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| Management Lessons from Mayo Clinic: Prescriptions for Service Success
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| The Dentsu Way: Secrets of CrossSwitch Marketing from the World’s Most Innovative Advertising Agency
The breakthrough marketing strategy from the world's most innovative advertising agency. One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on. The Dentsu Way shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set. This game-changing book: Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields; Introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST; Provides nine of Dentsu's newest original tools and analysis methods. Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.
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| WebTutor™ Advantage on Blackboard® Passcard for Lamb/Hair/McDaniel's Essentials of Marketing, 5th
With WebTutor Advantage's text-specific, pre-formatted content and total flexibility, you can easily create and manage your own custom course website! WebTutor Advantage's course management tool gives you the ability to provide virtual office hours, post syllabi, set up threaded discussions, track student progress with the quizzing material, and much more. For students, WebTutor Advantage offers real-time access to a full array of study tools, including animations and videos that bring the book's topics to life, plus chapter outlines, summaries, learning objectives, glossary flashcards (with audio), practice quizzes, weblinks, and InfoTrac College Edition exercises. Instructors can access password-protected Instructor Resources for lectures and class preparation. WebTutor Advantage also provides robust communication tools, such as a course calendar, asynchronous discussion, real-time chat, a whiteboard, and an integrated e-mail system. And WebTutor Advantage now comes with a daily news feed from NewsEdge, an authoritative source for late-breaking news of interest to you and your students. This Access Code is an in-stock item. The Code is contained on a printed card that will be mailed to you. Â In some cases, an Instant Access version may also be available. To find out if an Instant Access version of this product is available, please contact Customer Service at 866-994-2427
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