispielen verschiedene Emotionalisierungs-Anstze. Fr den Praktiker ergeben sich daraus konkrete Handlungsmuster und -empfehlungen.   Biographische Informationen Brian Reger ist Leiter des Zentrums fr Marketing Management und Dozent fr Marketing an der ZHAW - School of Management and Law (Zrcher Hochschule fr Angewandte Wissenschaften); umfangreiche Management- und Beratererfahrung in mehreren internationalen Unternehmen; zahlreiche Verffentlichungen in Fachzeitschriften; Fachbeirat am Swiss CRM-Forum. Dr. Frank Hannich ist wissenschaftlicher Mitarbeiter am Zentrum fr Marketing Management der ZHAW School of Management and Law mit Schwerpunkt Customer Relationship Management und Stellvertretender Programm Direktor des Masterprogramms "CRM"; zahlreiche Fachpublikationen; Studium der BWL und Promotion an der Universitt Bayreuth. Die Autoren der Einzelbeitrge sind Wissenschaftler aus dem Bereich Marketing/CRM und angrenzenden Themengebieten sowie Praktiker aus Unternehmen mit vielfltigen Erfahrungen zum Thema "Emotionalisierung".

Price: $57.71 USD

Hauptbeschreibung #ISBN 978-3-8006-3609-9# Das Direktmarketing hat in den letzten Jahren eine rasante Entwicklung mit betrchtlichen Zuwachsraten erlebt. Immer mehr Unternehmen aus den unterschiedlichsten Branchen haben den direkten Dialog mit ihren Kunden in ihr Marketing-Instrumentarium bernommen und damit bewirkt, dass nach einer Studie der Deutschen Post AG bereits zwei Drittel der Kommunikationsausgaben deutscher Unternehmen in den Dialog flieen. Der bergang vom Transaktions- zum Beziehungsmarketing stellt die langfristige Kundenbeziehung und Kundenbindung in den Fokus, die durch die Instrumente des Direktmarketings gepflegt werden. Die Trends zum CRM (Customer Relationship Management) und zum Online-Marketing haben die Bedeutung des Direktmarketings weiter verstrkt. Neue Techniken der Segmentierung, wie Data Warehouse und Data Mining, erlauben eine immer feinere Selektion fr die direkte Kundenansprache. Auch die akademische Lehre hat sich in den letzten Jahren mit diesem Thema strker beschftigt. Allerdings wird in vielen klassischen Marketing-Lehrbchern das Direktmarketing immer noch allenfalls im Rahmen der Kommunikationspolitik behandelt. Diese 3. Auflage gibt einen berblick ber alle wichtigen Bereiche des Direktmarketings. Das Buch ist bewusst pragmatisch ausgerichtet, zeigt den aktuellen Stand und gibt an Hand zahlreicher Beispiele aus den unterschiedlichsten Branchen Anregungen fr die praktische Umsetzung. - Grundlagen des Direktmarketings - Erfolgsfaktoren und Aufgaben des Direktmarketings - Medien des Direktmarketings - Online-Direktmarketing - E-Mails im Direktmarketing - Mobile Marketing - Web 2.0 und Direktmarketing - Planung von DirektmarketingAktionen - Wahl der Zielgruppe - Database-Marketing - Einsatz des Database-Marketing - Beziehungsmanagement und Customer Relationship Management - Kundenzufriedenheit und Kundenbindung - Kampagnenmanagement - Kundenclubs und Kundenkarten - Beilage und Anzeige - Katalog Prof. Dr. Heinrich Holland lehrt an der Fachhochschule (University of Applied Sciences) Mainz. Er ist Akademieleiter der Deutschen Dialogmarketing Akademie (DDA) und Mitglied zahlreicher Beirte und Jurys. Im Jahr 2004 wurde er in die Hall of Fame des Direktmarketings aufgenommen. Er hlt Vortrge im In- und Ausland und bert namhafte Unternehmen. Mit der Holland Consulting betreut er Beratungs-Projekte in den Bereichen Direktmarketing, Integrierte Kommunikation, CRM und Marktforschung Fr Dozenten und Studierende des Marketings, Marketingfachleute in Unternehmen sowie fr Werbeagenturen.

Price: $58.92 USD

MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition: "Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies. "—Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration, Terry College of Business, University of Georgia "Peppers and Rogers have been the vanguard for the developing field of customer relationship management, and in this book, they bring their wealth of experience and knowledge into academic focus. This text successfully centers the development of the field and its theories and methodologies squarely within the broader context of enterprise competitive theory. It is a must-have for educators of customer relationship management and anyone who considers customer-centric marketing the cornerstone of sound corporate strategy." —Dr. Charlotte Mason, Department Head, Director, and Professor, Department of Marketing and Distribution, Terry College of Business, University of Georgia "Don and Martha have done it again! The useful concepts and rich case studies revealed in Managing Customer Relationships remove any excuse for those of us responsible for actually delivering one-to-one customer results. This is the ultimate inside scoop!" —Roy Barnes, Formerly with Marriott, now President, Blue Space Consulting "This is going to become the how-to book on developing a customer-driven enterprise. The marketplace is so much in need of this road map!" —Mike Henry, Leader for Consumer Insights at Acxiom Praise for the second edition: "Every company has customers, and that's why every company needs a reference guide like this. Peppers and Rogers are uniquely qualified to provide us with the top textbook on the subject, and the essential tool for the field they helped to create." —David Reibstein, William Stewart Woodside Professor of Marketing, The Wharton School, University of Pennsylvania

Price: $64.99 USD