As one of the foremost painters of the 20 th century, Dal, like Picasso and Warhol, can boast of having overturned the art of the previous century and directed painting towards its modern incarnation. As irrational as he was Surrealist, this genius diverted objects from their original meanings, plunging them into the acid of his constantly churning imagination. A megalomaniac and an artist who, above all, understood the force of marketing and publicity, Dali disorients the viewer in order to draw him or her into his world. Images and colours crash together to express and mock certain ideas, creating a subversive eroticism that taps into the subconscious of the avid voyeurs that we are. The Mega Square Dal offers a brand-new perspective on this self-proclaimed genius's work, thanks to the close-ups on specific details. Victoria Charles, Parkstone's most prolific author, once more delivers a great text about this Surrealist painter. Mega Square's small and practical format is bound to make it a perfect gift.

Price: $5.00 USD

Covering the entire process from story building to manuscript preparation and marketing, Jerry Cleaver shows the novice and experienced writer how to start writing and how to get immediate results. Readers will find everything they need to know about managing time, finding an idea, getting the first word down on the page, staying unblocked, shaping ideas into compelling stories, and submitting their work to agents and publishers. Immediate Fiction goes beyond the old "Write what you know" to "Write what you can imagine." Filled with insightful tips on how to manage doubts, fears, blocks, and panic, Immediate Fiction will help writers develop their skills in as little minutes a day, if necessary. Believing that all writing is rewriting, Cleaver says, "You can't control what you put on the page. You can only control what you leave on the page." With this book Cleaver shows how to get that control and produce results.

Price: $9.99 USD

Want to earn big profits from social media? Now, there’s an authoritative, up-to-the-minute resource you can trust–and use.   This in-the-trenches guide is written by experts who’ve developed money-making marketing campaigns for many of the world’s largest companies. Jamie Turner and Reshma Shah, Ph.D., combine practical strategies and proven execution techniques to show how to avoid crucial pitfalls that other companies have encountered, how to make the most of limited resources, and how to strengthen your brand instead of placing it at risk.   Turner and Shah present realistic guidance for setting objectives, assessing competitors, crafting strategies, selecting platforms, integrating social media into broader marketing programs, and effectively measuring results. Whether you’re a marketer, executive, or entrepreneur, this book will help you drive maximum business value from social media–starting right now.   Big ideas and immediate action steps: How to set up a social media campaign for success ...and how to get a positive return on your investment How to profit from YouTube, LinkedIn, Facebook, and Twitter …and go way beyond them Why your first social media campaign failed …and what to do differently next time What to measure, how to measure it …and how to act on what you learn

Price: $19.99 USD

The secrets behind creating compelling and successful business plans sure to attract financial backers are revealed step-by-step in this invaluable guide. Containing detailed information on Risk Management Association (RMA) data and clear explanations of the guidelines that banks, venture capital firms, and the Small Business Administration (SBA) use to grant loans and other financial support to businesses, the resource equips potential business owners with a wealth of knowledge on lending procedures. Hundreds of useful ideas for developing, operating, marketing, and building a profitable business are included as are copious examples and resources for further study. By demonstrating how to make each business plan uniquely suited to a particular endeavor—such as home-based businesses, sole proprietorships, and franchise operations—this comprehensive handbook ensures that anyone can embark on a new business venture with confidence.

Price: $20.00 USD

In today's complex and ever-changing marketplace, retailing is both an art and a science. To succeed and thrive, retailers must develop and maintain a clear-cut management focus. To build a winning retail strategy' potential retailers should formulate a strategic business and marketing plan backed by viable, practical and easy-to-implement steps that lay the foundation for long-term profitable growth. This new book contains countless Secrets, Tips, Techniques for retailers and potential retailers to increase their sales and profits. Contents include: Measuring retail performance Emerging retail trends Converting browsers to buyers What makes a successful retailer? Building a Winning Retail Strategy Retail Selling - Approaching a retail sale Finding new customers Calculating profit and loss, mark ups and discounts Inventory (stock) Management Stock Turns Motivation Customer Service Merchandising Effective Retail Signage Low Cost Retail Marketing Ideas Price and Perception Point of sale displays Positioning retail concepts Best practices in service retailing Customer Loyalty

