| Introduction to Internet Marketing : Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs
No Synopsis Available
Price: $13.03 USD
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| Supplement: CourseCompass Standard Access Code - Integrated Advertising, Promotion, and Marketing Co
No Synopsis Available
Price: $17.16 USD
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| What You Need to Know About Marketing
Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes. In short, this is all you need to know about marketing. Introduction - Marketing: the world's second oldest business activity Chapter 1 - The Product. Chapter 2 - The Marketing Strategy and the Marketing Plan Chapter 3 - Your Customers. Chapter 4 - Pricing and Promotion Chapter 5 - Placement or Distribution. Chapter 6 - Customer Engagement Chapter 7 - Branding Chapter 8 - Social Media and Digital Marketing
Price: $19.95 USD
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| Power Marketing, Selling, and Pricing
From creating a strong internet presence and high-quality, eye-catching mailers to ensuring happy customers and promoting word-of-mouth referrals, this indispensable handbook details the multitudinous ways wedding and portrait photographers can supercharge their marketing efforts to bring in more clients and better profits. Containing a step-by-step guide to the power marketing method—a systematic, proactive approach that takes advantage of the best possible resources available—photographers will learn how to understand their customers, identify their hook, and establish program goals and objectives. Five of the biggest and most oft-encountered mistakes made by both new and struggling studios are discussed, as well as how to establish an effective pricing strategy and become comfortable with self-promotion. By incorporating these proven sales and presentation strategies, photographers will be able to put forth their best sales approach, point out the features and benefits of their product, and overcome client objections to close the sale.
Price: $27.95 USD
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| The Moral Dimension of Marketing: Essays on Business Ethics, 1st Edition
The Moral Dimension of Marketing is a collection of essays that explores the tension between economics and ethics that all marketing executives face on a daily basis. The essays are all based on real-life situations that students and professionals alike will recognize, and they are grouped under familiar marketing headings: targeting, products, pricing, promotion and advertising, distribution, privacy, and inappropriate marketing. Each essay concludes with two or three questions that focus the reader’s attention to the critical issues raised in that essay. The book is designed to be used in virtually any marketing course as a supplemental reading to stimulate thoughtful analysis of moral issues; it can also be used as a stand-alone text in a marketing ethics or a business ethics course. It should be provocative reading for marketing professionals as well.
Price: $28.49 USD
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| Outlines and Highlights for Advertising and Promotion : An Integrated Marketing Communications Perspective by Belch, ISBN
No Synopsis Available
Price: $29.20 USD
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| Total Relationship Marketing: From the 4PS - Product, Price, Promotion, Place - Of Traditional Marketing Management to the 30Rs - The Thirty Relationships - Of
No Synopsis Available
Price: $46.75 USD
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| Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card
No Synopsis Available
Price: $108.31 USD
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| Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card
No Synopsis Available
Price: $176.00 USD
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| Global Pharmaceutical Marketing
A mixture of legislation and self-regulation governs the promotion of pharmaceuticals worldwide, and the balance between the two differs from country to country. The detailed rules regarding promotional practices is normally contained within the national self-regulatory codes of conduct of the pharmaceutical industry associations, which also vary across the world. This can make it confusing for those involved in marketing products globally, internationally or even on a pan-European basis. Global Pharmaceutical Marketing provides a practical guide to these self-regulatory codes and supplies additional information on compliance in general. Summaries are presented in a uniform, easily-accessible format to facilitate quick reference of the material. Topics covered include: balance between regulation and self-regulation; basic principles of the self-regulatory Codes of Practice; gift sponsorship and payments; events and hospitality; printed promotional materials; internet and electronic communication media; market and clinical research. This book is an invaluable aid to understanding how to be compliant with regulation and self-regulation throughout the world and will be of particular interest to pharmaceutical companies involved in: producing global marketing campaigns; setting up advisory boards around the world; promoting products at international congresses.
Price: $275.00 USD
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