No Synopsis Available

Price: $8.78 USD

No Synopsis Available

Price: $8.78 USD

No Synopsis Available

Price: $8.78 USD

As a real estate professional, would you like to seize the power of one office suite in your daily businesses, but don't know how to implement the programs to marketing strategies within your real estate career? This book will help alleviate this problem and show you exactly how to leverage one software application such as Microsoft Office to improve the success of your business. The principles and applications presented can also be used with other applications like Top Producer, Online Agent and other marketing programs by Hewlett Packard. 5-MINUTES TO GREAT REAL ESTATE MARKETING IDEAS is a collection of powerful marketing tools, valuable ideas, and do-it-yourself strategies to help real estate professionals like you set up action plans for existing clients, past clients, for-sale-by-owners, expired listings and much more. You'll learn the secrets to using free reports, letters and documents, sample flyer and postcard templates, listing and buying presentations along with other tools to help streamline and improve your daily real estate business. This book also incorporates the ideas, documents, templates and other marketing proposals through use with the Microsoft® Office Family of products such as Word®, Excel®, Outlook®, PowerPoint®, Publisher® and more. The bonus CD-ROM included in the book provides all of the forms, documents, checklists and presentations found throughout the book.

Price: $31.99 USD

Attract New Customers and Exceed Revenue Goals with iDirect Marketing! “A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this book, at your own peril.” Al Ries, author of War in the Boardroom “How do you get your brand heard, trusted, and remembered? The answer is in the confluence of digital and direct to form a torrent of minimal cost/maximal result opportunities. Rapp’s vision of an iDirect future and the insights of the book’s contributors put marketing supremacy in your grasp.” Tim Suther, SVP, Acxiom Global Multichannel Marketing Services “The internet brings about the reinvention of everything. Now it is marketing’s turn. Rapp compiles the best thinking on a future with low-cost and no-cost connections between products and consumers. Essential reading for marketers.” Chris Anderson, author of The Long Tail “Direct marketing is interactive, and interactive marketing is direct. With an ‘iDirect’ mindset, digital platforms and innovative analytics impact the data-driven, online, offline, lead-generating, customer-retaining, multichannel direct marketing process. Rapp’s vision for reinventing marketing is a wake-up call for CMOs to think and act differently in a profoundly changed world.” John Greco, President and CEO, Direct Marketing Association “It’s increasingly important to rely on an agency for accountable iDirect solutions. The advertising agency of the future must be adept at reinventing yesterday’s interactive, direct and branding. Rapp’s cohort of experts show the way in this book.” Michael McCathren, Chick-fil-A Conversation Catalyst About the Book Reinventing Interactive and Direct Marketing focuses on how to benefit from a fundamental truth about marketing in the digital era. Interactive Marketing is direct. Direct Marketing is interactive. What has been seen mistakenly as separate disciplines actually are one and the same. Every marketer now is an interactive direct marketer. To help you profit from this new reality, Stan Rapp introduces a new paradigm—iDirect— the 21st-century growth engine at the intersection of digital technologies and direct marketing practices. The gap between what you once took for granted and the iDirect Marketing future is so vast that a team of thought leaders is needed to deal with it. No one person has all the answers. In this book, Rapp brings together marketing luminaries with a variety of perspectives that will open your eyes to astonishing, new opportunities. It contains surprising insights from the top minds in direct marketing, including: John Greco, President of the Direct Marketing Association : How to Market Directly or Be Left Behind Professor Don Shultz, PhD, Nort

Price: $34.95 USD

This practical handbook gives a comprehensive legal overview of regulatory issues for non-German investment companies which intend to sell the units of their investment funds in Germany. It provides useful legal information for entering the German market. The authors explain the conditions in which non-German investment products come within the scope of the German Investment Act (regulated investment funds). This book assists the readers in distinguishing between the strict boundaries of private placements and the wider rules of public distribution. Readers are provided with a legal overview in relation to the private placement of regulated investment funds, including hedge funds. This book also deals with the notification of UCITS ('Undertakings for Collective Investment in Transferable Securities' which comply with the UCITS Directive 85/611/EEC) with the Bundesanstalt fr Finanzdienstleistungsaufsicht (BaFin) for public distribution in Germany, and sets out an investment company's regulatory reporting and information duties to German unitholders and the BaFin subsequent to a notification for public distribution. The authors explain distribution and marketing rules which apply to foreign regulated investment funds in Germany. They outline the licence requirements for foreign distributors. Consumer-related issues, such as rights of revocation, consumer information and prospectus liability are also covered. This handbook sets out the requirements for listing Exchange Traded Funds on a German stock exchange and deals with continuing listing obligations and the inclusion of foreign investment funds in stock exchange trading without the issuer's consent.

Price: $47.88 USD

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Price: $102.38 USD

Few of today's products will last longer than those of an earlier era. Indeed, some blame producers of planning obsolescence into their products. Despite this, consumers are at the very least compliant; meaning the current throughput of materials and energy in industrialised economies is unsustainable.In this provocative book the creation of product durability and the design of longer-lasting solutions emerge as an absolutely vital element in the pursuit of sustainability. Its multi-disciplinary approach consolidates the significant growth in product life-span knowledge from an impressive range of experts. Contributors discuss the different means of product life: historical, design, engineering, marketing, law, politics, consumer behaviour, technology and systems of provision, and the economic context of each.Resource scarcity has re-emerged as a threat to future generations - the debate now is how do we avoid economic, social and ecological collapse.

Price: $134.95 USD

Functional dairy products have been the focus of intense research and product development over the last two decades. At last, this valuable information has been compiled into one resource that reveals key advances in functional dairy ingredients and products and identifies directions for marketing and product development. Handbook of Functional Dairy Products explores the product development process and the market dynamics driving product innovation. Chapters examine specific ingredients and products, safety and technology issues, the impact of biotechnology, the regulatory environment, and the communication of health benefits. Emphasis is placed on the potential contribution of functional dairy products in the maintenance of health and prevention of disease, and includes in-depth discussions of the selection, production, and benefits of probiotics, dairy-derived carbohydrates and prebiotics, bioactive peptides, the immune modulating effects of dairy ingredients, the health effects of conjugated linoleic acid (CLA), and calcium and iron fortification.

Price: $179.95 USD

This e-book represents a collaborative effort between JBIM and the Academy of Marketing Science (AMS). The articles represent the best work submitted to the Business-to-Business Track of the 2006 AMS Annual Conference. The papers cover areas such as relationship value, organizational downsizing and business customer satisfaction, and an examination of the motivation of high-awareness brand manufacturers to supply private label products.

Price: $199.00 USD