Price: $24.95 USD

Praise for Buying Trances "The genius of Joe Vitale has never shone brighter. This thoroughly documented and easy-to-read book is the first of its kind. Vitale gives you the keys to their minds. All you have to do is turn the keys. They said 'yes' to you long before you said a word and they were begging to buy from you shortly after you uttered your first sentence. Buying Trances is an exciting ride to the edge of the mind. His finest work to date." -Kevin Hogan, author, The Psychology of Persuasion and Covert Hypnosis "This book maps marketing's final frontier-the customer's mind-and exposes the buying trance. Frankly, this may be the smartest marketing book ever written." -Dave Lakhani, coauthor, Persuasion: The Art of Getting What You Want "As with all of Vitale's books, there are magical secrets chucked out like a mad Vegas poker dealer on every page. Not only will you learn to put people into buying trances with this book, the act of reading it will put you in a trance and force you to master it." -Mark Joyner, #1 bestselling author, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less "Vitale's expertise in hypnotic marketing combined with his extensive research challenges the reader on many different levels. He forces you to delve deeper into the benefits of creating a buying atmosphere and a trance-like desire on the part of your prospect. I found this an absolutelyfascinating book." -Joseph Sugarman, President, BluBlocker Corporation "Buying Trances is not your run-of-the-mill marketing book. It's an exceptionally well-written, well thought out, high-level work that gives the reader unique insights into how to capture a prospect's attention. Cutting-edge stuff that is a must for every serious marketer to absorb and implement." -Robert Ringer, author, To Be or Not to Be Intimidated?: That Is the Question "Vitale's understanding of how and why people think and act like they do is remarkable. Byunscrambling complex ideas and explaining them in simple language, he reveals how to fashion messages that will turn people into compulsive buyers of our products and services. Now we can take control and create the buying trance. It's a totally refreshing and very effective approach to hugely profitable sales and marketing!" -Winston Marsh, veteran Australian marketer

Price: $24.95 USD

Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don’t decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success. 9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This easy-to-read book, with its simple frameworks and immensely practical insights is a ‘must-have’ for all marketing professionals. Besides, it is also an immensely useful tool-kit for business and management students and anyone who wishes to learn the art of successful brand building.

Price: $25.95 USD

The phenomenal success of the iPhone and the iPod touch has ushered in a "gold rush" for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators-perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer's perspective.What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! What you'll learn* Transform your iPhone app into a powerful marketing tool with easy-to-use concepts and code examples.* Analyze your ideas, research the competition, and identify your audience to evaluate sales potential.* Protect your business and intellectual property and avoid potential legal hassles.* Utilize several revenue-generating business models such as in-app advertising, affiliate programs, and In-App Purchase. Includes an extensive chapter on tapping into the Store Kit API.* Build synergy with in-app cross-promotion and social networking. * Improve usability and implement effective testing, plus a comprehensive walkthrough of provisioning and ad hoc distribution.* Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated web site promoting your iPhone app.* Successfully navigate the App Store submission process.*Execute a post-release marketing strategy by crafting effective press releases, soliciting app reviews, and leveraging the power of promotional sales and giveaways.Who this books is for This book is for any developer looking to build a successful business selling iPhone and iPod touch apps in Apple's iTunes App Store. All the code examples included in this book can be downloaded from

Price: $29.99 USD

Through the eyes of the leading Party cadre in Lin Village in southeast China, this book unravels the turbulent events that affected individuals and families in the village: the downfall of the landlords during the Land Reform, the rise to political power of poor peasants, the political fanaticism of the Great Leap Forward and the Great Proletarian Cultural Revolution, and recent efforts to restore rational, pragmatic policies in China’s countryside.The second edition includes two new chapters, based on the author’s continuing visits to China. One chapter details changes in Lin Village, such as Taiwanese investment of capital, large-scale production, international marketing, and new lifestyles. The other focuses on the continuing story of Mr. Ye: his ideas for expanding the villagers’ wealth, his wheeling and dealing to set up lucrative businesses in Lin Village, and his arrangements to secure jobs for his family members and close kin.

Price: $37.00 USD

The practical toolbox for readers of Million Dollar Consulting This useful guide provides specific checklists, guidelines, templates, and actual examples for every step of the consulting process. It covers marketing, sales, meetings, implementation, follow-up, invoicing, practice management, insurance, equipment, subcontracting, and scores of other elements. Thousands of people have bought Weiss's Million Dollar Consulting and started their own consultancy. Now, this handy resource goes hand-in-hand to provide all the tools new consultants need to enact all the recommendations and ideas in Million Dollar Consulting. Alan Weiss, PhD (East Greenwich, RI), has consulted for hundreds of organizations around the world, including Mercedes-Benz, Hewlett-Packard, Merck, Chase, American Press Institute, and the Times-Mirror Group. He is the author of 12 books, including Getting Started in Consulting (0-471-47969-1) and Organizational Consulting (0-471-26378-8).

Price: $37.95 USD