| The Export Marketing Imperative
Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.
Price: $30.99 USD
|
 |
| Global Marketing: Foreign Entry, Local Marketing, and Global Management
No Synopsis Available
Price: $32.00 USD
|
|
| The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets
Strategic Marketing : The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets
Price: $54.99 USD
|
|
| Handbook of Research in International Marketing
The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights from leading scholars in international marketing, working not only to advance the theoretical underpinnings of today's most important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing might develop in the future. The authors, top scholars from around the world, provide useful theoretical insights designed to stimulate contemplation and discussion, and to provide guidelines for future research on international marketing. The volume includes coverage of topics in four main areas. Part one looks at global branding while part two examines issues of marketing strategy on a world stage. The third section offers chapters on cultural issues and the book closes with a more detailed look at marketing at the bottom of the pyramid.Scholars and students in marketing and international business will find much of value in this comprehensive volume.
Price: $60.00 USD
|
|
| The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets
Strategic Marketing : The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets
Price: $65.00 USD
|
|
| Global Marketing : Foreign Entry, Local Marketing, and Global Management
No Synopsis Available
Price: $155.82 USD
|
|
| Global Marketing : Foreign Entry, Local Marketing, and Global Management
No Synopsis Available
Price: $165.38 USD
|
|
| Global Marketing : Foreign Entry, Local Marketing, and Global Management
No Synopsis Available
Price: $165.46 USD
|
|
| Global Marketing : Foreign Entry, Local Marketing, and Global Management
No Synopsis Available
Price: $221.79 USD
|
|
| International Marketing, 8th Edition
INTERNATIONAL MARKETING is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. With this in-depth text, you will be prepared to conquer the international business world!
Price: $228.49 USD
|
|
Email:
