Dave's mobile went - poor Cleggsy, wanting to know what the Queen was like. "Incredibly nervous," Dave said. "But Sam soon put her at her ease."' We have heard, it seems, every opinion on the rise of the coalition save one: that of the new Prime Minister's wife, Samantha. Star journalist Catherine Bennett has stepped in to give us a glimpse of Sam Cam's first year in Downing Street. What to do about Cherie's nightmare granite'n'pine kitchen? How can Dave's rationingy-austerity-depressiony vibe be harnessed for the luxury goods market? Is there a polite strategy for avoiding Miriam Clegg's bookclub?

Price: $11.81 USD

Sell and Market Like a Pro! In this new editiono of his classic book, Rain Making, Ford Harding reveals step by step how - even if you've never sold a product in your life - you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, and guides, this book shows you how to: - Write articles for professional publications - Make cold calls like a sales pro - Network to build a lasting customer base - Develop a winning sales strategy With this book at your fingertips, you'll get the marketing and sales skills you need to survive - and flourish - one sale at a time!

Price: $14.95 USD

The 9 -to-5 Cure is a ground-breaking new guide outlining an immediate and practical strategy for being abundantly employed in any economy. Learn how to insulate yourself from sudden and total job loss by following the practical advice detailed in each chapter.  Earn a good living in any economic environment by learning how to create an exceptional number of career opportunities and then select the offers that are most attractive to you. Create your own schedule and choose when and where you work. Discover a new way to review your skills and the best ways to market them to employers.  Work on your own terms and reinvent your life - today!

Price: $14.95 USD

Written by seasoned Wall Street prognosticator Peter Schiff–author of the bestselling book Crash Proof: How to Profit from the Coming Economic Collapse –The Little Book of Bull Moves in Bear Markets reveals how you should protect your assets and invest your money when the American economy is experiencing perilous economic downturns and wealth building is happening elsewhere. Filled with insightful commentary, inventive metaphors, and prescriptive advice, this book shows you how to make money under adverse market conditions by using a conservative, nontraditional investment strategy.

Price: $19.95 USD

This book explores various methods of improving, measuring and providing Customer Service in your organisation without spending a lot of money. This book will help your organisation to retain existing clients, win extra sales, customers and market share, and be a SERVICE leader. What does your customer expect and want? Service strategy options Measuring customer satisfaction Operating quality 10 moments of truth A SERVICE wish list How to handle service complaints Consumer behaviour A check list - are you a Service professional? Case studies Use this book to map out and plan your CUSTOMER SERVICE program.

Price: $24.95 USD

Looks at the issues involved in writing a professional Feasibility Study with lots of checklists and prompts. Identifying exactly what the project is, current market segments, customer profile, cash flow and revenues, competitive advantage, management methods. Contents include: Getting started Aims and objectives Commercial reality Legal issues The business environment Positioning Strategic capabilities Organisational culture Strategy development Planning SWOT analysis Marketing Differentiation Barriers to entry Risk management Will it show a profit? Pricing strategies Performance objectives Pricing Competitive advantage Critical success factors Break even analysis Finance and cash flow templates

Price: $24.95 USD

The objective of this book is to help an individual (or a family) design a personal investment strategy. It explains how stock markets can be used to make a large fortune from a small investment. It also recommends an approach to increase a reasonable return on investment and explains the importance of investment alternatives. The book is based on the premise that the US stock market is not too high compared to the long-term value of its securities. It further assumes that readers are interested both in return likely to be earned on investment and the risk of not earning the return target. The focus on this book is on “personal” investing. It begins with three basic rules of investing and concludes with ten subordinate rules and other suggestions for investing.

Price: $26.00 USD

In today's telecommunications services industry, rapidly changing technologies and a decline in growth are creating intense competition where the customers' quest for value is of paramount importance. Offering you a survival strategy based on customer-centered marketing, this forward-looking resource helps you assess your company's market potential and target desirable segments successfully. You gain practical insight in evaluating your present customer base and learn the best ways to adjust your marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps you become attuned to customer demand and present a service portfolio with a high potential for success.

Price: $85.00 USD

This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive. You learn how to develop innovative product offers that connect to actual customer needs so your organization can create new wealth and develop new markets.

Price: $85.00 USD

Subsidiarity in the European Union, as the guiding principle of decision-making "close to the people," is often motivated and discussed from a predominantly political perspective. In this book, twenty-five renowned economic researchers and policy experts draw the demarcation between national and European policies from an economic viewpoint. Insights from economic theory and empirical research are used both to analyse the assignment of policies between the EU and its Member States and to identify appropriate levels of decision-making. Four key areas of the renewed Lisbon strategy are highlighted for their policy relevance: education and innovation, the internal market, corporate taxation, and regional and transport policy.

Price: $139.00 USD